Tag Archives: Wiggio

Wiggio & Ideastorm Continue The Niche Social Trend!

nichemarketingbullseye1I stand corrected. Followers did not fall off following Ashton Kutcher after the CNN battle. Apparently, Twitter really is being diluted by the mainstream that thinks Twitter is another push tool. It is a shame really. I started eagerly awaiting  an alternative to Twitter when I came across these tidbits:

  1. Wiggio Comes Out Of Beta With A Yammer For College Students
  2. Dell Goes Niche with Ideastorm for Healthcare

The two articles have very little to do with each other unless you read between the lines. The word “niche” crops up yet again. As I mentioned in a previous post, business is going niche – but so too is Social Media. I believe as the Oprah’s of the world invade and misuse Social Media channels, business folks are going to migrate to more niche Twitter like applications. Focus will allow users to..well..be more focused!

As it is-I find myself inundated with Twitter messages. They range from work, to baseball, to movies, to family members asking the supposed “social media expert” how their business can use Twitter. If I let it, I can become overly unproductive. But how nice would it be to be able to delve into focused Twitter areas where I don’t have worry about conversations outside of my focus? I personally would value that ability and not have to do a keyword search on Twitter and log that RSS into my Netvibes. Like it or not, the Twitter we know today is going to evolve into a 2010 version of old school AOL chat rooms. It has already started in the form of Wiggio which provides a Twitter-like message stream from all the group members. But it also includes a ton of valuable  features such as a shared calendar, mass text and voice messaging, file-sharing (including online docs and spreadheets) and polling. cartoon-find_niche
Dell is simply burrowing down their Social Media offering to a niche of interest for their marketing team. I suspect this will be the first of many micro-Ideastorms on the horizon.Please excuse the silly metaphor.

What is your take? Are you an early adopter of Wiggio? Are you already tired of the mainstream media disregarding the real value (listening, learning, adopting, innovating) of Twitter? If you were Dell, what would be the next business area you would penetrate?

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