Tag Archives: Best Practices

LinkedIn – How to Change Group Settings To Daily Digest Emails

Over the past couple of weeks I have had a couple people mentioned it is hard to delete emails with notifications from LinkedIn Groups as they come. I agree- completely! With that in mind, did you know you can have each LinkedIn Group send you a daily email with a digest of that groups posts? Here is how.

  1. Login to LinkedIn
  2. Click On Settings
  3. Click on Receiving Messages under Email Notifications
  4. Look at the highlighted Yellow section below and click the buttons to receive Daily Digest Email associated to the group to the left

LinkedIn Group Settings
There! No more unwieldy email notifications cluttering your In Box! I hope this helps!

Blogging Transparently- A Lesson From The Weekend!

Over the weekend I was invited by a fellow LinkedIn Group member to join the conversation on her blog. I get a number of these requests, but the content of the blog revolved around Baby Boomers and is relevant to retention management.  Not to mention, the way she asked me to join the conversation was passionate, well thought out and did a great job of drawing me in. I thought this would be a stellar opportunity to document how to blog successfully in the business world.

The blog she posted was politically sparked and had a great deal to say. Most of it being her opinion backed on some fact. The comments that followed seemed to stay within the friendly confines of her political outlook, so I decided to post my two cents. I disagreed with some of the blog as well as the comments- but it was a very good conversation. Not being a Baby Boomer I felt like I was a bit disqualified to comment, but because she asked I threw my comment into the ring.

My response was four paragraphs of my experiences and opinions based on my 12 years in the work force. What followed saddened me!

The blogger followed up my comment with a email diatribe of how she was not going to allow my comment to be posted and went into how I was dead wrong with my opinion. Also my stance on her political view was also simply put- wrong!

I spent yesterday processing what she wrote. I was so impressed with how she drew me into her blog. Yet- because I didn’t match her opinion and political view I was banned? Instead of allowing my comment and posting her opinion back she simply stifled the conversation? I am not going to live in a world of absolutes and say what she did was wrong. But it certainly did not spark a positive response from me.

When blogging you want to be as transparent as possible! Unless the blog comment is spam, or has defaming qualities- there is no need to moderate blog comments. In my time as a community manager and running numerous blogs for Fortune 500’s, I have never once edited or deleted a comment or user blog- even if I whole heartedly disagreed with the message. The reason being is it creates the exact feelings I was feeling yesterday. Under appreciated! Annoyed that I wasted my time! Not to mention, I will never go to this person’s blog again to comment, nor will she receive any form of link back from my blog.  No Tweets! I am not doing this to be vindictive, but the fact of the matter is that Social Media is supposed to be empowering. Not stifling! If you empower interactions you will see business value! I see it every day with my clients. Empowering will help you build better relationships! Empowering will build affinity with your peers, customers and partners. Being transparent and respectfully disagreeing is far more productive than simply ending the conversation in a direct message. Spark the debate and let others with different opinions be heard. This will build mutual respect and stronger bonds that will help you and your business down the road. Agreeing to disagree in the new business world is even more valuable then agreeing.

To the blogger: A+ on marketing to your group! Kudos! Being a transparent blogger that allows free flowing opinions and interactions= Fail!

My hope is this post will help both companies and individuals alike think about Social Media in a more transparent way. Corporate policy on Social Media to me inhibits critical 2 way conversations. The blog experience from this weekend only proves that “policy” or imposing restrictions ends the conversation before it even starts. What is more important is how you spark those conversations and react to negative sentiment or disagreeing points of view. Don’t shut it down, put the resources in place to react and inspire- even if it doesn’t jive with your opinion.

Here is a little graphic I put together that sums up the post.

social media transparency

Jeremiah Owyang Taught Us Many Lessons…Sadly!

oopsPlease read Jeremiah’s recent blog post:

Expect Changes at Mzinga

Mzinga is one of the companies that I closely watch, in fact, they were in my recent Wave, which was started last summer, and performed well.

I’ve been hearing from multiple sources in a variety of folks that Mzinga is undergoing some changes. With the recent layoffs a few months ago, to apparently voluntary leave of the CMO this week, there are a lot of questions I have to ask.

Today alone, I’ve received over four direct messages or emails from individuals suggesting there is some difficulties. I’m being vague on purpose, as I’m not going to start rumors and I’m not going to speculate without first talking to the company.

