Tag Archives: social networking

LinkedIn – How to Change Group Settings To Daily Digest Emails

Over the past couple of weeks I have had a couple people mentioned it is hard to delete emails with notifications from LinkedIn Groups as they come. I agree- completely! With that in mind, did you know you can have each LinkedIn Group send you a daily email with a digest of that groups posts? Here is how.

  1. Login to LinkedIn
  2. Click On Settings
  3. Click on Receiving Messages under Email Notifications
  4. Look at the highlighted Yellow section below and click the buttons to receive Daily Digest Email associated to the group to the left

LinkedIn Group Settings
There! No more unwieldy email notifications cluttering your In Box! I hope this helps!


Opinion: Social Media is for extroverts!

exinI might be stating the obvious, but here goes! Social Media is for extroverts! For those of you who are not entirely sure on the difference between extroverts and introverts- here are the definitions:

Introvert

  • invaginate: fold inwards; “some organs can invaginate”
  • turn inside; “He introverted his feelings”
  • (psychology) a person who tends to shrink from social contacts and to become    preoccupied with their own thoughts
    wordnetweb.princeton.edu/perl/webwn

Extrovert

  • (psychology) a person concerned more with practical realities than with inner thoughts and feelings
  • being concerned with the social and physical environment
  • One who is outgoing; sociable or concerned with outer affairs
    en.wiktionary.org/wiki/extrovert

Again! I might be Captain Obvious with this post! However I have seen an increasing effort to fit a square peg into a round hole. It starts with businesses leaning on marketing folks to lead the SM charge. Many times Marketing people know how to market a product traditionally, but within Social Media there is a need to almost be the face of the franchise. Frankly- this will take an introvert out of his or her comfort zone. You don’t have to be outward facing to be a solid Marketing professional. However, as Social technologies become more prevalent in daily Marketing tasks- being vocal and jumping into conversation has become the norm.

I have also seen the hiring of Community Managers be a bit of a testy proposition! Candidates with the resume for the job come in and refuse to be the ring leader of a webinar or join Twitter. Yikes! My suggestion is to find a bubbly extrovert that is technologically inclined. I’m not saying don’t hire introverts- but hire them for positions that fit their skill sets and comfort zones. This falls in a bucket for Skill Management. Maybe a post for another day!

One final note. In my personal life I have seen extroverts gravitate and adopt SM with ease. While the introverts look at it almost as a job- something they have to do and really could do without! This is not a introvert bash, but more of an observation to help with resource allocation and definition. In fact, here is a quote to give credit where credit is due:

Introverts make up about 60% of the gifted population but only about 25-40% of the general population.

Some delicious food for thought leading into the long weekend! Eat and travel well friends…..introverts and extroverts alike!
Share This Post
Bookmark and Share


How TinyChat Is A Business Tool

PhotobucketThere are a host of blog posts that speak to the “how” of TinyChat. What I have not seen is a blog post that speaks about the “why” of  TinyChat. It is a huge business tool if used right. Here are a few ideas:

  • Business Communities: Use the correct keywords for your community to create an embeddable chat page. Set a chat schedule of at least one chat per week. This helps make business communities sticky. Plus, chat is considered safe for newbies to Social Media. Not to mention the ability to chat with your webcam helps put a face to the voice-a very valuable feature for business communities as they evolve. The business benefit is more reasons to utilize the community and yet another channel to communicate.
  • eStores: Many eStores already have a chat tool. But think about the ability to chat with peers about the products on the eStore. Having a list of buyers to chat with in order to make an educated purchase will drive sales like never before. It is one thing to talk to a store associate that is paid to speak to the customer, it is quite another to have a face to face conversation with willing peers. This will take planning and a Recognition Rewards program for the eStore staff. But the long term ramifications are huge is executed correctly. The business benefit is quicker decisions to the buy!
  • More Effective Webinars & Podcasts: The premium fee is worth it with its screen share functionality. Simple and effective! This tool could shirt many users from WebEx and Skype to this one universal tool. Note: Only hardcore Skype users would actually pay for the differences.
  • Peer Supported Customer Service: Simply create a page on your branded website where peers can help each other out, real time. Again, at the outset this will take planning on the part of the business and a recognition rewards program to empower members to help each other out. But the technology is easy enough to use it on a per need basis. The business benefit is reduced customer service costs.
  • Authors: Having writers block? Invite your readers to help you brainstorm your way out of the writer’s block. Or, let it be an innovation opportunity for future writings.
  • Product Innovation: Is your company at the key phase of a new product and you wanting real time beta feedback? Bingo!

These are just a few of the ideas I have, I could chirp all day about the different uses for this very innovative tool. I am happy to talk to your organization about how this and other Social Media tools can be utilized to recognized real benefits and ROI. For now, think about how Tinychat can be used to help your organization recognize its current business objectives. Expect to see me start using it regularly…please excuse me while I finally bend and get a webcam.


