It is 6AM and I am already a third of the way through a pot of coffee. What is early occasion? Brand awareness tools! Thrilling right? Well actually – yes! For many executives, being able to show their brand penetrating the market is vital. So for the last few days I have been researching and playing around with some of the cheaper Brand Reputation tools for those companies with smaller budgets.
The following are the 5 tools I recommend for those with a slimmer budget:
Scoutlabs– A fantastic little service that I have used in the past. Their official quote is “A powerful, web-based application that tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships.” $100 dollars a month for track your brand in Social Media channels, analytics and a platform that helps you assign actions based on sentiment.
YackTrack – A free service that lets you monitor the chatter of any URL. I use this as a quick reference often. Certainly is not a service that you should hang your hat on as being “the monitor service for you”.
Nielsen NetRatings – I have been monitoring their service for awhile. They have been diligent about rolling out more and more bells and whistles. It is an ala carte approach to buying what you need, as you go. This makes it cost effective and simply works. I would just like to see the website be a little less cumbersome!
The Search Monitor – I feel like this service is great for monitoring not only your brand, but also monitor competitive intelligence and an entire industry. For $99 dollars and a free white page, you can’t go wrong!
Buzzlogic – The buzz around this service is very high. The client testimonials are solid and the customer base is fantastic. There is one issue- the issue of cost is vague! It doesn’t show, which makes me believe that they might fall into the Radian6 and Techrigy category instead of the services above.
Have a suggested service? Leave it in the comments? Are you a analytics solution provider? Same deal, drop your value, website and digits in the comments. Have a great hump day!