Another great infographic. This one does a great job of being a case study of Social Media success for Universities.
Category Archives: Thought Leadership
I came across this graphic. If your organization is not using mobile, or considering using mobile, look at this Infographic on projected data usage via mobile in the coming years. Wouldn’t your company want a cut of those stacks? Can your company afford to not try? I feel like this document is game, set, match for those organizations on the fence about mobile. It is a no brainer!
Cloudforce 2011 Cliffnotes
- Create standards for protecting your customer within the cloud.
- Ask if it is a private cloud – “cloud is not cloud if it is not public”. Beware of the false cloud- private clouds are not real
- Today there are more people using social networking then email. 760 million email users. 1 billion social users.
- Facebook is shrinking the Internet- 22% of the Internet usage is Facebook according to Nielsen/McKinnsey
- 3 steps to being a social enterprise:
1. Connect and engage to social networks
2. Create a private social network
3. Make all your apps and solutions mobile
- GNC is creating products to the voice of the customer. Assigning dollar value to every brand innovation to qualify the investment.
Marc Benioff’s Keynote – 3 Steps To Become A ‘Social Enterprise”
Access the latest white papers, datasheets, ROI studies, training information, and more.
- Chatter (Datasheet)
- Service Cloud (Datasheet)
- Sales Cloud (Datasheet)
- Force.com: Build and Run Business Apps and Web Sites 5 Times Faster at Half the Cost (Datasheet)
- Selecting the Right Salesforce CRM Edition (Datasheet)
- Salesforce CRM Mobile (Datasheet)
- Jigsaw for Salesforce (Datasheet)
- Beagle Research: Moving Your On-Premise Contact Center to the Cloud (White paper)
- IDC Force.com ROI Study Final (White paper)
- Top 5 Reasons why CIOs are Adopting Cloud Computing in 2010 (White Paper)
CASE STUDIES AND SNAPSHOTS
- Harris Interactive (Case Study)
- Sunquest (Snapshot)
- SunTrust Banks (Case Study)
- Allianz (Case Study)
- Plantronics (Snapshot)
- Comcast-Spectacor (Snapshot)
- Perceptive SW (snapshot)
- Salesforce.com Customer Relationship Survey Results (April ’10)
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Leave a comment | tags: cloud computing, cloudforce 2011 boston, marc benioff, social enterprise | posted in Best Practices, Case Study, Random Schmoozing, Social Networking Technology, Thought Leadership
I have been peppered with requests to join Scoville over the last week. So I did. I was met with the following process:
1) Scoville Messaging
Welcome to Scoville #beta,
Our mission is to help our users discover at least one great new place every week. We’ll make it extremely simple for you to share the places you really love, the places you believe the community should know about.
We’re now opening our private beta to Foursquare users, so if you’re passionate about your city and want to share awesomeness around you, join the beta now!
2) Scoville – Adding some buds!
After reading about who they are, I signed in with Foursquare, added my friends already on Scoville from Foursquare. Then invited the others who had not signed up yet. Then I did the same with Facebook and Twitter. Nothing earth shatter and new yet!
#TopTuesday is the main way Scoville engages its members and pulls in new ones. Each week members pick a favorite location to be their #toptuesday pick, and the each Tuesday Scoville (once you have granted Twitter access) sends out a tweet about your #toptuesday pick, and invites other folks to join Scoville. Any tips you’ve left are included so your friends can see what you recommended to them. Essentially you are making recommendations to followers (no different then Foursquare) while driving a Trending Topic (#toptuesday) on Twitter (which only really helps Scoville).
4) Twitter Post Prompting
You are prompted to tweet borderline offensive things to get noticed about joining Scoville. Would you tweet this? “Had some dodgy Indian food, now stuck in the bathroom. Next time I go Scoville” You are asked to tweet this so Scoville can degrade your personal brand while pushing their own cause?
6) Scoville – Unlock Your City?
You can’t unlock your city until 1000 Scoville users are signed up for Scoville at that location. Why may I ask?
Is there an opportunity for business here? Yes, so there it is. It was smart of Scoville to use Foursquare, Twitter and Facebook’s API to login. However, other then doing something on every Tuesday in Scoville for your business, what is the value? Brands should be jumping into relevant #hashtags everyday anyway. In the end, does Scoville do anything that Foursquare really doesn’t? I am concerned it doesn’t have enough differentiation from what already exists to go gaga over. I want to like Scoville, cause some serious thought was put into the user experience. But sadly, it just doesn’t differ enough for me to invest more time in it. I will stick to foursquare! Sorry big S. But kudos for the hook….
Please feel free to disagree with me and show me the light. I am happy to be proved wrong.
If you are new to Social Media, or concerned about SEO and don’t know where to post content to drive your SEO efforts, then this graph will be your best bud. Thanks to @rebeccaslosberg and @janetaronica for passing along. Great graph for Social Media newbies.
Click the image to enlarge & download
So lets be honest, Charlie Sheen is creating quite a fuss. His name is everywhere, so what did one mid-level band do? They went viral and recorded “Wild Thing” while in the studio recording their next record. All the while they have pimped out the “Charlie Sheen ” name so they can come up in Google searches and Google alerts for……..who else…..”Charlie Sheen”. Very viral of Chimaira dont you think? Check it out….
You know whats cool? In Chimaira’s first DVD, my website was proudly worn by the drummer during the show. How cool am I? lol
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Contact MeDerek Showerman
Principal Consultant at Radian 6
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