How “WE” did it! A Case Study Of Social Media Success

Because Social Media is so new, seeing true Return On Investment around Social Media efforts has been difficult to document. There are some solid case studies out there, but we thought we would add in how we at Authority Domains have been able use Social Media to:

  • Innovate
  • Build brand recognition & trust
  • Drive new sales
  • Create new business partnerships

Here is how we did it:

eBook-Communicate Better With Social Media Marketing

communicatebetterwithsocialmediamarketing2Our eBook was created as the byproduct of the entire company collaborating and writing parts of it. We would then go over each other’s work with a second and third set of eyes. The end result was a collaboratively written eBook with a strategy that was created based on real life demographics that would match our hypothetical coffee company.

The book has received some solid reviews thus far. Although I don’t agree with the strategy as a whole, I do agree that the demographics of the tools fit the demographics of a coffee drinker. The eBook also effectively gives newbies to Social Media the education they need to strategically think about how to launch their presence.

Results: Since we launched the eBook two days ago I have seen a fantastic spike in interest in our Social Media Consulting services and new sales as a direct result. Additionally, the book has put our brand on the map for folks who would otherwise not have known about us. Because we put the effort in to create the book, it has helped create a sense of trust in our organization.

Download the eBook for FREE here.

Facebook, LinkedIn & Blogging

We started the following presences:

Authority Domains Facebook Fanpage
Authority Domains Social Media & SEO Consulting
Authority Domains Blog

Our goal was simple. Dangle carrots of lessons learned, best practices or share links to content that we found to be relevant, effective and helpful.

Results: The results have been organic business opportunities, brand awareness, enhanced brand affinity, and yes new sales. Give a little to get a little is the name of the game. The more you knowledge you bestow-the more trust, respect and ultimately business you will get back!

Website

A couple of weeks ago I asked my respected peers to offer feedback on the existing Authority Domains website. The result was some well thought out feedback that has resulted in what our new website will look like in the not too distant future. Have a looksie at the comp:

As always, if you have feedback we take your comments VERY seriously.

Results: We applied the feedback from our friends, prospectus customers and respected thought leaders and applied as much as possible to our Version2. The absolute net result is innovation and evolution based on the feedback of our customers. We have no doubt the new website will serve not only us well-but all of our constituents well. How can it not? They and you created it!

socialmedia2

Partnership

Because of the actions above we have been able to forge very strong ties and Partnerships with companies, resulting in the Social Media Services Group. Thank you to Jeremiah Owyang for the call out and for taking the time to listen to our story.

social-media-services-logo2

Results: A solid partnership with great companies and even better people. We also have a compelling solution to help both service providers and singular organizations achieve true Social Media success with a cost effective-white label solutions.

Summary

I hope that this blog helps organizations, new to Social Media, think about how it can dramatically affect their business, while fulfilling true business objectives. Please feel free to share this case study as you see fit.


Shout-Outs From My Social Media Walkabout…

walkaboutI forget who-but somebody told me to have fun while looking for a job! After being on a Social Media walkabout for three weeks, I have come to the conclusion that there are some interesting folks that I have had the opportunity to chat with. Not only are they solid business people, but they are even better human beings. Maybe it is Social Media? Maybe it is a poor economy? Whatever the case is-people are inclined to share their business and talk shop openly. Because of that, I decided to share with you some of those fine folks and introduce their companies if you are not yet familiar:

Nattergalen– Have a gander at what they do. All I will say is they provide white label community management solutions for companies you would never suspect. The fact you don’t have a clue who Nattergalen is says to me they are better than good at what they do. Drop Scott a line and tell him I sent you: scott.hammond@nattergalen.com Please follow: @scotty_nola

Awareness– I have enjoyed interactions with their team. Not only that, the transparency around the relationship between them and Sony has been refreshing. You get the sense this is a true business partnership-with an eye on success. Please follow: @dkrcarter, @khoy, @rhopper and watch this:

Techrigy– Monitor your brands reputation-real time! You can even get a free account to try it out. Having hands on experience with the product in the past, I can say the product tells a great story. I have little doubt that solutions like this will become standard practice to recognize ROI with all Social Media projects. Please follow: @cbensen, @jimmyrey, @aaronnewman

Radian6-Radian6 is another analytics monitor for Social Media. My colleague and friend, Colin Browning was beating the war drum about these guys when we worked together. After researching them they have all the bells and whistles. Again- another company with a bright future once companies realize they need to show ROI around their Social Media projects. Please follow: @davidalston, @ambercadabra

Crowdvine– My blog around Best Practices and Conferences led to some interesting behind the scenes conversations. One of those conversations was with CEO-Tony Stubblebine. If you or your company conduct live events the demo Tony puts forth is compelling. The solution is perfect for mid-level to small business, in that it won’t annihilate the budget. If you request ace time with Tony, tell him I sent you. Please follow: @tonystubblebine

