Tag Archives: Chris Brogan

20 Great Social Media Professionals On Twitter via TweepleML

http://tweepml.org/20-Great-Social-Media-Professionals-On-Twitter/

I posted this list of very intelligent Social Media folks awhile ago and will be adding to it in 2010. You can bulk follow these smart chaps and ladies through TweepleML.

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Chris Brogan & Success-Benchmarks, Business Objectives & Balance!

I woke up this morning to this post from Chris Brogan and the accompanied video:


I found myself responding to Chris with “Chris, I think success is finding balance in life between professional success and family time. Just saying…” Success to me is finding balance between professional success and being a good son, significant other, friend, sibling and when I get married- a great husband and father. From there I looked at some official Chris Brogan stats:

  1. Blog Ranked 11,725 in the world of Alexa.com
  2. 4,865 friends on Facebook
  3. 103,325 followers on Twitter

When I look at those numbers I think “critical mass”. Chris has in fact reached critical mass! Any brand that builds and maintains a following such as above is sure to have success. Yes, getting up at 5AM is necessary, but at what cost? Your family, your passions, your time on this earth? It is one thing to work hard (I work many 12 hour days), but I also feel like I do well by the people I care most about- including myself. Which leads me to why I wrote what I wrote to Chris. Success is balance. Not only in life, but also your profession. We live in a complex world where technology is invading our humanity if we let it. It is up to us to focus on the bottom line which is making a living with Social Media being the enabler.

These observations got me thinking about the obvious need to having a brand strategy. Burnout can happen if you don’t set:

  1. Project  benchmarks (what do when you have critical mass)
  2. Map every action to qualified business objectives
  3. And once you have critical mass- focus only on your bottom line which is new recognized revenue and reaching attainable business goals

From where I sit, Chris has reached critical mass and should only be spending time where his valuable time is paid for. And maybe that is the case, maybe he is getting up after 3 hours of sleep and the next 18 hours he is getting paid for. Who knows, but the valuable lesson is Social Media takes time, commitment, resources, unique content, a plan (realistic benchmarks and business objectives), execution and inevitably the need to find qualitative business value – or recognized revenue or business opportunities. If you and your organization execute on all of those items, I suspect you will be able to find the balance I alluded to already. If you don’t, your life can be lost upon you and you spend much too much time working when you should be enjoying being young and capable. Trust me, I have worked late and on weekends, more then I would like to admit. I have yet to find the balance either, but I at least can recognize that my success benchmark is balance. A novel goal for any business or professional working with the social business realm!

Do yourself the favor and spend some time with the people closest to you today. As for Chris, best wishes buddy- hopefully we can plan out that Trust Agents book signing at the Andover Bookstore. I know how you love your indie bookstores! Be well and safe travels.

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Authority Domains- The Who, What, How & Why!

ad-high-logo1I would like to apologize in advance for my inexcusable tardiness! The last few weeks have been a whirlwind between flying out to California and back twice in 12 days. Then the settling on a new gig! Ok! No excuses! Here I am and I promise moving forward I will be a good doobie and blog at least 3 times a week. I however cannot commit to being as insane as Aaron Strout and Chris Brogan. But a three a week benchmark is doable.

So how did I end up at Authority Domains? Well let me start with how I got here. The following are the items I feel are most valuable at finding a job in the new world:

  1. Twitter– Simply put – reach out to the folks you respect and value. Chances are your instincts are never wrong and having feelings of respect and trust are usually backed by integrity. Reach out and don’t hesitate to ask for guidance or feedback. Also, http://www.search.twitter.com is your friend-use it till it breaks!
  2. Say hello often– Saying hello to past business partners, friends and targeting companies you would like to be employed by on LinkedIn works well. As Mark Wallace told me, opening with my LinkedIn recommendations in PDF form is a better alternative to the traditional cover letter. He was right! It is non-traditional and that is the point. It sets you apart from the others that play the job finding charade like it is 1998.
  3. RSS Feeds– I subscribed to the RSS feeds of blogs that have jobs posted on them. Although this is not how I settled on my new gig, it always kicked my day off with activity and loaded my mind with possibilities. I met some fine folks this way.
  4. BLOG– I should have been blogging more when I was at Mzinga. I will never, not blog, again! Sharing what you know, and doing it passionately is better than a resume.
  5. Don’t ever close a door – Even if one company does not have an opportunity at a given moment, be transparent with them about what you would like to do with them and what you are looking for in your next gig. That is how I ended up with Authority Domains. The CEO of a Nattergalen referred me to AJ Ghergich (@authoritydomain) and the rest is history. I was clear with them what I was looking to do and low and behold- a referral that fit!

These are just a few items that worked. Hit me up if you would like to bounce ideas off me and I can share some other tips.

Why Authority Domains?

When I was working with clients at Mzinga I would get asked incessantly “what about SEO?” Soon to be followed by; “can you help me with link building?” Authority Domains fills a SEO and Link Building need for small to mid-level business. So tying together Social Media Consulting in with the before mentioned solutions made too much sense to me. AJ agreed!

But what about the Enterprise level customer? They too need to navigate the Social Media waters. We both agreed that we would package together a cost effective solution for them as well. This solution will take into account the selection process of choosing a enterprise vendor. We also decided to keep the SEO, Link Building and Consulting offerings separate- but will be able to work with any company to fill their need with an a la carte menu. Once again, it just makes sense!

Authority Domains has a virtual office. As the economy continues to spiral (the DOW went below 7K yesterday) Authority Domains is in a position to keep the cost of their solutions low because their operating costs are not abhorrent. Sleek in today’s economy is smart!

