I found this completely fascinating to read the real time Twitter thread during the US attack on Osama Bin Laden’s Outpost. News reporting truly has changed! This event staples home, that at any given moment, we are all on the spot to report what is happening around us. You and I are now officially news reporters. No pressure!
If you are new to Social Media, or concerned about SEO and don’t know where to post content to drive your SEO efforts, then this graph will be your best bud. Thanks to @rebeccaslosberg and @janetaronica for passing along. Great graph for Social Media newbies.
Honestly, outside of the networking and vendor showcase, I rarely feel the need to attend any event, including SXSW. Would it be cool to attend SXSW? Yes and I probably will, but ultimately I dont feel like I am missing out. Look at my right RSS feed for SXSW…follow the giant green arrow! See it?
Follow that RSS and check it about 2 weeks after SXSW. Everything you could possibly want will be there to get you caught up. If I am wrong, let me have it. 😉 As for other events, I encourage you to try this with events you cant attend, but want to. Just be sure to keep an eye peeled for session #hastags. Most them will have sub hashes- so be aware of that.
I have to admit, this is the longest I’ve gone without blogging. For that I am sorry. But, I have made a commitment to blog more often, call it my early New Year’s resolution. Hold me to it!
For awhile now I have promised 5 Ways Social Media Has Changed American Culture. So with that, here we go:
1. Cheap Birthdays
I would love to see how much money Hallmark has lost to the Facebook Birthday wishes, that are universally accepted as adequate. In all honesty, every morning I look at the “Home” section of Facebook to wish people a Happy Birthday and accompany it with a ridiculous youtube video. The best part, people like it and accept it as a reasonable substitute to sending a card and taking the time to pick one out. In fact, I get more well wishes on facebook for my BDay then I ever did cards in the mail. I am not sure if that says anything about how much people really like me, but it sure made me feel good to be on the receiving end of all those kind words. No $2 to $5 dollar cards needed. I would call that a good ROI for social media. Money saved is money earned.
2. Stalking Is Ok
Since when is it ok to “stalk people”? Apparently in modern American society nobody bats an eye when they come right out and say “I have been stalking you on Facebook!” Really?! Ten years ago people would be uncomfortable and wondering how to go about getting a restraining order. Just the other day, I was in Starbucks and a guy got chatting in the female attendant behind the counter. They had a quick conversation about Kings Of Leon, who was being sold at the cashier counter in Starbucks. The conversation ended with the guy saying, and I quote; “hey what is your last name, I would love to stalk you on Facebook and Twitter!” Without batting an eye the girl gave out her name and seemed excited to be “stalked” by this stranger! This girl apparently did not see Silence Of The Lambs?
3. Lousy Tableside Manners
Rebecca and I went out to dinner last night. While I was waiting for her to arrive, I looked around the resto and saw people texting, no doubt checking into Foursquare and taking pictures of their food. Am I guilty of all of these things? You bet! Think about our Grandparents generation! I remember how many times my Grandmother would yell at me for bring toys to the table. Dinner was sacred time. Today, it is about giving tips while you eat your 3 courses at a restaurant you really may or may not care about.
4. Minimal effort to be a friend, ex-colleague, sibling, son or daughter
I spoke with my friend Rob yesterday. It had been months since either of us made any effort with each other That is ok, I was completely up to date with what he was doing and how is his birthday was. Likewise for him! See bullets 1 & 2 above.
5. News Is Political & Politics Is Religious
Remember when you tuned into Dan Rather or Tom Brokaw (can someone find a better picture of Tom for his Wikipedia page? He looks more like a serial killer than a trusted news source) for your unbiased news? I call it vanilla news. News for what it was, nothing more! Simple! Today everyone is part of the news, and because of that there are many times news items are delivered with a political or religious spin. The end result is a melted separation of church and state. In my opinion that is not a good thing. But with that said, the reality is American culture has a far more religious political landscape then it ever has in its history, and it started with Social Media making each and everyone one of us a news source.
The undertone of this post is a bit negative. But I wasn’t intending it to be. I in fact like being cheap, I don’t care if I am stalked and my table manners have always been suspect. Not to mention, Facebook makes keeping in touch just so darn easy. Lastly, I am personally not very religious, nor political. I don’t trust any politicians, there is always a gain for them. “Public service” is a silly term to use, there is always an underlying reason for everything they do. So I don’t have a strong opinion about bullet 5.
You could say that Social Media has made American culture a bit more lazy and maybe less moral? But think about this, Social Media has raised the value of a birthday card. Heightened the value of someone who respects a person’s privacy online. Makes you more desirable when you are on a date if you leave your phone in your pocket. Take the time to call and visit those who are important to you. And finally, maybe worth more votes to the politician that is transparent about their reason for running public office, while leaving their religious views at the door. Is this a negative post, or a positive one? Do you agree or disagree? You decide, that is the beauty of Social Media. Like it or not, it is here to stay and is changing our lives and American culture.