Eventvue– The company is another Social Media solution for the dilapidated Conference industry. I haven’t been able to do a demo yet, but they are professional, passionate and provide a solution you would expect. I am not clear on pricing, and find the website to be rather vague. But the 3 minute screencast showed me enough to feel as though it could be a viable solution. More research forthcoming! Please follow: @joshfraz

Ripple6– The company is another player in the Enterprise SaaS Social Media space. The two things that stood out to me was the solid recommendation that Jeremiah Owyang tweeted to me. The second is Gannet purchased them with an eye on growing out their business. This is a SaaS company that bears keeping an eye on in 2009. For more information, please email George Moser at george@ripple6.com Also, please watch:

I would also like to acknowledge the following people on Twitter for being engaging, interactive and social in every sense of the word: @cselland, @alexa, @scott_carter, & @shannonpaul.

Lastly, if you are in NY or Chicago and love sales – Communispace is hiring! Email Steven at: skosakow@communispace.com. Once again-be sure to tell him Derek sent you. 😉 Now, please excuse me while I grab my backpack and get back to exploring! Happy trails….


Making Conferences More Social- Part 1

 Apple’s recent announcement that it is leaving MacWorld (after this year’s event) sent shock-waves through the conference industry. Having worked in the conference world from 1999 to 2006 and having associates still residing in the industry, it got me thinking about how conference companies can choose to either evolve & innovate or become irrelevant.

There will always be a place for face to face interactions. After all, we are social beings! But as the economy goes in the tank and alternative forms of communication become the norm, conference companies are on the verge of joining the endangered species list. What about the popularity of Tweetups? Everyday my administrative assistant, Digsby– lets me know about Tweetups all over the country. With that realization and my past successes setting up social communities around conferences, I decided to post a series of blogs on the topic.

The following is part 1 outlining how conference creators can utilize social networking to not only stay relevant, but be the leaders of much needed change.

Pre-Event Best Practices

  • Create a destination community attached to the conference website-same branding. This requires an investment in a vendor provider. The free services just cannot offer the security your constituents demand and should expect.
  • Select a vendor that has an idea share tool.
    1. Empower the attendee and speaker base to create session ideas for the upcoming event.
    2. Be flexible with the tracking to accommodate popular session ideas.
  • Create a Community Manager position that is exclusive to being the leader of the online event experience-not the face to face experience. I cannot stress enough, this does not come as an add-on from the existing resource pool.
  • Seed message board threads with questions attached to event threads. Meaning each session should have its own message board thread.
  • Encourage the speakers to be proactive within the community by asking questions. Make it clear what the benefit is for them; deeper conversations onsite with the introductions already out of the way.
  • Use the member profile as a way to ask (optional) business intelligent questions to enhance the user experience.
  • Open channels of communication. Create groups on Facebook, LinkedIn, MeetUp and yes…Tweetups.
  • Engage the vendors to open their marketing channels in return for additional exposure on the community.
    1. Conference companies can sell sponsorship for Ideashare for example, or trade out the real estate for exposure.
  • Create a Content schedule
  • Create a Recognition Rewards program for 3 groups:
    1. Attendees
    2. Speakers
    3. Vendors

These are the first steps of transforming the conference experience from a three day event (on average) to a 365 day experience. It will also help in acquiring brand loyalty, market intelligence, innovation and alignment with recent social networking trends.

In Part 2, I will talk about transforming the face to face experience to not only include your social networking community-but make it the centerpiece of the conference value proposition. I always welcome comments with additional ideas to include in a summary at a later date.


The Common Denominator Between Barack Obama & Chris Brogan

I was sprawled out on the couch chatting with @Alexa about Colin Browning’s blog “Barack, Inc: Let’s Go Change the World” when I saw the following post pop up on Twitter from Chris Brogan.

chris21

Chris’s kudos to @northernchick immediately made me think back to Barack Obama’s victory speech in November when the name David Plouffe was met with a roar of approval.

What is the connection? Obama is now the most powerful man in the world while Mr. Brogan is your friendly neighborhood social networking guru. But the connection is simple-both men are master motivators. They reward great contributions through recognition, acknowledgement and a boost to the ego. It is psychology 101- rewarding acceptable behavior will stimulate similar behaviors in the future.

The fundamental success of both business and entertainment social networking projects revolve around the leaders of the projects ability to stoke the egos of its members to contribute and stay engaged. Forget hammering the value proposition of the community home (that falls in line with brand recognition-a post for another day), once they are involved- how does one keep the members engaged and empowered? It starts with empowerment and recognition. All great leaders are able to rally, empower and motivate. Both Obama and Chris Brogan are successful in the same way.

If you are starting down a social networking path or having limited success with your existing project, start thinking about a Recognition Rewards program. I will have future posts about how those rewards programs can motivate and empower the egos of your constituents. Before you know it, you might be as motivational as the fine chaps I referenced in this post and acheiving the business objectives you set out to conquer.


%d bloggers like this: