Category Archives: Social Networking Technology

Infographic on Mobile Usage in 4 Years

I came across this graphic. If your organization is not using mobile, or considering using mobile, look at this Infographic on projected data usage via mobile in the coming years. Wouldn’t your company want a cut of those stacks? Can your company afford to not try? I feel like this document is game, set, match for those organizations on the fence about mobile. It is a no brainer!

mobile usage forecast


Cliffnotes from Cloudforce Boston 2011


Last week I had the opportunity to attend Cloudforce 2011 in Boston. Below you will find some of the main notes I took from the event, and some keynote video. I hope you find it valuable.

Cloudforce 2011 Cliffnotes

  1. Create standards for protecting your customer within the cloud.
  2. Ask if it is a private cloud – “cloud is not cloud if it is not public”. Beware of the false cloud- private clouds are not real
  3. Today there are more people using social networking then email. 760 million email users. 1 billion social users.
  4. Facebook is shrinking the Internet- 22% of the Internet usage is Facebook according to Nielsen/McKinnsey
  5. 3 steps to being a social enterprise:
    1. Connect and engage to social networks

    2. Create a  private social network
    3. Make all your apps and solutions mobile
  6. GNC is creating products to the voice of the customer. Assigning dollar value to every brand innovation to qualify the investment.

Marc Benioff’s Keynote – 3 Steps To Become A ‘Social Enterprise”

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Scoville vs Foursquare. What Are The Differences?

  vs

I have been peppered with requests to join Scoville over the last week. So I did. I was met with the following process:

1) Scoville Messaging

Welcome to Scoville #beta,

Our mission is to help our users discover at least one great new place every week. We’ll make it extremely simple for you to share the places you really love, the places you believe the community should know about.

We’re now opening our private beta to Foursquare users, so if you’re passionate about your city and want to share awesomeness around you, join the beta now!

2) Scoville – Adding some buds!

After reading about who they are, I signed in with Foursquare, added my friends already on Scoville from Foursquare. Then invited the others who had not signed up yet. Then I did the same with Facebook and Twitter. Nothing earth shatter and new yet!

3) #TopTuesday

#TopTuesday is the main way Scoville  engages its members and pulls in new ones. Each week members pick a favorite location to be their #toptuesday pick, and the each Tuesday Scoville (once you have granted Twitter access) sends out a tweet about your #toptuesday pick, and invites other folks to join Scoville. Any tips you’ve left are included so your friends can see what you recommended to them. Essentially you are making recommendations to followers (no different then Foursquare) while driving a Trending Topic (#toptuesday) on Twitter (which only really helps Scoville).

4) Twitter Post Prompting

You are prompted to tweet borderline offensive things to get noticed about joining Scoville.  Would you tweet this? “Had some dodgy Indian food, now stuck in the bathroom. Next time I go Scoville” You are asked to tweet this so Scoville can degrade your personal brand while pushing their own cause?

6) Scoville – Unlock Your City?

You can’t unlock your city until 1000 Scoville users are  signed up for Scoville at that location. Why may I ask?

Is there an opportunity for business here? Yes, so there it is. It was smart of Scoville to use Foursquare, Twitter and Facebook’s API to login.  However, other then doing something on every Tuesday in Scoville for your business, what is the value? Brands should be jumping into relevant #hashtags everyday anyway. In the end, does Scoville do anything that Foursquare really doesn’t? I am concerned it doesn’t have enough differentiation from what already exists to go gaga over. I want to like Scoville, cause some serious thought was put into the user experience. But sadly, it just doesn’t differ enough for me to invest more time in it. I will stick to foursquare! Sorry big S. But kudos for the hook….

Please feel free to disagree with me and show me the light. I am happy to be proved wrong.


Get The Cliffnotes of #SXSW

Feeling guilty about not attending South By Southwest (SXSW)? Dont! If you follow any event’s #hashtag you will receive the following:

  1. Cliff note quotes
  2. Slide decks via Slideshare
  3. Recordings, video and podcasts of the event sessions
  4. White papers and PDF’s
  5. Invaluable new Twitter and LinkedIn professionals to follow

Honestly, outside of the networking and vendor showcase, I rarely feel the need to attend any event, including SXSW. Would it be cool to attend SXSW? Yes and I probably will, but ultimately I dont feel like I am missing out. Look at my right RSS feed for SXSW…follow the giant green arrow! See it?

Follow that RSS and check it about 2 weeks after SXSW. Everything you could possibly want will be there to get you caught up. If I am wrong, let me have it.  😉 As for other events, I encourage you to try this with events you cant attend, but want to. Just be sure to keep an eye peeled for session #hastags. Most them will have sub hashes- so be aware of that.


12 LinkedIn Group Tips to Engage, Manage & Empower


If you are new to LinkedIn Groups, but in business to make money. Here are ten idea’s to help you manage, engage and empower your LinkedIn Group members. This will ultimately result in brand extension and ultimately new business.

1)      Send a personal welcome message from the Group Manager with a personal invite. Add in some points of interest from the group and 1 call to action with special offer for being a Group Member. This can be a product discount, an invite to a private online event, opportunity to enter a contest, be a guest blogger.

2)      Send out one, non sales, email a month with a helpful tip or article that is not within your corporate website. No sales, all helpful! This will help the open and action rate. The other email each month can be more promotional. All in, 2 emails to the group a month, one helpful, one somewhat promotional but also extending value.

3)      Pick 3 Groups on LinkedIn to engage in and  invite members to join your group. In a perfect world your will be able to identify members of those groups that are not currently your customers, and invite them to the group to taste the value. Many times this depends on how advanced your CRM is.

4)      Empower members who comment and post to do more of it. Pay attention to what is happening and react accordingly.

5)      Ask questions once a month. These questions are exclusive to the LI Group and can be coupled with the helpful tip email.

6)      Contact non LI Group Members and ask them to join. So outwardly ask in your companies mailer for them to join and receive some additional offers and insights not available on your corporate web presence. The more numbers you pile up, the greater the desire to join from organic folks who find your group on LinkedIn.

7)      Poll them once a quarter.

8)      When Linked In rolls out new features, email them with an explanation on how to use the new features. Then roll in company offers and other pertinent brand events. It gives you another reason to reach out.

9)     Empower members to promote their business within the group. It will spill over into your corporate site and brands once they beta test it within the LinkedIn community.

10)   Include your LinkedIn Group link in all of your auto signatures in addition to other social profiles that might already be there.

11)  Pull in relevant RSS feeds.  Not to many, try to limit it to 3, and don’t share all of your unique content from your corporate site within the group. The LinkedIn Group should be an appetizer to your brands main course.

12) If you are a retail company, get on Groupon now and link it to your LinkedIn group. Smell what I am cooking?


4 Innovative Businesses You Should Know About In 2011

I had every intention of finishing this post prior to the Holidays. BUT- like most good intentions sometimes they go awry! With that said, I am finally fulfilling my commitment to speak up about four businesses I am quite fond of and the reasons why. So without further adieu –

Performant is a  traditional agency that offers traditional agency services. But there is a catch!  You hire them and  pay for performance marketing. They align their interest with their clients, creating a long lasting and fruitful relationship. When an agency is paid based on the results of the client, the synergy becomes undeniable. Companies dealing with agencies has historically been a gamble…….not so anymore!

Contact Anders Ekman to learn more: info@performantww.com

@JanetAronica very eloquently wrote this about One Forty. Oneforty is an online community for people who want to review, discover and share social media tools. It’s the internets most complete and categorized listing of Twitter applications, featuring real user reviews for the tools. oneforty has an online forum, Answers where users can participate in any social media-related discussions. One of the most compelling and popular features is Toolkits, which are Twitter app lists made by community members showing collections of Twitter tools that they use.  Toolkits are not only a clever way to bookmark your own apps, but it’s a helpful way to “see how others are doing it.”

