Tag Archives: marketing

How Colleges Are Using Social Media To Recruit

Another great infographic. This one does a great job of being a case study of Social Media success for Universities.

Surviving the College Dining Hall
Via: Online Universities Blog

Advertisements

Foursquare – Making Social Media Georgraphy Savvy & More Niche Driven

foursquare, socialmediaBack on February 3rd of 2009 I wrote a post that asked Will Social Media Become More Niche In 1000 Days? With the recent rise in popularity of Foursquare the answer to the question is yes. Social is far more niche than when I wrote that post.

The addition of geography to keyword and #hashtag search has allowed users to dive even further and businesses are able to derive even more:

  1. Business Intelligence
  2. Competitive Analysis
  3. Direct To Consumer Marketing

In the coming months look for Foursquare to start segmenting industries even further. Also, rural America does not have much of a presence on Foursquare, so they might have to seed some content there. Ultimately, the day might come where you will be able to search for the most random of items or service based on your current location- and find it. I think it is safe say that Foursquare is pushing niche and the Geo makes traveling, moving or simply knowing your surroundings, that much easier.

I am sure there are other business drivers I missed. Feel free to bolt on your business drivers for Foursquare in the comments.



Share This Post
Bookmark and Share


%d bloggers like this: