Tag Archives: Case Study

How Colleges Are Using Social Media To Recruit

Another great infographic. This one does a great job of being a case study of Social Media success for Universities.

Surviving the College Dining Hall
Via: Online Universities Blog

Did The Use Of Social Media By Islanders Fans Sway The Tavares Pick?

new_york_islandersFirst off congrats to the Islanders fans for getting the best player in the draft. As a long time Islander fan, I can say with certainty that this has been a long time coming. I don’t remember what it is like to enjoy playoff hockey! So maybe in the future John Tavares and company can remind me.

Second, watching from Boston I couldn’t help but notice how Islander fans were pretty adamant about who they wanted the Islanders to take with the first pick. Most of the reports I was reading online said that the Islanders front office was leaning towards Matt Duchesne. Even this morning reports were coming out that the Islander really wanted Duchesne. So what happened?

Take a look at this post from Chris Botta of NYIPoint Blank. He asked the question “Will You Really Be Done With This Team?” – if they don’t pick Tavares. The result? 478 passionate responses with a vast majority saying “no Tavares, no more!” In the days leading up to the draft I noticed Twitter posts, Facebook comments from complete strangers who are also fellow Islander fans pleading with Islander GM to pick Tavares. 10,000 fans showed up at the Nassau Coliseum with one message, draft Tavares. The message became  viral and social media channels played a huge part in it.

Today the islanders are applauded by fans and media alike for their selection. The incredible pressure and buzz that the fan base created using Social Media had made it virtually impossible for them to not make the selection. If they had chosen Duchesne-those very same channels would have gone silent and been filled with negative sentiment about the organization.

When you give your customers (the fans), what they want, when they want it – you win their business over and over again! Proven fact!  The Islanders front office will have a record day for season ticket sales today. They might even get the back page of the NY Post– something they haven’t sniffed in years. The Islanders are a case study on the use of Social Media from both the customer end as well as the organization listening to its constituent sentiment.

Case Study: How Testimonials Drove Sales Up 60-75%

gwpsharkI wanted to share this bit of information before the weekend. For those of you debating the merits of adding Testimonials to your business website, please think about this:

  • Recommendations from family and friends trump all other consumer touch points when it comes to influencing purchases, according to ZenithOptimedia. (AdAge, April, 2008)

  • There were nearly 116 million US user-generated content consumers in 2008, along with 82.5 million content creators. Both numbers are set to climb significantly by 2013 (eMarketer, February 2009)

  • Seven in 10 (69%) consumers who read reviews share them with friends, family or colleagues, thus amplifying their impact. (Deloitte & Touche, September 2008)

GreatWhiteParts is a small start up that is focusing on providing a parts and accessories service for boating enthusiasts. With the economy down in the dumps, disposable income is thin, so the creation of this service is critical for boaters to be able to extend their buck a bit further.

This past week I had them open up the ability for users to add testimonials. Unprompted, buyers gave glowing feedback of the Great White Parts fledgling service – with many talking about how the website  has been great find in a rough financial environment:

“These guys are fantastic. I called them up looking for a bunch of parts I couldn’t find, and they got them to me for a great price! Thanks, guys!”
-Les Linder

“The prices in Rhode Island are through the roof. I will admit that getting prepared for fishing season this year was going to be costly. I had put off a number of repairs. But I bought alot of stuff here and saved hundreds of dollars that would’ve cost me alot more if I bought em here in Rhode Island. I will tell my friends about this site. Wicked cool!
-Bruce Brownelle

The Results:

  1. Last week Great White Parts received 11 sales.
  2. This week they had 27 sales -with 16 of them since April 22nd  when their Testimonials rolled in.
  3. That is a 70% increase in sales with a majority of the sales coming after the testimonials were received.

This is a very small sample (one week). But the data was too profound to be circumstance. I will be posted updates in the comments as time passes and see if these numbers stay at 60% or get up into the 75% range. Also,  if you are a B2C site, this is a no-brainer! Get those testimonials up! If you are a boater- looks like this is your lucky day!

I will be blogging next week about time management &  Social Media in the business world. Have a great weekend everyone!

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