Tag Archives: Jim Storer

7 Social Media Mentors & A Suggestion On Listening

Over recent months it has become apparent that there is a lack of mentorship in the world- especially in the Social Media space. Because Social technologies allow any yoyo who understands technology to decree they are an “expert” in the space, the market has been flooded with people who claim to be experts, or my least favorite term- “guru’s”. When in reality all they really have is partial knowledge of the value proposition of Facebook and Twitter and think that is all it takes!

With this knowledge in mind and Valentine’s Day having just passed, I would like to acknowledge the people who have been instrumental in my development, are true mentors, peers and friends and most importantly- really are experts and guru’s. Folks who think about SM with hardened business objectives in mind. We have grown together in a fledgling space and I feel fortunate to have worked with these people and continue to share, rap, learn and grow professionally with them today.

My “Social” Mentors, Peers & Friends

1)      Mark Wallace: Mark has been instrumental in my growth as a professional. He taught me a great deal about sales, business, being crisp and thinking about every action from a dollars and sense point of view. I worked with him at DCI-Shared Insights-Mzinga from 1999 on. Today, his Commonground Community won the Forrester Groundswell Award in 2009.

2)      Jim Storer: Jim was talking “community” back in 2001. His vision then was to create a stable of IT professionals to go direct to market too with new events. DCI was a IT conference event company. Frankly- his vision for the future of the business was dead on back then. Jim and Mark both asked me to leave the sales world, and do what I was doing in my personal life (running an online community for the music industry) for Shared Insights. This move was instrumental in a career shift that has served me well to date. He is one of the founders of the highly successful Community Roundtable where Social Practitioners meet and continue to grow and learn together in an ever evolving space.

3)      Aaron Strout and Heather Strout: This brother/sister combo are not only SXSW veterans, they are very social savvy. Aaron is a go getter that has travelled far in the space by being tireless in speaking engagements to drive both the Mzinga brand and the Powered brand today. Heather was my peer at Mzinga when we were both “Consultants”. Heather to this day is a voice of reason for me and is always there to bounce ideas off from. I have learned that perspective comes in the number of questions you ask- Heather is never short on answers!

4)      Pauline Brannigan: Pauline is one of the few sales professionals that understand how to map the use of Social to the hardened business objectives that result in real ROI. She too has challenged me on many occasions to think about strategies from a different angle. Today she works for a fantastic enterprise social computing solution called INgage. Check em out and hit her up on Twitter to learn more!

5)      Barry Libert: In 2004 Barry Libert said in a meeting “when you give your customers what they want, when they want it, and how they want it- you will win their business over and over again.” He went on to say that technologies in the not too distant future will enable the business to engage the consumer real time and for much longer life cycles. That conversation changed my professional life and made me realize that the future of business was shifting and the consumer would be empowered like never before.

6)      Tom Humbarger: Tom is what I would call a “knowledge sponge”. He soaks up everything applies it to his consulting business- smart! That way of “sucking and applying” has served me well and to this day,  I don’t let a day pass where my Netvibes page doesn’t educate me or open my eyes to new strategies and new ideas. Thank s Tom!

7)      I would also be remiss if I did not mention Chris Brogan and Jeremiah Owyang.  Although they are not my friends, I mention them because no matter how large their brand expands, they still respond to personal requests and DM’s as if they are your neighbor up the street. Exactly the point of Social! Even the smallest voice is heard with the “big guys”. They are practicing exactly what they preach to large organizations far and wide. Listen and react to everyone!

Social Media Suggestion:

Just because you buzz, doesn’t mean you are an expert! Listening is the key to knowing! Many people feel as though the more they talk, the more they are heard, the more of a “guru” they are. When in reality the more you listen, the more you are open to opinion, the more you react based on the feedback of the “we”- the more of a Social Media adopter you are. Brands and experts need to stop putting out fluff to flood the marketplace purely for exposure. Instead they need to write something of value that will penetrate a niche marketplace and help educate. If it is not of value, then don’t bother because you are hurting your brand creating content  solely to be heard.  Stop Tweeting just because a certain #hashtag is trending. If you don’t know about the subject, eat some pie- listen and learn. The people I mentioned above listen and learn as much as they teach- which is why they are successful. Just a suggestion based on their actions. 🙂

Listen, strategize, apply, create and don’t be afraid to be  a mentor is the message of this post!  Thank you to the folks mentioned on this list for being who you are and for what you are doing in business today!

social media mentors, listening, engaging
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Why I Officially Work At Sokolove Law Doing Social Media & SEO

Anyone who is paying attention to the Social Media world knows that the following 3 industries are slow to adopt SM into their marketing efforta:

  1. Law
  2. Finance
  3. Pharmaceutical

Say nothing about the culture associated with the companies within these industries. So why in the world would I go work at Sokolove Law? A number of colleagues thought I was crazy to work for a personal injury law firm, while others praised me. My friend and colleague Jim Storer is fascinated by what I am doing.  Jim I owe you a call and will be reaching out with some business ops soon!

Simply put, I took this position to crack the law nut. As you would imagine we have lofty goals that have a monetization attribute of our social presence. To me, this is the ultimate challenge in my career and I am really excited to get started. My focus will be SEO through the use of Social Media. While much of my job with still be creating a SM strategy (clarity- around  SEO) that simply works. So not much has changed other than I have one focus instead of 9 or 10 companies at once. I also have resources to execute on our plan which is simply amazing!

Although I will not be able to share much of what we do, I will still be maintaining this blog from an analyst perspective. A birds-eye view of the social media space if you will! Because what we are doing is considered “trailblazer”, the IP we acquire will have to stay within the Sokolove walls. BUT- I will stay up to date on trends and share perspectives and best practices that I deem worthy to share from Sokolove. All in all, nothing will change in regards to this blog presence.

Thank you to everyone who is religious about reading my posts. Thank you to those who have helped me get to where I am today. These are people I mention within Twitter and on this blog religiously- y know who you are! Without you- I would not be in a position I am today to do something simply awesome. Thank you so much for having the bearing on my career that you have had!

Lastly, thank you to AJ and the Authority Domains staff for giving me the opportunity to help them grow their business while being able to look at SEO through different shades. It is that perspective that has afforded me the opportunity I am presented with today! I have heard that life is experiences that pile up as valuable building blocks. The Authority Domains experience was a leaps and bounds for me professionally and I will always make sure to pat their backs as I progress further in my career.

On a final note! If I can ever be a sounding board for ideas, a reference for your SM presence, or if you simply need strategic advice- please don’t hesitate to reach out to me. My new cell is 781-690-5998 and I can be emailed at dshowerman@gmail.com or dshowerman@sokolovelaw.com.

Happy holidays everyone! I wish you all the best! I will be following up soon with a post about not being afraid to ask.


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