Another great infographic. This one does a great job of being a case study of Social Media success for Universities.
Tag Archives: social media
If you are new to Social Media, or concerned about SEO and don’t know where to post content to drive your SEO efforts, then this graph will be your best bud. Thanks to @rebeccaslosberg and @janetaronica for passing along. Great graph for Social Media newbies.
Click the image to enlarge & download
Ashton Kutcher Should Take A Clue From Tosh.O
Last year I wrote a post called One Question for Ashton Kutcher and said:
Twitter is not a high school popularity contest. I, like many of the legacy Twitter users, utilize Twitter to learn from my peers to better be able to do my job. I/we use it stay in touch with valued thought leaders in the business industry in which we work. Ashton may have successfully beat CNN, but CNN’s value proposition is apparent. Their Twitter posts will keep me up to date on the news-real time! Ashton, what is your value proposition? Are you going to tell me who the latest person is you punk’d? If so, I will stop following you as quick as I followed you out of sheer curiosity. That curiosity is to see what you do with your million followers.
Needless to say, I have long since unfollowed @aplusk. Lets be honest- he uses Twitter exclusively to push his message. Yep, he is doing alot for Malaria- I get it. But he is also doing more boasting about how “cool” he is, and only mentioning his fellow celebs.
Enter Daniel Tosh. Now, before moving forward, here is a warning: @danieltosh is offensive. So don’t click on him if you are easily offended. But what he is, is hilarious and gasp- a celeb using Twitter the right way. He engages 24-7 with his fan base, and goes out of his way to answer virtually every tweet after his show. Want proof, see this purposely very long Tweet history- all to make the point:
Meanwhile, have a look at @aplusk‘s level of engagement- or lack therof. No comparison!
Here is the point. Share, engage, empower and thank– “SEET”. All the right ways to use Twitter whether it be for personal or business use. Daniel does that and Twitter is a staple of his show that ultimately lowers the cost of advertisement. Why? Because the engagement continues all week until the next episode on Comedy Central at 10:30PM EST. That engagement on Twitter keeps the viewers engaged, even when the show is not airing. The business intelligence spawns new ideas for the show. In the end, Tosh.O is a completely organic user generated television experience. Daniel is simply the moderator and facilitator. Brilliant when you think about it. One day businesses will engage their constituents in the same manner – maybe with a little less crass of course!
Thanks for reading, and let me know if I am remiss. Oh, and you are welcome for “that” part of the video embedded on the link above! If you watched it, you know what I mean! Yuck!
I came across a very important post this week from Barry Libert entitled “Do you stink at being social?”. He makes the very solid point that companies need to knock the walls down and become truly social by being:
3. Showing WIIFM – What’s in it for me? (Value Proposition)
There is one layer that I felt was missing. If an organization is transparent about its wins and desires, shows off its warts and successfully portrays the value add for its customers and partners, the organization will build trust. Trust is the ultimate close! Real testimonials and positive sentiment raises the viability of buying without persuasion. Proven fact! 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
So with that, I made a slick slide. Use it as you see fit!
Finally, here are a couple new tools I stumbled across:
- Rovion – Video on page advertisements for enterprise level businesses. Very slick and can be highly effective with a well thought out campaign.
- Weedle – Takes a Skill Set Management approach to job hunting and talent acquisition. Instead of taking a leap of faith that a person’s resume is legit, the two sides can connect the dots based on skill sets. I also felt like Weedle does a great job of being transparent, hammering the value proposition and using testimonials and case studies of success to build trust and close the visitor into using the service.
Hope everyone is making the most of the rest of their summer.
- AdGooRoo – A fantastic (but expensive) tool that offers competitive insights on SEO Keyword rankings, SEM intelligence on your business and your competitors. They are working on analytics solution that is in beta form.
- Objective Marketer – A solid tool that I sue for advance tweeting. I don’t do much of it, but on occasion it is nice to fire something off if I know I am unavailable. This solution os a great tool for enterprise organizations just engaging socially. Solid engagement analytics included.
- bit.ly – I haven’t mentioned a URL shortener on my blog. Now I have. The click analytics is fantastic and everyone should use it to track which posts are resonating. Then do more of what resonates.
- Flowtown– Flowtown allows you to take email addresses and determine in which social networks they are active. Very slick when you need to segment your audience.It is also a huge plus for researching where your brand will better resonate. BI- lots of it.
- Authority Labs – This is more of an SEO tool. It is a simple rank monitoring service. You can easily track and analyze your keyword ranking and performance on Google, Yahoo! and Bing. You can also use it, in correlation with Google Keyword Tool, to identify low hanging fruit keywords that you can rank on based on content generation.
If there are some new tools you would like to share, leave it in the comments. If you are the new tool? Tells us about you and get yourself the in-links. Hope everyone is having a great kick off to the summer. Let’s Go Mets!
In April, the civilian labor force participation rate increased by 0.3% to 65.2 percent, as the size of the labor force rose by 805,000. Since December, the participation rate has increased by 0.6 percentage point. The employment-population ratio rose to 58.8 percent over the month and has increased by 0.6 percentage point since December. So what does this have to do with media consumption? It means people are going back to work, this is a good thing, but everything is relative.
A proven fact, an economic up tick creates disposable income. It is during these times when the middle class has extra income, that they invest in gadgets. During the Clinton years, the MP3 technology changed music consumption. Remember the Metallica’s war on Napster? To date the music industry has changed drastically due to the introduction of MP3 technology – namely the iPod. History repeats itself right?
Most American’s are gadget mongers and love toys. Look at the thriving Best Buy business as proof. The economy will make a full recovery sometime over the next 36 months. Coincide the recovery with the iPad and we are sitting on the verge of a major shift in media consumption. Live TV as we know it will evolve from broadcasting at set times to releasing at set times. With that, the ability to watch on the consumer’s time is going to take precedence with younger generations to begin with. Eventually, the older demo will follow suit. Look at Facebook as a an adoption case study for older demographics. The change in consumption is going to make the commercial advertising model that TV employs today null and void. The iPad is a game changer and once a Hulu app is available– game- set –match! Same with DVR functionality, even if television continues to broadcast, most consumers will start taping and fast forward through commercials. Come to think of it, I am a prime example of this. I never watch live television unless it is a sporting event. Alas, I digress. The iPad is a tool that makes consuming media easier than ever thought possible (they probably will make an app for you to watch your DVR), this will make the need for product placement that much more prevalent in TV. Did you see the episode on Modern Family where Phil Dunphy was having a birthday on the same day the iPad was coming out? There is the template for TV advertising in the coming years.
So why the post? Well below I put together a graphic that shows marketing in 2010 from a birds eye view. A major chunk of traditional marketing is about to change due to advances in technology and economic consumption. So the question begs to be asked, is your brand planning ahead and investing in Social Media and Organic search to compensate? Are you researching how to penetrate the market using TV in a future state? Or is it business as usual? OR- do you think I am full of hot air? Let’s check back in 36 months and see if we have moved from talking about Modern Family in favor of “Modern Marketing” with the iPad as the catalysts.
The question was posed to me, what is Reputation Management, and as a marketer should I be concerned about it? Here is Wikipedia’s official explanation:
Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.
Historically marketers have used Reputation Management to monitor negative sentiment in Social Media channels by creating and optimizing content around keywords that would move negative sentiment off of page one in Google. Smart- right? It also allows the company to address that same negative sentiment and document a case study of success. Make the naysayer happy! Good stuff and smart as well.
That was the past, today Reputation Management is a must for any brand swimming in Social Media channels. Here is why! I have tried to tag and #hastag alot of keywords I am interested in being found for. Sure enough, some of the organic keyword traffic this blog is receiving comes from social channels, as well as those tagged keywords from Google. I don’t link build, so that direct Google traffic (attached to a specific keyword) is a direct byproduct of tagging my content and Google finding the correlation to my Social reputation.
