Tag Archives: John Tavares

Did The Use Of Social Media By Islanders Fans Sway The Tavares Pick?

new_york_islandersFirst off congrats to the Islanders fans for getting the best player in the draft. As a long time Islander fan, I can say with certainty that this has been a long time coming. I don’t remember what it is like to enjoy playoff hockey! So maybe in the future John Tavares and company can remind me.

Second, watching from Boston I couldn’t help but notice how Islander fans were pretty adamant about who they wanted the Islanders to take with the first pick. Most of the reports I was reading online said that the Islanders front office was leaning towards Matt Duchesne. Even this morning reports were coming out that the Islander really wanted Duchesne. So what happened?

Take a look at this post from Chris Botta of NYIPoint Blank. He asked the question “Will You Really Be Done With This Team?” – if they don’t pick Tavares. The result? 478 passionate responses with a vast majority saying “no Tavares, no more!” In the days leading up to the draft I noticed Twitter posts, Facebook comments from complete strangers who are also fellow Islander fans pleading with Islander GM to pick Tavares. 10,000 fans showed up at the Nassau Coliseum with one message, draft Tavares. The message became  viral and social media channels played a huge part in it.

Today the islanders are applauded by fans and media alike for their selection. The incredible pressure and buzz that the fan base created using Social Media had made it virtually impossible for them to not make the selection. If they had chosen Duchesne-those very same channels would have gone silent and been filled with negative sentiment about the organization.

When you give your customers (the fans), what they want, when they want it – you win their business over and over again! Proven fact!  The Islanders front office will have a record day for season ticket sales today. They might even get the back page of the NY Post– something they haven’t sniffed in years. The Islanders are a case study on the use of Social Media from both the customer end as well as the organization listening to its constituent sentiment.


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