Founded by Twitter for Dummies co-author Laura Fitton – @Pistachio – oneforty’s Twitter account is a huge focus of their community-building efforts and a well-known resource for answers to incoming Twitter app questions. If you use social media for your job in any aspect, both the directory and community aspects of what oneforty offers make this exceedingly valuable. Bookmark it.

As of this past October, studies indicate that Video usage on the web had doubled in 5 months. With that knowledge in hand, think about video in relation to your business. Now know about VisibleGains, the company that allows you to embed questions and qualify leads via video. Simply put, it is the perfect unification of video with your marketing efforts to drive leads, sales and pull business intelligence.

Additionally, the solution has its own analytics that can be data scrapped and inserted into your existing analytics dashboard. Not to mention, it functions seamlessly with 95% of marketing systems of today. If it doesn’t, you may want to consider a new system. Contact them today.

social media marketing

I was allowed to get the inside scoop on Yellow RobinWhite hat SEO marketing. SEO has really evolved over the past 3 years; unfortunately most companies are still practicing outdated techniques that won’t be very effective in 2011. Yellow Robin was created to focus exclusively on white hat SEO & leveraging social media content into back links. The goal? To make SEO more affordable, accessible & scalable for small to medium sized businesses. Businesses not leveraging content into back links in 2011 is simply missing out. Keep an eye on these guys and contact them at aj@yellowrobin.com

My next post will involve a case study of Social Media success within the music industry. As a hint, have a gander at this bands website built on Ning.com: http://apalehorsenameddeath.com/ Happy belated New Year everyone!


@danieltosh Is One Celebrity Using Twitter The Right Way & SEET

Ashton Kutcher Should Take A Clue From Tosh.O

Last year I wrote a post called One Question for Ashton Kutcher and said:

Twitter is not a high school popularity contest. I, like many of the legacy Twitter users, utilize Twitter to learn from my peers to better be able to do my job. I/we use it stay in touch with valued thought leaders in the business  industry in which we work. Ashton may have successfully beat CNN, but CNN’s value proposition is apparent. Their Twitter posts will keep me up to date on the news-real time! Ashton, what is your value proposition? Are you going to tell me who the latest person is you punk’d? If so, I will stop following you as quick as I followed you out of sheer curiosity. That curiosity is to see what you do with your million followers.

Needless to say, I have long since unfollowed @aplusk. Lets be honest- he uses Twitter exclusively to push his message. Yep, he is doing alot for Malaria- I get it. But he is also doing more boasting about how “cool” he is, and only mentioning his fellow celebs.

Enter Daniel Tosh. Now, before moving forward, here is a warning: @danieltosh is offensive. So don’t click on him if you are easily offended. But what he is, is hilarious and gasp- a celeb using Twitter the right way. He engages 24-7 with his fan base, and goes out of his way to answer virtually every tweet after his show. Want proof, see this purposely very long Tweet history- all to make the point:

daniel tosh on twitterMeanwhile, have a look at @aplusk‘s level of engagement- or lack therof. No comparison!

Here is the point. Share, engage, empower and thank“SEET”.  All the right ways to use Twitter whether it be for personal or business use. Daniel does that and Twitter is a staple of his show that ultimately lowers the cost of advertisement. Why? Because the engagement continues all week until the next episode on Comedy Central at 10:30PM EST. That engagement on Twitter keeps the viewers engaged, even when the show is not airing. The business intelligence spawns new ideas for the show. In the end, Tosh.O is a completely organic user generated television experience. Daniel is simply the moderator and facilitator. Brilliant when you think about it. One day businesses will engage their constituents in the same manner – maybe with a little less crass of course!

Thanks for reading, and let me know if I am remiss. Oh, and you are welcome for “that” part of the video embedded on the link above! If you watched it, you know what I mean! Yuck!