Twitter is not a high school popularity contest. I, like many of the legacy Twitter users, utilize Twitter to learn from my peers to better be able to do my job. I/we use it stay in touch with valued thought leaders in the business industry in which we work. Ashton may have successfully beat CNN, but CNN’s value proposition is apparent. Their Twitter posts will keep me up to date on the news-real time! Ashton, what is your value proposition? Are you going to tell me who the latest person is you punk’d? If so, I will stop following you as quick as I followed you out of sheer curiosity. That curiosity is to see what you do with your million followers.
Needless to say, I have long since unfollowed @aplusk. Lets be honest- he uses Twitter exclusively to push his message. Yep, he is doing alot for Malaria- I get it. But he is also doing more boasting about how “cool” he is, and only mentioning his fellow celebs.
Enter Daniel Tosh. Now, before moving forward, here is a warning: @danieltosh is offensive. So don’t click on him if you are easily offended. But what he is, is hilarious and gasp- a celeb using Twitter the right way. He engages 24-7 with his fan base, and goes out of his way to answer virtually every tweet after his show. Want proof, see this purposely very long Tweet history- all to make the point:
Meanwhile, have a look at @aplusk‘s level of engagement- or lack therof. No comparison!
Here is the point. Share, engage, empower and thank– “SEET”. All the right ways to use Twitter whether it be for personal or business use. Daniel does that and Twitter is a staple of his show that ultimately lowers the cost of advertisement. Why? Because the engagement continues all week until the next episode on Comedy Central at 10:30PM EST. That engagement on Twitter keeps the viewers engaged, even when the show is not airing. The business intelligence spawns new ideas for the show. In the end, Tosh.O is a completely organic user generated television experience. Daniel is simply the moderator and facilitator. Brilliant when you think about it. One day businesses will engage their constituents in the same manner – maybe with a little less crass of course!
Thanks for reading, and let me know if I am remiss. Oh, and you are welcome for “that” part of the video embedded on the link above! If you watched it, you know what I mean! Yuck!
The seven-year veteran averaged career-highs with 24 points and 10.8 rebounds this year.
Here is my take:
First off, if I was a young millionaire- I would do the same thing. The many know much better then Chris does- lets be honest! The masses cant be wrong and majority will no doubt guide him in the right direction.
Secondly- I wish more companies would make 80+ million dollar decisions and ask the customers first! Maybe Chris is a CEO in the making?
Lastly- Chris this is my plea for you to sign with the Celtics. Garnett, you, Rondo and Pierce equal a Championship in 2011. Plus, Boston is a basketball city. You will love it here. Just ask Paul, Russell, Havlicek, Cousy, Heinsohn, Ainge, McHale and Bird. If you want the best chance to win, come to Boston. Rondo will feed you plenty of easy buckets!
An interesting headline that proves the social aspect of business is here to stay and then some.
My last post filled my in-box! I was shocked at how many folks pinged me to see more about what Sokolove law is doing to educate and engage people prior to them taking legal action. Today the NECN Personal Injury Sokolove page went live, so it only made sense to share it out as an example of what we are doing from a Social perspective:
Click image to visit the site
The YazTalk site is also is taking an “educate before you take legal action” approach to legal marketing. I cannot share any data points legally, but I can say Social Media has been effective at extending the Sokolove brand.
Click image to visit the site
I am happy to speak further about these sites offline.
Over the last couple of weeks I came across some pretty swell new Social Media tools. One of which is Ad.ly – I think the best way to describe it is to take the word-smithing right from the page:
What is Ad.ly?
Ad.ly is an in-stream advertising platform that matches top-tier Twitter publishers with top-tier brands.
Ad.ly for Advertisers
Ad.ly is an in-stream advertising platform that matches top-tier brands with top-tier Twitter publishers. Twitter is a global phenomenon and one of the fastest-growing sites, with over 52 million users in the U.S. alone. Ad.ly enables advertisers to reach the highly sought-after Twitter audience by connecting brands with the most influential people in the community.
Ad.ly for Publishers
Ad.ly enables Twitter publishers to make money from the content they produce on Twitter by sending one tweet every day from advertisers that they approve. In order to ensure authenticity, every Ad.ly tweet is explicitly approved by the Twitter publisher. The publishers are able to set the price they want advertisers to pay and can optionally donate their earnings to charity.
Imagine if you had a product for your women and Kim Kardashian tweeted about the product to her 2.7 million followers? Ad.ly connects the demographic dots with your brand through celebrity Tweeters. Let’s be honest- Celebrities have made Twitter into the cool kids club. If you are not a fellow celeb, they won’t follow you back. Shame on the Celebs for missing out on the opportunity to rub elbows with their fans, listen and run with some invaluable ideas and apply them. But if they won’t take the time, or hire someone to harvest the ideas, then Ad.ly is a perfect way for them to line their pockets even more. The beautiful thing is it levels the playing fields giving brands, large and small, equal footing to be tweeted to the masses. All the while taking into account demographics and #hastags! Brilliant! The cost is the same for me as it is for Coke to have Shaq retweet my message.
