Category Archives: Thought Leadership

How Colleges Are Using Social Media To Recruit

Another great infographic. This one does a great job of being a case study of Social Media success for Universities.

Surviving the College Dining Hall
Via: Online Universities Blog


Infographic on Mobile Usage in 4 Years

I came across this graphic. If your organization is not using mobile, or considering using mobile, look at this Infographic on projected data usage via mobile in the coming years. Wouldn’t your company want a cut of those stacks? Can your company afford to not try? I feel like this document is game, set, match for those organizations on the fence about mobile. It is a no brainer!

mobile usage forecast


Cliffnotes from Cloudforce Boston 2011


Last week I had the opportunity to attend Cloudforce 2011 in Boston. Below you will find some of the main notes I took from the event, and some keynote video. I hope you find it valuable.

Cloudforce 2011 Cliffnotes

  1. Create standards for protecting your customer within the cloud.
  2. Ask if it is a private cloud – “cloud is not cloud if it is not public”. Beware of the false cloud- private clouds are not real
  3. Today there are more people using social networking then email. 760 million email users. 1 billion social users.
  4. Facebook is shrinking the Internet- 22% of the Internet usage is Facebook according to Nielsen/McKinnsey
  5. 3 steps to being a social enterprise:
    1. Connect and engage to social networks

    2. Create a  private social network
    3. Make all your apps and solutions mobile
  6. GNC is creating products to the voice of the customer. Assigning dollar value to every brand innovation to qualify the investment.

Marc Benioff’s Keynote – 3 Steps To Become A ‘Social Enterprise”

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Scoville vs Foursquare. What Are The Differences?

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I have been peppered with requests to join Scoville over the last week. So I did. I was met with the following process:

1) Scoville Messaging

Welcome to Scoville #beta,

Our mission is to help our users discover at least one great new place every week. We’ll make it extremely simple for you to share the places you really love, the places you believe the community should know about.

We’re now opening our private beta to Foursquare users, so if you’re passionate about your city and want to share awesomeness around you, join the beta now!

2) Scoville – Adding some buds!

After reading about who they are, I signed in with Foursquare, added my friends already on Scoville from Foursquare. Then invited the others who had not signed up yet. Then I did the same with Facebook and Twitter. Nothing earth shatter and new yet!

3) #TopTuesday

#TopTuesday is the main way Scoville  engages its members and pulls in new ones. Each week members pick a favorite location to be their #toptuesday pick, and the each Tuesday Scoville (once you have granted Twitter access) sends out a tweet about your #toptuesday pick, and invites other folks to join Scoville. Any tips you’ve left are included so your friends can see what you recommended to them. Essentially you are making recommendations to followers (no different then Foursquare) while driving a Trending Topic (#toptuesday) on Twitter (which only really helps Scoville).

4) Twitter Post Prompting

You are prompted to tweet borderline offensive things to get noticed about joining Scoville.  Would you tweet this? “Had some dodgy Indian food, now stuck in the bathroom. Next time I go Scoville” You are asked to tweet this so Scoville can degrade your personal brand while pushing their own cause?

6) Scoville – Unlock Your City?

You can’t unlock your city until 1000 Scoville users are  signed up for Scoville at that location. Why may I ask?

Is there an opportunity for business here? Yes, so there it is. It was smart of Scoville to use Foursquare, Twitter and Facebook’s API to login.  However, other then doing something on every Tuesday in Scoville for your business, what is the value? Brands should be jumping into relevant #hashtags everyday anyway. In the end, does Scoville do anything that Foursquare really doesn’t? I am concerned it doesn’t have enough differentiation from what already exists to go gaga over. I want to like Scoville, cause some serious thought was put into the user experience. But sadly, it just doesn’t differ enough for me to invest more time in it. I will stick to foursquare! Sorry big S. But kudos for the hook….

Please feel free to disagree with me and show me the light. I am happy to be proved wrong.


CMO.com’s Guide To Social Media Landscape – Updated For 2011

If you are new to Social Media, or concerned about SEO and don’t know where to post content to drive your SEO efforts, then this graph will be your best bud. Thanks to @rebeccaslosberg and @janetaronica for passing along. Great graph for Social Media newbies.

Click the image to enlarge & download


Music Industry Uses Viral Marketing & SEO To Extend Brand Awareness

So lets be honest, Charlie Sheen is creating quite a fuss. His name is everywhere, so what did one mid-level band do? They went viral and recorded “Wild Thing” while in the studio recording their next record. All the while they have pimped out the “Charlie Sheen ” name so they can come up in Google searches and Google alerts for……..who else…..”Charlie Sheen”. Very viral of Chimaira dont you think? Check it out….

You know whats cool? In Chimaira’s first DVD, my website was proudly worn by the drummer during the show. How cool am I? lol


12 LinkedIn Group Tips to Engage, Manage & Empower


If you are new to LinkedIn Groups, but in business to make money. Here are ten idea’s to help you manage, engage and empower your LinkedIn Group members. This will ultimately result in brand extension and ultimately new business.

1)      Send a personal welcome message from the Group Manager with a personal invite. Add in some points of interest from the group and 1 call to action with special offer for being a Group Member. This can be a product discount, an invite to a private online event, opportunity to enter a contest, be a guest blogger.

2)      Send out one, non sales, email a month with a helpful tip or article that is not within your corporate website. No sales, all helpful! This will help the open and action rate. The other email each month can be more promotional. All in, 2 emails to the group a month, one helpful, one somewhat promotional but also extending value.

3)      Pick 3 Groups on LinkedIn to engage in and  invite members to join your group. In a perfect world your will be able to identify members of those groups that are not currently your customers, and invite them to the group to taste the value. Many times this depends on how advanced your CRM is.

4)      Empower members who comment and post to do more of it. Pay attention to what is happening and react accordingly.

5)      Ask questions once a month. These questions are exclusive to the LI Group and can be coupled with the helpful tip email.

6)      Contact non LI Group Members and ask them to join. So outwardly ask in your companies mailer for them to join and receive some additional offers and insights not available on your corporate web presence. The more numbers you pile up, the greater the desire to join from organic folks who find your group on LinkedIn.

7)      Poll them once a quarter.

8)      When Linked In rolls out new features, email them with an explanation on how to use the new features. Then roll in company offers and other pertinent brand events. It gives you another reason to reach out.

9)     Empower members to promote their business within the group. It will spill over into your corporate site and brands once they beta test it within the LinkedIn community.

10)   Include your LinkedIn Group link in all of your auto signatures in addition to other social profiles that might already be there.

11)  Pull in relevant RSS feeds.  Not to many, try to limit it to 3, and don’t share all of your unique content from your corporate site within the group. The LinkedIn Group should be an appetizer to your brands main course.

12) If you are a retail company, get on Groupon now and link it to your LinkedIn group. Smell what I am cooking?


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