I woke up this morning to this post from Chris Brogan and the accompanied video:
I found myself responding to Chris with “Chris, I think success is finding balance in life between professional success and family time. Just saying…” Success to me is finding balance between professional success and being a good son, significant other, friend, sibling and when I get married- a great husband and father. From there I looked at some official Chris Brogan stats:
- Blog Ranked 11,725 in the world of Alexa.com
- 4,865 friends on Facebook
- 103,325 followers on Twitter
When I look at those numbers I think “critical mass”. Chris has in fact reached critical mass! Any brand that builds and maintains a following such as above is sure to have success. Yes, getting up at 5AM is necessary, but at what cost? Your family, your passions, your time on this earth? It is one thing to work hard (I work many 12 hour days), but I also feel like I do well by the people I care most about- including myself. Which leads me to why I wrote what I wrote to Chris. Success is balance. Not only in life, but also your profession. We live in a complex world where technology is invading our humanity if we let it. It is up to us to focus on the bottom line which is making a living with Social Media being the enabler.
These observations got me thinking about the obvious need to having a brand strategy. Burnout can happen if you don’t set:
- Project benchmarks (what do when you have critical mass)
- Map every action to qualified business objectives
- And once you have critical mass- focus only on your bottom line which is new recognized revenue and reaching attainable business goals
From where I sit, Chris has reached critical mass and should only be spending time where his valuable time is paid for. And maybe that is the case, maybe he is getting up after 3 hours of sleep and the next 18 hours he is getting paid for. Who knows, but the valuable lesson is Social Media takes time, commitment, resources, unique content, a plan (realistic benchmarks and business objectives), execution and inevitably the need to find qualitative business value – or recognized revenue or business opportunities. If you and your organization execute on all of those items, I suspect you will be able to find the balance I alluded to already. If you don’t, your life can be lost upon you and you spend much too much time working when you should be enjoying being young and capable. Trust me, I have worked late and on weekends, more then I would like to admit. I have yet to find the balance either, but I at least can recognize that my success benchmark is balance. A novel goal for any business or professional working with the social business realm!
Do yourself the favor and spend some time with the people closest to you today. As for Chris, best wishes buddy- hopefully we can plan out that Trust Agents book signing at the Andover Bookstore. I know how you love your indie bookstores! Be well and safe travels.