The bottom line is Celebs are making twitter a traditional push marketing tool-why not let your brand monetize on their short-sightedness? In the end it will drive the following business objectives: Brand awareness, brand affinity (how cool would it be to have Shaq Tweeting about your brand), heightened market share, inevitable traffic and in some cases could be viral depending on how you set up the campaign. Read this article on proven methodologies of success using the Ad.ly social model.
As for being a publisher – I don’t care about the money I would get on a daily basis, but your brand might – especially if you have many followers and are struggling to monetize your presence. Some food for thought! Which begs the question, is Ad.ly the future of Twitter?
Over recent months it has become apparent that there is a lack of mentorship in the world- especially in the Social Media space. Because Social technologies allow any yoyo who understands technology to decree they are an “expert” in the space, the market has been flooded with people who claim to be experts, or my least favorite term- “guru’s”. When in reality all they really have is partial knowledge of the value proposition of Facebook and Twitter and think that is all it takes!
With this knowledge in mind and Valentine’s Day having just passed, I would like to acknowledge the people who have been instrumental in my development, are true mentors, peers and friends and most importantly- really are experts and guru’s. Folks who think about SM with hardened business objectives in mind. We have grown together in a fledgling space and I feel fortunate to have worked with these people and continue to share, rap, learn and grow professionally with them today.
My “Social” Mentors, Peers & Friends
1) Mark Wallace: Mark has been instrumental in my growth as a professional. He taught me a great deal about sales, business, being crisp and thinking about every action from a dollars and sense point of view. I worked with him at DCI-Shared Insights-Mzinga from 1999 on. Today, his Commonground Community won the Forrester Groundswell Award in 2009.
2) Jim Storer: Jim was talking “community” back in 2001. His vision then was to create a stable of IT professionals to go direct to market too with new events. DCI was a IT conference event company. Frankly- his vision for the future of the business was dead on back then. Jim and Mark both asked me to leave the sales world, and do what I was doing in my personal life (running an online community for the music industry) for Shared Insights. This move was instrumental in a career shift that has served me well to date. He is one of the founders of the highly successful Community Roundtable where Social Practitioners meet and continue to grow and learn together in an ever evolving space.
3) Aaron Strout and Heather Strout: This brother/sister combo are not only SXSW veterans, they are very social savvy. Aaron is a go getter that has travelled far in the space by being tireless in speaking engagements to drive both the Mzinga brand and the Powered brand today. Heather was my peer at Mzinga when we were both “Consultants”. Heather to this day is a voice of reason for me and is always there to bounce ideas off from. I have learned that perspective comes in the number of questions you ask- Heather is never short on answers!
4) Pauline Brannigan: Pauline is one of the few sales professionals that understand how to map the use of Social to the hardened business objectives that result in real ROI. She too has challenged me on many occasions to think about strategies from a different angle. Today she works for a fantastic enterprise social computing solution called INgage. Check em out and hit her up on Twitter to learn more!
5) Barry Libert: In 2004 Barry Libert said in a meeting “when you give your customers what they want, when they want it, and how they want it- you will win their business over and over again.” He went on to say that technologies in the not too distant future will enable the business to engage the consumer real time and for much longer life cycles. That conversation changed my professional life and made me realize that the future of business was shifting and the consumer would be empowered like never before.
6) Tom Humbarger: Tom is what I would call a “knowledge sponge”. He soaks up everything applies it to his consulting business- smart! That way of “sucking and applying” has served me well and to this day, I don’t let a day pass where my Netvibes page doesn’t educate me or open my eyes to new strategies and new ideas. Thank s Tom!
7) I would also be remiss if I did not mention Chris Brogan and Jeremiah Owyang. Although they are not my friends, I mention them because no matter how large their brand expands, they still respond to personal requests and DM’s as if they are your neighbor up the street. Exactly the point of Social! Even the smallest voice is heard with the “big guys”. They are practicing exactly what they preach to large organizations far and wide. Listen and react to everyone!
Social Media Suggestion:
Just because you buzz, doesn’t mean you are an expert! Listening is the key to knowing! Many people feel as though the more they talk, the more they are heard, the more of a “guru” they are. When in reality the more you listen, the more you are open to opinion, the more you react based on the feedback of the “we”- the more of a Social Media adopter you are. Brands and experts need to stop putting out fluff to flood the marketplace purely for exposure. Instead they need to write something of value that will penetrate a niche marketplace and help educate. If it is not of value, then don’t bother because you are hurting your brand creating content solely to be heard. Stop Tweeting just because a certain #hashtag is trending. If you don’t know about the subject, eat some pie- listen and learn. The people I mentioned above listen and learn as much as they teach- which is why they are successful. Just a suggestion based on their actions. 🙂
Listen, strategize, apply, create and don’t be afraid to be a mentor is the message of this post! Thank you to the folks mentioned on this list for being who you are and for what you are doing in business today!