Because Social Media is so new, seeing true Return On Investment around Social Media efforts has been difficult to document. There are some solid case studies out there, but we thought we would add in how we at Authority Domains have been able use Social Media to:
- Build brand recognition & trust
- Drive new sales
- Create new business partnerships
Here is how we did it:
eBook-Communicate Better With Social Media Marketing
Our eBook was created as the byproduct of the entire company collaborating and writing parts of it. We would then go over each other’s work with a second and third set of eyes. The end result was a collaboratively written eBook with a strategy that was created based on real life demographics that would match our hypothetical coffee company.
The book has received some solid reviews thus far. Although I don’t agree with the strategy as a whole, I do agree that the demographics of the tools fit the demographics of a coffee drinker. The eBook also effectively gives newbies to Social Media the education they need to strategically think about how to launch their presence.
Results: Since we launched the eBook two days ago I have seen a fantastic spike in interest in our Social Media Consulting services and new sales as a direct result. Additionally, the book has put our brand on the map for folks who would otherwise not have known about us. Because we put the effort in to create the book, it has helped create a sense of trust in our organization.
Download the eBook for FREE here.
Facebook, LinkedIn & Blogging
We started the following presences:
Our goal was simple. Dangle carrots of lessons learned, best practices or share links to content that we found to be relevant, effective and helpful.
Results: The results have been organic business opportunities, brand awareness, enhanced brand affinity, and yes new sales. Give a little to get a little is the name of the game. The more you knowledge you bestow-the more trust, respect and ultimately business you will get back!
A couple of weeks ago I asked my respected peers to offer feedback on the existing Authority Domains website. The result was some well thought out feedback that has resulted in what our new website will look like in the not too distant future. Have a looksie at the comp:
As always, if you have feedback we take your comments VERY seriously.
Results: We applied the feedback from our friends, prospectus customers and respected thought leaders and applied as much as possible to our Version2. The absolute net result is innovation and evolution based on the feedback of our customers. We have no doubt the new website will serve not only us well-but all of our constituents well. How can it not? They and you created it!
Because of the actions above we have been able to forge very strong ties and Partnerships with companies, resulting in the Social Media Services Group. Thank you to Jeremiah Owyang for the call out and for taking the time to listen to our story.
Results: A solid partnership with great companies and even better people. We also have a compelling solution to help both service providers and singular organizations achieve true Social Media success with a cost effective-white label solutions.
I hope that this blog helps organizations, new to Social Media, think about how it can dramatically affect their business, while fulfilling true business objectives. Please feel free to share this case study as you see fit.