Mzinga responded to my queries in public on Twitter, and we’re planning on speaking next Monday, one week from now. It’s interesting to note, that if I don’t hear from the company themselves, others will tell me, resulting in my asking questions in public.

Why this post? It’s my obligation to have my clients best interest in mind, and this is the fastest way for me to reach them, by using the tools where we’re already connected.

I strongly recommend that any Mzinga clients or prospects stall any additional movement till they brief me next Monday.

I promise to be fair and balanced in my coverage towards Mzinga –yet with the interest of buyers and brands foremost.

The following is my response on his blog:

  1. Derek Showerman March 17th, 2009 5:53 am

    Jeremiah, I respect your work and find pretty much every Twitter post to be insightful and incredibly valuable. But to me, this post shows that you need to be humbled. When you are talking about “rumored” changes, you need to leave it at that. There are people’s jobs on the line. People with children! People with dreams! People that are passionate about their job.
    The beauty of Social Media is it allows people to be human-and to err is human. So I will throw you a mulligan for this one. However, Social Media also self regulates-I would be remiss if I didn’t call you out. Telling companies to stop buying from Mzinga is not your job. Your job is to analyze, not be passing judgement on who companies should be doing business with based on “rumors”.

So what are the lessons learned?
  1. Journalism 101 tells you to never report based on rumors.
  2. Be objective and dont pass judgement!
  3. Verify! verify! verify!
  4. Listen to your inner-self! With success comes responsibility. Many years of hard work can be hurt if you don’t continue to think before you act. If something doesn’t feel right while you are writing it, then chances are you should not publish it.

In the end, Jeremiah will be fine! He is smart guy, a great person in fact, who had an error in judgement! We all have moments in life where we are humbled. Throw Jeremiah a mulligan on this one and don’t judge him. Let’s hope his rumors are not true!

Making Conferences More Social- Part 1

 Apple’s recent announcement that it is leaving MacWorld (after this year’s event) sent shock-waves through the conference industry. Having worked in the conference world from 1999 to 2006 and having associates still residing in the industry, it got me thinking about how conference companies can choose to either evolve & innovate or become irrelevant.

There will always be a place for face to face interactions. After all, we are social beings! But as the economy goes in the tank and alternative forms of communication become the norm, conference companies are on the verge of joining the endangered species list. What about the popularity of Tweetups? Everyday my administrative assistant, Digsby– lets me know about Tweetups all over the country. With that realization and my past successes setting up social communities around conferences, I decided to post a series of blogs on the topic.

The following is part 1 outlining how conference creators can utilize social networking to not only stay relevant, but be the leaders of much needed change.

Pre-Event Best Practices

  • Create a destination community attached to the conference website-same branding. This requires an investment in a vendor provider. The free services just cannot offer the security your constituents demand and should expect.
  • Select a vendor that has an idea share tool.
    1. Empower the attendee and speaker base to create session ideas for the upcoming event.
    2. Be flexible with the tracking to accommodate popular session ideas.
  • Create a Community Manager position that is exclusive to being the leader of the online event experience-not the face to face experience. I cannot stress enough, this does not come as an add-on from the existing resource pool.
  • Seed message board threads with questions attached to event threads. Meaning each session should have its own message board thread.
  • Encourage the speakers to be proactive within the community by asking questions. Make it clear what the benefit is for them; deeper conversations onsite with the introductions already out of the way.
  • Use the member profile as a way to ask (optional) business intelligent questions to enhance the user experience.
  • Open channels of communication. Create groups on Facebook, LinkedIn, MeetUp and yes…Tweetups.
  • Engage the vendors to open their marketing channels in return for additional exposure on the community.
    1. Conference companies can sell sponsorship for Ideashare for example, or trade out the real estate for exposure.
  • Create a Content schedule
  • Create a Recognition Rewards program for 3 groups:
    1. Attendees
    2. Speakers
    3. Vendors

These are the first steps of transforming the conference experience from a three day event (on average) to a 365 day experience. It will also help in acquiring brand loyalty, market intelligence, innovation and alignment with recent social networking trends.

In Part 2, I will talk about transforming the face to face experience to not only include your social networking community-but make it the centerpiece of the conference value proposition. I always welcome comments with additional ideas to include in a summary at a later date.

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