Tag Archives: listen

7 Social Media Mentors & A Suggestion On Listening

Over recent months it has become apparent that there is a lack of mentorship in the world- especially in the Social Media space. Because Social technologies allow any yoyo who understands technology to decree they are an “expert” in the space, the market has been flooded with people who claim to be experts, or my least favorite term- “guru’s”. When in reality all they really have is partial knowledge of the value proposition of Facebook and Twitter and think that is all it takes!

With this knowledge in mind and Valentine’s Day having just passed, I would like to acknowledge the people who have been instrumental in my development, are true mentors, peers and friends and most importantly- really are experts and guru’s. Folks who think about SM with hardened business objectives in mind. We have grown together in a fledgling space and I feel fortunate to have worked with these people and continue to share, rap, learn and grow professionally with them today.

My “Social” Mentors, Peers & Friends

1)      Mark Wallace: Mark has been instrumental in my growth as a professional. He taught me a great deal about sales, business, being crisp and thinking about every action from a dollars and sense point of view. I worked with him at DCI-Shared Insights-Mzinga from 1999 on. Today, his Commonground Community won the Forrester Groundswell Award in 2009.

2)      Jim Storer: Jim was talking “community” back in 2001. His vision then was to create a stable of IT professionals to go direct to market too with new events. DCI was a IT conference event company. Frankly- his vision for the future of the business was dead on back then. Jim and Mark both asked me to leave the sales world, and do what I was doing in my personal life (running an online community for the music industry) for Shared Insights. This move was instrumental in a career shift that has served me well to date. He is one of the founders of the highly successful Community Roundtable where Social Practitioners meet and continue to grow and learn together in an ever evolving space.

3)      Aaron Strout and Heather Strout: This brother/sister combo are not only SXSW veterans, they are very social savvy. Aaron is a go getter that has travelled far in the space by being tireless in speaking engagements to drive both the Mzinga brand and the Powered brand today. Heather was my peer at Mzinga when we were both “Consultants”. Heather to this day is a voice of reason for me and is always there to bounce ideas off from. I have learned that perspective comes in the number of questions you ask- Heather is never short on answers!

4)      Pauline Brannigan: Pauline is one of the few sales professionals that understand how to map the use of Social to the hardened business objectives that result in real ROI. She too has challenged me on many occasions to think about strategies from a different angle. Today she works for a fantastic enterprise social computing solution called INgage. Check em out and hit her up on Twitter to learn more!

5)      Barry Libert: In 2004 Barry Libert said in a meeting “when you give your customers what they want, when they want it, and how they want it- you will win their business over and over again.” He went on to say that technologies in the not too distant future will enable the business to engage the consumer real time and for much longer life cycles. That conversation changed my professional life and made me realize that the future of business was shifting and the consumer would be empowered like never before.

6)      Tom Humbarger: Tom is what I would call a “knowledge sponge”. He soaks up everything applies it to his consulting business- smart! That way of “sucking and applying” has served me well and to this day,  I don’t let a day pass where my Netvibes page doesn’t educate me or open my eyes to new strategies and new ideas. Thank s Tom!

7)      I would also be remiss if I did not mention Chris Brogan and Jeremiah Owyang.  Although they are not my friends, I mention them because no matter how large their brand expands, they still respond to personal requests and DM’s as if they are your neighbor up the street. Exactly the point of Social! Even the smallest voice is heard with the “big guys”. They are practicing exactly what they preach to large organizations far and wide. Listen and react to everyone!

Social Media Suggestion:

Just because you buzz, doesn’t mean you are an expert! Listening is the key to knowing! Many people feel as though the more they talk, the more they are heard, the more of a “guru” they are. When in reality the more you listen, the more you are open to opinion, the more you react based on the feedback of the “we”- the more of a Social Media adopter you are. Brands and experts need to stop putting out fluff to flood the marketplace purely for exposure. Instead they need to write something of value that will penetrate a niche marketplace and help educate. If it is not of value, then don’t bother because you are hurting your brand creating content  solely to be heard.  Stop Tweeting just because a certain #hashtag is trending. If you don’t know about the subject, eat some pie- listen and learn. The people I mentioned above listen and learn as much as they teach- which is why they are successful. Just a suggestion based on their actions. 🙂

Listen, strategize, apply, create and don’t be afraid to be  a mentor is the message of this post!  Thank you to the folks mentioned on this list for being who you are and for what you are doing in business today!

social media mentors, listening, engaging
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Ask, Listen & Implement – Don’t Be Afraid To Ask For What You Want!

The big question this time of year is always – what do people want for Xmas? So riddle me this, why guess when you can ask?

In recent months I have observed the hesitancy from organizations to engage the Twitters of the world asking for the important answers they are looking for. Like it is a sign of weakness to ask your peers to offer their solicited guidance and opinion? Why?

I recently needed a date for a holiday party. So I Tweeted it out! The next thing I knew, my virtual friends created a #derekneedsadate hashtag and I ended up with a lovely date for the party. Ask and ye shall receive, much like asking what do people want for the holidays?

So with this information in mind, here are three business area’s an organization or brand can ask for advice- and no it is not exposing a chink in the armor- it is simply smart. Good practice because the many probably knows more then you. Proven fact!

  1. Vendor selection – If you are a business and need an external vendor, do your due diligence on the vendor. One step is to ask your peers their experience with the vendor. These are invaluable insights that can help you make an educated decision.
  2. Product Roadmap – What is amazing to me is that organizations don’t spend this time of the year asking their customers what the product roadmap should look like in the coming year. Your customers will be incredibly impressed if you ask, listen and implement. Make it so number one! Yes, I inserted a cheese Star Trek reference in there!
  3. 3. Competitive Intelligence – For those prospectus customers that are not currently using your service- ask them why. This can be simply done via the many Twitter tools and Facebook tactics (a post for another day) that will result in invaluable feedback. You can guess, but getting the answer from the horse’s mouth has never been easier. It never hurts to ask! But if you do, remember to ask, listen and implement

Happy holidays! Be sure to use this time of the year to simply breath, reflect and value the amazing people you have in your life. I started this post off talking about presents, but we all know that is not what this time of the year is about. So this is my plug to urge you to go bowling with Dad, watch a movie with Mom and enjoy the loved ones in your life.
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