Since Google started indexing tweets, I have seen Twitter pages and even individual tweets I have posted start appearing within Google search results. Same with ReTweets (RT) of me, or of my valued Twitter peeps! The result has been more referral traffic and the direct connecting of the dots to SEO.
What I outlined above is a way you can show ROI in relation to Social Media. If you are not engaging socially, you might want to reconsider. Social Media now has a direct quantifiable relationship to SEO with a pivot point named Reputation Management.
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I haven’t laughed this hard at Saturday Night Live in a very long time! Apparently I was not alone. SNL scored a 5.1 rating in adults 18-49. That cruises past every late night or PRIMETIME show aired last week except “American Idol.” Last week’s top ratings by comparison:
18-49 finals (repeats in gray; previous weeks in parentheses):
6.5 (6.7) (5.9) (6.8) (6.7) (6.7) (7.2) (6.8) (7.5) (8.5) (8.7) (7.0) (9.5) (7.8) (9.5) (9.9)(10.1)(—-) American Idol (Wed)
6.2 (6.9) (6.9) (7.1) (7.3) (7.7) (8.4) (8.1) (8.2) (8.6) (9.0)(9.2)(10.1) (9.0)(9.0)(10.1)(11.8)(—-) American Idol (Tue)
4.9 (5.2) (5.3) (5.6) (—-) (—–) (—-) (—-) (2.9) (—-) (—-) (—–) (—-) (—–) (—-) (—–) (—-) (1.3) Glee
4.6 (3.6) (4.1) (5.1) (2.2) (3.5) (5.2) (3.9) (5.9) (5.9) (3.3) (3.6) (6.0) (5.4) (4.0) (5.3) (5.7) (3.5) Big Bang Theory
4.1 (4.4) (4.8) (4.9) (5.1) (5.6) (6.4) (—-) (—–) (—-) (—-) (—–) (—-) (—-) (—-) (—-) (—–) (—-) Dancing With The Stars (Mon)
4.1 (4.1) (3.6) (3.8) (3.8) (3.5) (3.4) (—-) (3.6) (3.8) (3.7) (3.9) (4.5) (—–) (—-) (—-) (—-) (—-) Survivor
4.0 (1.8) (3.7) (3.9) (3.9) (4.1) (4.0) (3.9) (4.2) (4.1) (4.6) (4.5) (5.0) (5.5) (1.4) (—-) (—-) (—-) Lost
This is the highest rated SNL since 2008, just before Obama was elected President. So why was it a success and an important win for Social Media? Because if you listen to your customers and react to their requests, you and your business will win. After the Super Bowl people were stoked by Betty White’s appearance in a Snickers commercial. So much so, they started to petition SNL to have her appear as a host on Facebook, Twitter and other social channels. The results? Viewership ahead of the largest shows on television. The lesson learned? Brands should:
Kudos to Lorne Michaels and the SNL staff for really letting a serendipitous and fun show play out for all of us including- Betty White herself. Her reaction at the end of the show was magic.
Here is my favorite clip of the night:
Back on February 3rd of 2009 I wrote a post that asked Will Social Media Become More Niche In 1000 Days? With the recent rise in popularity of Foursquare the answer to the question is yes. Social is far more niche than when I wrote that post.
The addition of geography to keyword and #hashtag search has allowed users to dive even further and businesses are able to derive even more:
- Business Intelligence
- Competitive Analysis
- Direct To Consumer Marketing
In the coming months look for Foursquare to start segmenting industries even further. Also, rural America does not have much of a presence on Foursquare, so they might have to seed some content there. Ultimately, the day might come where you will be able to search for the most random of items or service based on your current location- and find it. I think it is safe say that Foursquare is pushing niche and the Geo makes traveling, moving or simply knowing your surroundings, that much easier.
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Contact MeDerek Showerman
Principal Consultant at Radian 6
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