Tag Archives: Darth Vader

3 Musings: Social Analytics, #starwarsday & Twitter, Swine Flu & Social Media.

techrigy-demo-graphics-analyticsSocial Analytics: I am amazed at how many companies are engaging in Social Media without true business objectives, nor a list of benchmarks to show real ROI. I use Social Analytics to create benchmarks and continue to show real ROI over time. This is a no brainer for any business. I can hook you up with the Techrigy product, just email me: derek@authoritydomains.com.

Personal Branding & Twitter: This blog about the importance of personal branding reminded me to share an important Twitter best practice:

An organization should have one Corporate Twitter account. For example, a mythological company that sells lightsabers called Lightsabers R Us joins twitter. They have one corporate address (with a username: lightsabersrus) to announce press releases and happenings around the organization. Then the rest of the workers havedarth-vader their real name as their user name, with the lightsabersrus.com web address in their BIO URL for a “link juice” purposes. Then each worker will tweet about their job at the company with 60% of the posted devoted to their daily jobs and things they are working on. The other 40% are personal posts, making them human. The end result is organic and serendipitous business opportunities and ultimately new Lightsaber sales. In the real world I have guided clients to using Twitter this way and have continued to have success with this plan. It does however take commitment and resources-at least 10 business folks tweeting with the pertinent keywords daily.

Thanks to all the Twitter folks who partook in #starwarsday for the inspiration around this fictional business reference.

Swine Flu: I believe Social Media was just as much at fault of pushing all the fear b00526_h1n1_flu_smlsurrounding swine flu as it was at debunking the legitimacy of it! It proves that the social end of business and entertainment is a powerful tool that takes planning to use it correctly. If used in correctly it can be as detrimental as it is helpful! Social Media is truly viral!


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