Tag Archives: economy

Authority Domains- The Who, What, How & Why!

ad-high-logo1I would like to apologize in advance for my inexcusable tardiness! The last few weeks have been a whirlwind between flying out to California and back twice in 12 days. Then the settling on a new gig! Ok! No excuses! Here I am and I promise moving forward I will be a good doobie and blog at least 3 times a week. I however cannot commit to being as insane as Aaron Strout and Chris Brogan. But a three a week benchmark is doable.

So how did I end up at Authority Domains? Well let me start with how I got here. The following are the items I feel are most valuable at finding a job in the new world:

  1. Twitter– Simply put – reach out to the folks you respect and value. Chances are your instincts are never wrong and having feelings of respect and trust are usually backed by integrity. Reach out and don’t hesitate to ask for guidance or feedback. Also, http://www.search.twitter.com is your friend-use it till it breaks!
  2. Say hello often– Saying hello to past business partners, friends and targeting companies you would like to be employed by on LinkedIn works well. As Mark Wallace told me, opening with my LinkedIn recommendations in PDF form is a better alternative to the traditional cover letter. He was right! It is non-traditional and that is the point. It sets you apart from the others that play the job finding charade like it is 1998.
  3. RSS Feeds– I subscribed to the RSS feeds of blogs that have jobs posted on them. Although this is not how I settled on my new gig, it always kicked my day off with activity and loaded my mind with possibilities. I met some fine folks this way.
  4. BLOG– I should have been blogging more when I was at Mzinga. I will never, not blog, again! Sharing what you know, and doing it passionately is better than a resume.
  5. Don’t ever close a door – Even if one company does not have an opportunity at a given moment, be transparent with them about what you would like to do with them and what you are looking for in your next gig. That is how I ended up with Authority Domains. The CEO of a Nattergalen referred me to AJ Ghergich (@authoritydomain) and the rest is history. I was clear with them what I was looking to do and low and behold- a referral that fit!

These are just a few items that worked. Hit me up if you would like to bounce ideas off me and I can share some other tips.

Why Authority Domains?

When I was working with clients at Mzinga I would get asked incessantly “what about SEO?” Soon to be followed by; “can you help me with link building?” Authority Domains fills a SEO and Link Building need for small to mid-level business. So tying together Social Media Consulting in with the before mentioned solutions made too much sense to me. AJ agreed!

But what about the Enterprise level customer? They too need to navigate the Social Media waters. We both agreed that we would package together a cost effective solution for them as well. This solution will take into account the selection process of choosing a enterprise vendor. We also decided to keep the SEO, Link Building and Consulting offerings separate- but will be able to work with any company to fill their need with an a la carte menu. Once again, it just makes sense!

Authority Domains has a virtual office. As the economy continues to spiral (the DOW went below 7K yesterday) Authority Domains is in a position to keep the cost of their solutions low because their operating costs are not abhorrent. Sleek in today’s economy is smart!

I once had a co worker reprimand me for not thinking big when it came to what kind of customers we wanted to sell too. My response was “large or small, every customer matters!” Maybe it is my Vermont upbringing or maybe I am naïve! But doing right by ad-corp-retreateveryone, including small customers seems like the right thing to do. I don’t think that is naïve! In the end your customer are spending money with you for a reason- so you best do right by them. So one of my goals was to work for an organization that would treat Grandma’s Jam the same way they would treat say-Walmart! Once again AJ and I were nodding in furious agreement. I was sold! I quickly realized that integrity meant a great deal more to me then I thought.

I cannot tell you how excited I am to be in the position I am in. The business space is still very much in its infant stages when it comes to Social Media and Authority Domains is in a prime position to assist any business with Social ambitions. Filling a Social Media need at a minimal cost just makes sense! Especially today!

I look forward to working with all of you. Stay tuned for the completed Authority Domains Social Media Consulting packages as well as my first podcast on Whitehouse.gov. Here a video of the Authority Domains corporate retreat!

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