Tag Archives: linkedin

12 LinkedIn Group Tips to Engage, Manage & Empower


If you are new to LinkedIn Groups, but in business to make money. Here are ten idea’s to help you manage, engage and empower your LinkedIn Group members. This will ultimately result in brand extension and ultimately new business.

1)      Send a personal welcome message from the Group Manager with a personal invite. Add in some points of interest from the group and 1 call to action with special offer for being a Group Member. This can be a product discount, an invite to a private online event, opportunity to enter a contest, be a guest blogger.

2)      Send out one, non sales, email a month with a helpful tip or article that is not within your corporate website. No sales, all helpful! This will help the open and action rate. The other email each month can be more promotional. All in, 2 emails to the group a month, one helpful, one somewhat promotional but also extending value.

3)      Pick 3 Groups on LinkedIn to engage in and  invite members to join your group. In a perfect world your will be able to identify members of those groups that are not currently your customers, and invite them to the group to taste the value. Many times this depends on how advanced your CRM is.

4)      Empower members who comment and post to do more of it. Pay attention to what is happening and react accordingly.

5)      Ask questions once a month. These questions are exclusive to the LI Group and can be coupled with the helpful tip email.

6)      Contact non LI Group Members and ask them to join. So outwardly ask in your companies mailer for them to join and receive some additional offers and insights not available on your corporate web presence. The more numbers you pile up, the greater the desire to join from organic folks who find your group on LinkedIn.

7)      Poll them once a quarter.

8)      When Linked In rolls out new features, email them with an explanation on how to use the new features. Then roll in company offers and other pertinent brand events. It gives you another reason to reach out.

9)     Empower members to promote their business within the group. It will spill over into your corporate site and brands once they beta test it within the LinkedIn community.

10)   Include your LinkedIn Group link in all of your auto signatures in addition to other social profiles that might already be there.

11)  Pull in relevant RSS feeds.  Not to many, try to limit it to 3, and don’t share all of your unique content from your corporate site within the group. The LinkedIn Group should be an appetizer to your brands main course.

12) If you are a retail company, get on Groupon now and link it to your LinkedIn group. Smell what I am cooking?


LinkedIn – How to Change Group Settings To Daily Digest Emails

Over the past couple of weeks I have had a couple people mentioned it is hard to delete emails with notifications from LinkedIn Groups as they come. I agree- completely! With that in mind, did you know you can have each LinkedIn Group send you a daily email with a digest of that groups posts? Here is how.

  1. Login to LinkedIn
  2. Click On Settings
  3. Click on Receiving Messages under Email Notifications
  4. Look at the highlighted Yellow section below and click the buttons to receive Daily Digest Email associated to the group to the left

LinkedIn Group Settings
There! No more unwieldy email notifications cluttering your In Box! I hope this helps!


Opinion: Never Burn A Bridge- Especially In 2009!

burnI was reminded recently by a long time friend and peer to post a personal posts on occasion. The last 20 posts have been anything but personal really. Initially, I was going to talk today about the need an equal balance within Social Media- a conversation for another day I suppose.

Ultimately I decided to speak about an observation I had over the weekend. I am going to be announcing a change before long, but how that shift occurred is due to never closing doors. In my professional career I have never closed a door with any organization. In fact, I have made a conscious effort through LinkedIn, email, Twitter to keep past co workers and peers engaged. Because of that commitment a new opportunity fell into my lap that I am excited about.

On Saturday night I re-engaged a long time co workers and friends! By the end of the evening, low and behold, a number of interesting opportunities propped up as a result of simply making my way out of the house to say hi. I readily admit I have become a hermit of late! When you start talking like Yoda to yourself in the mirror- you know something is up! “Brush your teeth you will!”

So what is the point? As my friend and colleague Pauline Brannigan recently said “It is good business to never burn a bridge!”  Agreed Pauline, especially in the Social Media age where networking is your life blood. You never know when old and new relationships alike will come back an touch your life professionally or personally. So lesson learned- never burn a bridge and if you do-get some pressure treated lumber, some nails and build it back up! “Beneficial it will be!” There I go writing like Yoda again…


Blogging Transparently- A Lesson From The Weekend!

Over the weekend I was invited by a fellow LinkedIn Group member to join the conversation on her blog. I get a number of these requests, but the content of the blog revolved around Baby Boomers and is relevant to retention management.  Not to mention, the way she asked me to join the conversation was passionate, well thought out and did a great job of drawing me in. I thought this would be a stellar opportunity to document how to blog successfully in the business world.

The blog she posted was politically sparked and had a great deal to say. Most of it being her opinion backed on some fact. The comments that followed seemed to stay within the friendly confines of her political outlook, so I decided to post my two cents. I disagreed with some of the blog as well as the comments- but it was a very good conversation. Not being a Baby Boomer I felt like I was a bit disqualified to comment, but because she asked I threw my comment into the ring.

My response was four paragraphs of my experiences and opinions based on my 12 years in the work force. What followed saddened me!

The blogger followed up my comment with a email diatribe of how she was not going to allow my comment to be posted and went into how I was dead wrong with my opinion. Also my stance on her political view was also simply put- wrong!

I spent yesterday processing what she wrote. I was so impressed with how she drew me into her blog. Yet- because I didn’t match her opinion and political view I was banned? Instead of allowing my comment and posting her opinion back she simply stifled the conversation? I am not going to live in a world of absolutes and say what she did was wrong. But it certainly did not spark a positive response from me.

When blogging you want to be as transparent as possible! Unless the blog comment is spam, or has defaming qualities- there is no need to moderate blog comments. In my time as a community manager and running numerous blogs for Fortune 500’s, I have never once edited or deleted a comment or user blog- even if I whole heartedly disagreed with the message. The reason being is it creates the exact feelings I was feeling yesterday. Under appreciated! Annoyed that I wasted my time! Not to mention, I will never go to this person’s blog again to comment, nor will she receive any form of link back from my blog.  No Tweets! I am not doing this to be vindictive, but the fact of the matter is that Social Media is supposed to be empowering. Not stifling! If you empower interactions you will see business value! I see it every day with my clients. Empowering will help you build better relationships! Empowering will build affinity with your peers, customers and partners. Being transparent and respectfully disagreeing is far more productive than simply ending the conversation in a direct message. Spark the debate and let others with different opinions be heard. This will build mutual respect and stronger bonds that will help you and your business down the road. Agreeing to disagree in the new business world is even more valuable then agreeing.

To the blogger: A+ on marketing to your group! Kudos! Being a transparent blogger that allows free flowing opinions and interactions= Fail!

My hope is this post will help both companies and individuals alike think about Social Media in a more transparent way. Corporate policy on Social Media to me inhibits critical 2 way conversations. The blog experience from this weekend only proves that “policy” or imposing restrictions ends the conversation before it even starts. What is more important is how you spark those conversations and react to negative sentiment or disagreeing points of view. Don’t shut it down, put the resources in place to react and inspire- even if it doesn’t jive with your opinion.

Here is a little graphic I put together that sums up the post.

social media transparency


What WordPress Plugin Should Authority Domains Build?

One question: What WordPress plugin needs to be built but hasn’t been created yet?

I wanted to ask all of my blog readers the same question. The following are the best responses we have received through wordpress-pluginLinkedIn:

    Adam Killam

Something I would like to see that is not necessarily Social Media realated is plugin that would create a contact form that integrates with Salesforce.com’s web to lead capture functionality.

As you likely know, Salesforce has several social media tie ins (Aka Apps) but you need to get the contact information into SF in the first place in order to take advantage of these apps. A lead capture / contact form plugin would be great. Even better if it worked with Salesforce.com for Google Adwords.


    Burke Ingraffia

Musician, Web Designer, Internet Consultant

A complete digital download payment system for musicians who blog. This would include a hidden file storage folder as well as immediate download upon purchase.


    Gideon For Mukwai

Preparedness Facilitator at XtraMile Emergency Solutions

I would like to see a plugin used in uploading a logo photo on a theme that otherwise does not have a spot for that.
Gideon F. For-mukwai,CEM
http://www.1xtramile.com


    Andre Natta, CMSM

Urban Conversationalist

I would love to see a plugin that finally provides a complete solution to the issue of creating an events calendar on the site that can be presented in chronological order. There are calendar plugins currently, but it would be great to provide some additional tools.