I once had a co worker reprimand me for not thinking big when it came to what kind of customers we wanted to sell too. My response was “large or small, every customer matters!” Maybe it is my Vermont upbringing or maybe I am naïve! But doing right by ad-corp-retreateveryone, including small customers seems like the right thing to do. I don’t think that is naïve! In the end your customer are spending money with you for a reason- so you best do right by them. So one of my goals was to work for an organization that would treat Grandma’s Jam the same way they would treat say-Walmart! Once again AJ and I were nodding in furious agreement. I was sold! I quickly realized that integrity meant a great deal more to me then I thought.

I cannot tell you how excited I am to be in the position I am in. The business space is still very much in its infant stages when it comes to Social Media and Authority Domains is in a prime position to assist any business with Social ambitions. Filling a Social Media need at a minimal cost just makes sense! Especially today!

I look forward to working with all of you. Stay tuned for the completed Authority Domains Social Media Consulting packages as well as my first podcast on Whitehouse.gov. Here a video of the Authority Domains corporate retreat!


Shout-Outs From My Social Media Walkabout…

walkaboutI forget who-but somebody told me to have fun while looking for a job! After being on a Social Media walkabout for three weeks, I have come to the conclusion that there are some interesting folks that I have had the opportunity to chat with. Not only are they solid business people, but they are even better human beings. Maybe it is Social Media? Maybe it is a poor economy? Whatever the case is-people are inclined to share their business and talk shop openly. Because of that, I decided to share with you some of those fine folks and introduce their companies if you are not yet familiar:

Nattergalen– Have a gander at what they do. All I will say is they provide white label community management solutions for companies you would never suspect. The fact you don’t have a clue who Nattergalen is says to me they are better than good at what they do. Drop Scott a line and tell him I sent you: scott.hammond@nattergalen.com Please follow: @scotty_nola

Awareness– I have enjoyed interactions with their team. Not only that, the transparency around the relationship between them and Sony has been refreshing. You get the sense this is a true business partnership-with an eye on success. Please follow: @dkrcarter, @khoy, @rhopper and watch this:

Techrigy– Monitor your brands reputation-real time! You can even get a free account to try it out. Having hands on experience with the product in the past, I can say the product tells a great story. I have little doubt that solutions like this will become standard practice to recognize ROI with all Social Media projects. Please follow: @cbensen, @jimmyrey, @aaronnewman

Radian6-Radian6 is another analytics monitor for Social Media. My colleague and friend, Colin Browning was beating the war drum about these guys when we worked together. After researching them they have all the bells and whistles. Again- another company with a bright future once companies realize they need to show ROI around their Social Media projects. Please follow: @davidalston, @ambercadabra

Crowdvine– My blog around Best Practices and Conferences led to some interesting behind the scenes conversations. One of those conversations was with CEO-Tony Stubblebine. If you or your company conduct live events the demo Tony puts forth is compelling. The solution is perfect for mid-level to small business, in that it won’t annihilate the budget. If you request ace time with Tony, tell him I sent you. Please follow: @tonystubblebine

Eventvue– The company is another Social Media solution for the dilapidated Conference industry. I haven’t been able to do a demo yet, but they are professional, passionate and provide a solution you would expect. I am not clear on pricing, and find the website to be rather vague. But the 3 minute screencast showed me enough to feel as though it could be a viable solution. More research forthcoming! Please follow: @joshfraz

Ripple6– The company is another player in the Enterprise SaaS Social Media space. The two things that stood out to me was the solid recommendation that Jeremiah Owyang tweeted to me. The second is Gannet purchased them with an eye on growing out their business. This is a SaaS company that bears keeping an eye on in 2009. For more information, please email George Moser at george@ripple6.com Also, please watch:

I would also like to acknowledge the following people on Twitter for being engaging, interactive and social in every sense of the word: @cselland, @alexa, @scott_carter, & @shannonpaul.

Lastly, if you are in NY or Chicago and love sales – Communispace is hiring! Email Steven at: skosakow@communispace.com. Once again-be sure to tell him Derek sent you. 😉 Now, please excuse me while I grab my backpack and get back to exploring! Happy trails….


The Common Denominator Between Barack Obama & Chris Brogan

I was sprawled out on the couch chatting with @Alexa about Colin Browning’s blog “Barack, Inc: Let’s Go Change the World” when I saw the following post pop up on Twitter from Chris Brogan.

chris21

Chris’s kudos to @northernchick immediately made me think back to Barack Obama’s victory speech in November when the name David Plouffe was met with a roar of approval.

What is the connection? Obama is now the most powerful man in the world while Mr. Brogan is your friendly neighborhood social networking guru. But the connection is simple-both men are master motivators. They reward great contributions through recognition, acknowledgement and a boost to the ego. It is psychology 101- rewarding acceptable behavior will stimulate similar behaviors in the future.

The fundamental success of both business and entertainment social networking projects revolve around the leaders of the projects ability to stoke the egos of its members to contribute and stay engaged. Forget hammering the value proposition of the community home (that falls in line with brand recognition-a post for another day), once they are involved- how does one keep the members engaged and empowered? It starts with empowerment and recognition. All great leaders are able to rally, empower and motivate. Both Obama and Chris Brogan are successful in the same way.

If you are starting down a social networking path or having limited success with your existing project, start thinking about a Recognition Rewards program. I will have future posts about how those rewards programs can motivate and empower the egos of your constituents. Before you know it, you might be as motivational as the fine chaps I referenced in this post and acheiving the business objectives you set out to conquer.


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