Tag Archives: success

Chris Brogan & Success-Benchmarks, Business Objectives & Balance!

I woke up this morning to this post from Chris Brogan and the accompanied video:

I found myself responding to Chris with “Chris, I think success is finding balance in life between professional success and family time. Just saying…” Success to me is finding balance between professional success and being a good son, significant other, friend, sibling and when I get married- a great husband and father. From there I looked at some official Chris Brogan stats:

  1. Blog Ranked 11,725 in the world of Alexa.com
  2. 4,865 friends on Facebook
  3. 103,325 followers on Twitter

When I look at those numbers I think “critical mass”. Chris has in fact reached critical mass! Any brand that builds and maintains a following such as above is sure to have success. Yes, getting up at 5AM is necessary, but at what cost? Your family, your passions, your time on this earth? It is one thing to work hard (I work many 12 hour days), but I also feel like I do well by the people I care most about- including myself. Which leads me to why I wrote what I wrote to Chris. Success is balance. Not only in life, but also your profession. We live in a complex world where technology is invading our humanity if we let it. It is up to us to focus on the bottom line which is making a living with Social Media being the enabler.

These observations got me thinking about the obvious need to having a brand strategy. Burnout can happen if you don’t set:

  1. Project  benchmarks (what do when you have critical mass)
  2. Map every action to qualified business objectives
  3. And once you have critical mass- focus only on your bottom line which is new recognized revenue and reaching attainable business goals

From where I sit, Chris has reached critical mass and should only be spending time where his valuable time is paid for. And maybe that is the case, maybe he is getting up after 3 hours of sleep and the next 18 hours he is getting paid for. Who knows, but the valuable lesson is Social Media takes time, commitment, resources, unique content, a plan (realistic benchmarks and business objectives), execution and inevitably the need to find qualitative business value – or recognized revenue or business opportunities. If you and your organization execute on all of those items, I suspect you will be able to find the balance I alluded to already. If you don’t, your life can be lost upon you and you spend much too much time working when you should be enjoying being young and capable. Trust me, I have worked late and on weekends, more then I would like to admit. I have yet to find the balance either, but I at least can recognize that my success benchmark is balance. A novel goal for any business or professional working with the social business realm!

Do yourself the favor and spend some time with the people closest to you today. As for Chris, best wishes buddy- hopefully we can plan out that Trust Agents book signing at the Andover Bookstore. I know how you love your indie bookstores! Be well and safe travels.

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Case Study: How Testimonials Drove Sales Up 60-75%

gwpsharkI wanted to share this bit of information before the weekend. For those of you debating the merits of adding Testimonials to your business website, please think about this:

  • Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases, according to ZenithOptimedia. (AdAge, April, 2008)

  • There were nearly 116 million US user-generated content consumers in 2008, along with 82.5 million content creators. Both numbers are set to climb significantly by 2013 (eMarketer, February 2009)

  • Seven in 10 (69%) consumers who read reviews share them with friends, family or colleagues, thus amplifying their impact. (Deloitte & Touche, September 2008)

GreatWhiteParts is a small start up that is focusing on providing a parts and accessories service for boating enthusiasts. With the economy down in the dumps, disposable income is thin, so the creation of this service is critical for boaters to be able to extend their buck a bit further.

This past week I had them open up the ability for users to add testimonials. Unprompted, buyers gave glowing feedback of the Great White Parts fledgling service – with many talking about how the website  has been great find in a rough financial environment:

“These guys are fantastic. I called them up looking for a bunch of parts I couldn’t find, and they got them to me for a great price! Thanks, guys!”
-Les Linder

“The prices in Rhode Island are through the roof. I will admit that getting prepared for fishing season this year was going to be costly. I had put off a number of repairs. But I bought alot of stuff here and saved hundreds of dollars that would’ve cost me alot more if I bought em here in Rhode Island. I will tell my friends about this site. Wicked cool!
-Bruce Brownelle

The Results:

  1. Last week Great White Parts received 11 sales.
  2. This week they had 27 sales -with 16 of them since April 22nd  when their Testimonials rolled in.
  3. That is a 70% increase in sales with a majority of the sales coming after the testimonials were received.

This is a very small sample (one week). But the data was too profound to be circumstance. I will be posted updates in the comments as time passes and see if these numbers stay at 60% or get up into the 75% range. Also,  if you are a B2C site, this is a no-brainer! Get those testimonials up! If you are a boater- looks like this is your lucky day!

I will be blogging next week about time management &  Social Media in the business world. Have a great weekend everyone!

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