    Hank Shrier

Founder of Global Business Networking and author of The Natural Networker

You are very wise to solicit feedback. Can you build a plug in that will tap into the brain, write the, blog, post the blog, and generate award winning content every time? 🙂 Hey a person can dream. Some asked about payment processing. Integrating to payment processing is very straight forward and does not require a plug in. It does require a merchant account to get the best value for the merchant. You can also get a gift and rewards card that can be virtual or physical. Anyone interested can contact me off line. You will then get the entire Clint Eastwood version of the payment processing industry. The movie? The God, The Bad and the Ugly.

Thanks again for starting a useful and beneficial discussion

Sincerely,

Hank Shrier


Christine Haskell, PMP

Lead Business Intelligence Product Manager, Online Services

something that allows people to import more professional looking templates (like those from woo themes) into the “free” wordpress environment. people shouldn’t have to go out and get an FYP account and deal with 16 folders of js files in order to update their look.


    Sarmishta Venkatesh

Web 2.0 Solution Consultant, Digital Marketer, KM Consultant, Researcher, Team builder

well, i encountered this problem a while ago: a plugin that converts a JPEG image into a WordPress recognizable CSS theme – enabling novice users to upload images and use them as their themes…


    Sourena Parham

Visual Artist, Translator, Middle East Independent Researcher at Freelance

These are a few ideas:

Related Links From the Same Category
http://wordpress.org/extend/ideas/topic.php?id=2593

“Advanced” Setting for Images
http://wordpress.org/extend/ideas/topic.php?id=2573

Other Contributors
http://wordpress.org/extend/ideas/topic.php?id=2528

Comments’ Language Plugin
http://wordpress.org/extend/ideas/topic.php?id=2614

“New” Sign:
http://wordpress.org/extend/ideas/topic.php?id=36


    Jamie Oastler

Owner at Idealien Studios

Check out http://weblogtoolscollection.com/archives/2009/05/05/wordpress-plugin-competition-2009-started/ for some ideas and a great way to contribute and have a chance at cold hard cash!


    Jon Eland

Digital Communications Manager at Words&Pictures

I’d love someone to build a decent plug-in to allow ‘issues’ of magazines to be produced and delivered through wordpress – imagine releasing content in editions, each with their own homepage… it can’t be that hard!


    Sourena Parham

Visual Artist, Translator, Middle East Independent Researcher at Freelance

— Uploader
I am looking for a plugin that makes it possible for the visitors to upload images, sounds, or movies to a website I am working on. I could not find any uploader for WP. All I could find were a few uploaders made to be used by the admin not by the users.


    Jason King

Nonprofit Techie Chap at Infoxchange Australia

I agree with Jon. I recently helped someone to put a magazine online using WordPress and we struggled to find a way to create distinct editions/issues.

So thanks Sourena for the suggestion, I’ll take a look.


    Rita Ashley

Job Search Coaching for $100,000+ Job Seekers. My clients get hired.

Easy answer…ability to show and sell images and/or prints. Needs a shopping cart, security and ability to sell images or prints through some affiliate.

I just started using work.com for posting articles. The feature that allows me to send a message to a mailing list I created for each article with the article attached is powerful. The traffic was good and no one complained…Would be great if my blog had that same feature.


Thank you so much to everyone who has partcipated thus far. From here we wantto hear from you on your ideas and then we will pick the top 5 and do a poll to decide which plugin Authority Domains will build. Don;t be shy, comment, share and voice your opinion. We want to bring as much value to WordPress as possible!


How “WE” did it! A Case Study Of Social Media Success

Because Social Media is so new, seeing true Return On Investment around Social Media efforts has been difficult to document. There are some solid case studies out there, but we thought we would add in how we at Authority Domains have been able use Social Media to:

  • Innovate
  • Build brand recognition & trust
  • Drive new sales
  • Create new business partnerships

Here is how we did it:

eBook-Communicate Better With Social Media Marketing

communicatebetterwithsocialmediamarketing2Our eBook was created as the byproduct of the entire company collaborating and writing parts of it. We would then go over each other’s work with a second and third set of eyes. The end result was a collaboratively written eBook with a strategy that was created based on real life demographics that would match our hypothetical coffee company.

