I came across a very important post this week from Barry Libert entitled “Do you stink at being social?”. He makes the very solid point that companies need to knock the walls down and become truly social by being:
3. Showing WIIFM – What’s in it for me? (Value Proposition)
There is one layer that I felt was missing. If an organization is transparent about its wins and desires, shows off its warts and successfully portrays the value add for its customers and partners, the organization will build trust. Trust is the ultimate close! Real testimonials and positive sentiment raises the viability of buying without persuasion. Proven fact! 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
So with that, I made a slick slide. Use it as you see fit!
Finally, here are a couple new tools I stumbled across:
- Rovion – Video on page advertisements for enterprise level businesses. Very slick and can be highly effective with a well thought out campaign.
- Weedle – Takes a Skill Set Management approach to job hunting and talent acquisition. Instead of taking a leap of faith that a person’s resume is legit, the two sides can connect the dots based on skill sets. I also felt like Weedle does a great job of being transparent, hammering the value proposition and using testimonials and case studies of success to build trust and close the visitor into using the service.
Hope everyone is making the most of the rest of their summer.