Tag Archives: Firefox

3 Actions To Help Your Organization Embrace “Social”

seoMany companies still have a stifling culture. A culture where marketing  peruses every piece of content shared to the external world. Guess what? That world is changing. If your organizations culture does not embrace being Social, it will lose its competitive advantage. With that in mind, here are three items organizations can implement to help drive a cultural change to embrace being Social. Sharing what you, as a collective organization, know. The value proposition if you will!

1)      Firefox– The organization should standardize on Firefox. The Social add-on’s I outlined in a previous post should be adopted by the organization as a whole.  Simply put- Firefox offers the bells and whistles a social culture needs to have and utilize.

2) Share Unique Content in Ping.fmResources and a solid content schedule is a full strategy on its own. But if your company is creating unique content, share it in external channels that Ping.fm automates for you. The initial set up takes a bit, but the execution is flawless. Even though some of the channels are NoFollow (SEO term) channels, it is a way to share your carrot content to the external world. From a cultural angle, if you set up an internal training session on how to use Ping.fm, how to use Firefox and Twitter, you will nail down the candidates that will want to share, blog and help drive your companies’ awareness in the Social Universe. For an hour a month this is an invaluable opportunity to gather internal intelligence- knowing who can blog and share. Many hands make light lifting. You will also find the social adoption go up significantly, most people just need to know the who, what, how and why to feel comfortable.

3)      Twitter Strategy– We recently conducted a poll that said 31.3% of organizations have a Twitter strategy. Here is a quick high level strategy:

  1. Create One Corporate Account (@organization) – 10 Tweets a day (60% business/40% casual & fun- be a human) Attach trending term: #organization & #keywords that you want to be attached too.
  2. Numerous individual Organization Twitters.–Put organizatio.com in the bio, spell out full name (example: @derekshowerman) 10 Tweets a day (60% business/40% casual & fun- be a human)
  3. Follow other Twitter folks who mention the Organization on http://search.twitter.com
  4. Plug in the RSS of the keywords important to you into iGoogle or Netvibes.
  5. Thank every follower with a link to Organization.com accompanied by an action item.
  6. Utilize a universal Recognition Rewards program

Got questions? You know where to reach me!

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5 Fantastic Firefox Add-On’s For Social Media & SEO Folks!

A number of conversations of late have turned up the need to outline some valuable Firefox Add-ons. I did an impromptu poll and found 8 out of 10 polled browse via Firefox, while only 3 out of 10 have actually ever installed an add-on in Firefox.

So with that, here are 5 quick add-on’s for Social Media and SEO folks. Trust me; they will make your life easier.

1. ShareThis – I have sung the praises of Share This on this outlet on numerous occasions. The Firefox add-on will allow you to share any indexing page in numerous Social channels with the simple click of a button. The button stations itself to the right of your URL bar in Firefox. I use and abuse it!

2. Alexa Sparky– Say what you will about Alexa! Some say it is not completely accurate. That could be true, but I have found that when you drive your Alexa rankings down (Remember lower the better. For example this blog is ranked in the 574,000 range- while Facebook is ranked #4) you business will see a direct correlation of activities in a positive manner. For being a free service it is a great tool to give you an idea of how your web presence is doing. As for the add-on, it gives me insight right out of the gate about a website and how that business is really doing in terms of exposure.


3. NoDoFollow – Download the add-on, click on Tools and scroll down to NoDoFollow and you can see any Do follow link in grey/blue, while all NoFollow links are in red. This is valuable at seeing if your links are being tracked by Google and Bing. Keep in mind to scroll over all links in grey/blue and look at the lower left hand corner of the Firefox screen to make sure the URL is pointed to an external link. For example, when you hover your icon over a DoFollow link in Facebook, you will see it is pointing to another Facebook page- not the external link you would hope. Facebook and Twitter are virtual nonentities in the SEO world. They are however great for exposure, so don’t not use them because they can’t create in-links!


4. FireShot – Sharing is caring. Well this takes screen shot sharing to a whole new level. It has robust functionality and you can pay for it. But really…why? The free version allows you to quickly take screenshots and upload them to easycaptures.com. You can edit it and add captions incredibly easy. This is huge for Social Media reporting, PowerPoint presentations and it is..well…fun!


5. Hyperwords – This is a stellar add-on for research or to keep up on a topic based on #keyword. It adds an option to the mouse right click that will allow you to find more information related to the keyword that is important to you. For example, if you are reading an article and you would like to see Wikipedia entry for Mr. Met, highlight the word and right click, go to references and click on Wikipedia. Viola, everything you would want to know about the NY Mets mascot!


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