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Anatomy of Social Media And Trust, Check Out Rovion & Weedle

I came across a very important post this week from Barry Libert entitled “Do you stink at being social?”.  He makes the very solid point that companies need to knock the walls down and become truly social by being:

1.       Transparent

2.       Vulnerable

3.       Showing WIIFM – What’s in it for me? (Value Proposition)

There is one layer that I felt was missing. If an organization is transparent about its wins and desires, shows off its warts and successfully portrays the value add for its customers and partners, the organization will build trust. Trust is the ultimate close! Real testimonials and positive sentiment raises the viability of buying without persuasion. Proven fact! 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)

So with that, I made a slick slide. Use it as you see fit!

the anatomy of social media & trust

Finally, here are a couple new tools I stumbled across:

  1. Rovion – Video on page advertisements for enterprise level businesses. Very slick and can be highly effective with a well thought out campaign.
  2. Weedle – Takes a Skill Set Management approach to job hunting and talent acquisition. Instead of taking a leap of faith that a person’s resume is legit, the two sides can connect the dots based on skill sets. I also felt like Weedle does a great job of being transparent, hammering the value proposition and using testimonials and case studies of success to build trust and close the visitor into using the service.

Hope everyone is making the most of the rest of their summer.


EDR, Summer, #IOilSpill w Jeff Cutler & World Of WarCraft

environmental consultants, environmental consultant

My sincerest apologies on the long delay between posts. It is one part summer, one part new job. Oh and one part World Of Warcraft! I wont lie-WOW is super fun. But mostly summer and getting situated at a new gig. Alas, here is a new post. First off, yes I have left Sokolove Law in favor of the award winning confines of EDR and commonground in particular.The Sokolove experience was amazing because of the people who reside within those walls. I can say with absolute certainty that the people of Sokolove are not ambulance chasers, but people who truly help others in need of legal help. And there are alot of them! It was very eye opening and I am happy for my time there. Especially because they are on a path with their SEO strategy that will serve them well for years to come. I was thrilled to be a key part of the strategy that put the organization on that path to success.

As for commonground, right out of the gate we:

  1. Launched Reputation Management complete with some swell icons and empowering points structure.
  2. Created a Social Media presence in over 40 social channels, with an eye on sharing and listening at the outset.
  3. Brought the Twitter conversation into commonground via Environmental and Real Estate focused  Hastags with Tweetizen
  4. Created the #IOilSpill campaign with Jeff Cutler– an environmental and commercial real estate long term perspective of the BP Oil Spill


http://commonground.edrnet.com/resources/35d0c29799/summary

All in all, it EDR has been a fantastic move for me thus far. Great people! Full of challenges! Massive opportunity! I will be sure to share lessons learned as I go. Come to think of it, I have a few SEO thoughts to share in the coming weeks. For now, please be sure to follow @JeffCutler and his #IOilSpill insights.


5 Fantastic “Newer” Social Media & SEO Tools

social media, social media consulting, lego I get a number of emails asking me what are the latest and greatest Social Media widgets and tools. So with that, here are 5 tools I have been using more often of late:

  1. AdGooRoo – A fantastic (but expensive) tool that offers competitive insights on SEO Keyword rankings, SEM intelligence on your business and your competitors. They are working on analytics solution that is in beta form.
  2. Objective Marketer – A solid tool that I sue for advance tweeting. I don’t do much of it, but on occasion it is nice to fire something off if I know I am unavailable. This solution os a great tool for enterprise organizations just engaging socially. Solid engagement analytics included.
  3. bit.ly – I haven’t mentioned a URL shortener on my blog. Now I have. The click analytics is fantastic and everyone should use it to track which posts are resonating. Then do more of what resonates.
  4. Flowtown– Flowtown allows you to take email addresses and determine in which social networks they are active. Very slick when you need to segment your audience.It is also a huge plus for researching where your brand will better resonate. BI- lots of it.
  5. Authority Labs – This is more of an SEO tool. It is a simple rank monitoring service.  You can easily track and analyze your keyword ranking and performance on Google, Yahoo! and Bing. You can also use it, in correlation with Google Keyword Tool, to identify low hanging fruit keywords that you can rank on based on content generation.

If there are some new tools you would like to share, leave it in the comments. If you are the new tool? Tells us about you and get yourself the in-links. Hope everyone is having a great kick off to the summer. Let’s Go Mets!


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