I was sprawled out on the couch chatting with @Alexa about Colin Browning’s blog “Barack, Inc: Let’s Go Change the World” when I saw the following post pop up on Twitter from Chris Brogan.
What is the connection? Obama is now the most powerful man in the world while Mr. Brogan is your friendly neighborhood social networking guru. But the connection is simple-both men are master motivators. They reward great contributions through recognition, acknowledgement and a boost to the ego. It is psychology 101- rewarding acceptable behavior will stimulate similar behaviors in the future.
The fundamental success of both business and entertainment social networking projects revolve around the leaders of the projects ability to stoke the egos of its members to contribute and stay engaged. Forget hammering the value proposition of the community home (that falls in line with brand recognition-a post for another day), once they are involved- how does one keep the members engaged and empowered? It starts with empowerment and recognition. All great leaders are able to rally, empower and motivate. Both Obama and Chris Brogan are successful in the same way.
If you are starting down a social networking path or having limited success with your existing project, start thinking about a Recognition Rewards program. I will have future posts about how those rewards programs can motivate and empower the egos of your constituents. Before you know it, you might be as motivational as the fine chaps I referenced in this post and acheiving the business objectives you set out to conquer.