The book has received some solid reviews thus far. Although I don’t agree with the strategy as a whole, I do agree that the demographics of the tools fit the demographics of a coffee drinker. The eBook also effectively gives newbies to Social Media the education they need to strategically think about how to launch their presence.

Results: Since we launched the eBook two days ago I have seen a fantastic spike in interest in our Social Media Consulting services and new sales as a direct result. Additionally, the book has put our brand on the map for folks who would otherwise not have known about us. Because we put the effort in to create the book, it has helped create a sense of trust in our organization.

Download the eBook for FREE here.

Facebook, LinkedIn & Blogging

We started the following presences:

Authority Domains Facebook Fanpage
Authority Domains Social Media & SEO Consulting
Authority Domains Blog

Our goal was simple. Dangle carrots of lessons learned, best practices or share links to content that we found to be relevant, effective and helpful.

Results: The results have been organic business opportunities, brand awareness, enhanced brand affinity, and yes new sales. Give a little to get a little is the name of the game. The more you knowledge you bestow-the more trust, respect and ultimately business you will get back!

Website

A couple of weeks ago I asked my respected peers to offer feedback on the existing Authority Domains website. The result was some well thought out feedback that has resulted in what our new website will look like in the not too distant future. Have a looksie at the comp:

As always, if you have feedback we take your comments VERY seriously.

Results: We applied the feedback from our friends, prospectus customers and respected thought leaders and applied as much as possible to our Version2. The absolute net result is innovation and evolution based on the feedback of our customers. We have no doubt the new website will serve not only us well-but all of our constituents well. How can it not? They and you created it!

socialmedia2

Partnership

Because of the actions above we have been able to forge very strong ties and Partnerships with companies, resulting in the Social Media Services Group. Thank you to Jeremiah Owyang for the call out and for taking the time to listen to our story.

social-media-services-logo2

Results: A solid partnership with great companies and even better people. We also have a compelling solution to help both service providers and singular organizations achieve true Social Media success with a cost effective-white label solutions.

Summary

I hope that this blog helps organizations, new to Social Media, think about how it can dramatically affect their business, while fulfilling true business objectives. Please feel free to share this case study as you see fit.


Netvibes Is Aces Over Google Reader

I recently migrated from the Google Reader dashboard to Netvibes, based on the recommendation from AJ Ghergich netvibes-logo-bis(@authoritydomain on Twitter). I have to admit that I am quite a big fan. Here is how I have set it up:

Home– The General page harbors access to my blog page, weather, stocks, Facebook, LinkedIn, Youtube, and Twitter. Although I use Digsby for my IM, Facebook, LinkedIn & Twitter needs, it is nice to be able to click on a tab and see all services from a birds-eye view.

Social Media – I have a social Media tab that holds all of the fine folks I follow on a daily basis. I additionally added the RSS feeds of keywords that are of interest to me on Twitter. I highly recommend this course of action through: http://search.twitter.com I also, have key Twitter folk RSS’d.

News – I love the CNN news widget. I also have a FOX widget up to get the conservative perspective. Slate has a stellar widget that is quirky and different. I am also very fond of WorldNews.com, and immediately added Whitehouse.gov to watch what Obama is up too. I have a Reddit widget that keeps me informed of hot topics being bookmarked. Wallstreet Journal widget is there too!

Sports– I have the ESPN Widget and the RSS feeds for the Mets, Giants, Islanders, Celtics and Duke Basketball from Sportspyder.com

TV, Movies & Music – I won’t bore you with what I have here. But I have organized all the nerdy sites I frequent into one spot. One nerd site I should mention is Aintitcool.com. If you are a movie buff it is a fun site that is not politically correct.

Tools & Technology – I loved the Wired and Techcrunch widgets. I have a few other RSS feeds that are interesting to me, such as platform providers, etc.

The net sum is:

  1. The assortment of widgets that Netvibes provides is robust and they all work splendidly.
  2. It takes a 30 to 45 minutes to set up.
  3. I save at least an hour a day being able to read only what I want- instead of having to surf to see what is new at the destinations that are important to me.
  4. As I mentioned earlier, Netvibes is the perfect birds-eye view of what is important to me online.

I hope this recommendation helps folks become more productive with their day! It certainly has deeper functionality than Google Reader does. Thanks AJ!


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