Category Archives: Random Schmoozing

2013 Presidential Candidates Lying? Here’s A Solution To Keep Them Accountable!

Steve Benen of the Maddow Blog highlighted the lies associated with Paul Ryan’s GOP Convention speech last night. So the question begs to be answered, who is keeping politicians and presidential candidates accountable? It is supposed to be the press and the bloggers, but lets be honest here….it isnt working and the lies continue. It is making a mockery of the American Press and it is making American’s look like they will believe anything anyone says as long as they shave, shower and brush their teeth.

So here is my solution. How many of you are familiar with the ESPN Show – Around The Horn? The show is unique as it “scores the argument” – points are awarded to or taken from panelists (made up of sports reporters) at the discretion of the host- depending on the strength or weakness of their arguments or the factual representation. The rewarding – and deduction – of points has changed throughout the series. Originally, being muted cost a panelist five points. Later, the scoring was at its most strict: “good” answers were awarded two points, “great” answers were given three, and a mute subtracted three points from a panelist’s score. The end of every episode they do a fact check round up. During the fact check they tell the reporters where they were false on their statements and give the correct information to the viewers and to the reporters. Having that line of checks and balance keeps the reporters honest and keeps the show factually based.

Check out this Around The Horn commercial break, it makes the point about point additions and subtractions in a fun way. In the end though you will see where I am going with this.

Imagine having that kind of point structure and accountability for speeches and debates? It would keep both sides of the political fence factual. But the key is to make it an intermediary host  that is applying/subtracting the points and also giving the factual break down at the end of the debate or speech. There! problem solved! What say you?

Advertisements

How Colleges Are Using Social Media To Recruit

Another great infographic. This one does a great job of being a case study of Social Media success for Universities.

Surviving the College Dining Hall
Via: Online Universities Blog


Great Infographic – Family Trip Inflation

This is a great example of how Infographics can be used to explain something in layman’s terms. Here, inflation is explained by comparing the cost of a family vacation in 1960 compared to today. Check it out!

Click to Enlarge Image

On The Road Again – Graphic & Marketing by Yellow Robin

If you aren’t utilizing infographics and are in business, you are missing out. You can make many friends by creating valuable Infographics for your fans/customers, partners and even your staff.


Infographic on Mobile Usage in 4 Years

I came across this graphic. If your organization is not using mobile, or considering using mobile, look at this Infographic on projected data usage via mobile in the coming years. Wouldn’t your company want a cut of those stacks? Can your company afford to not try? I feel like this document is game, set, match for those organizations on the fence about mobile. It is a no brainer!

mobile usage forecast


Cliffnotes from Cloudforce Boston 2011


Last week I had the opportunity to attend Cloudforce 2011 in Boston. Below you will find some of the main notes I took from the event, and some keynote video. I hope you find it valuable.

Cloudforce 2011 Cliffnotes

  1. Create standards for protecting your customer within the cloud.
  2. Ask if it is a private cloud – “cloud is not cloud if it is not public”. Beware of the false cloud- private clouds are not real
  3. Today there are more people using social networking then email. 760 million email users. 1 billion social users.
  4. Facebook is shrinking the Internet- 22% of the Internet usage is Facebook according to Nielsen/McKinnsey
  5. 3 steps to being a social enterprise:
    1. Connect and engage to social networks

    2. Create a  private social network
    3. Make all your apps and solutions mobile
  6. GNC is creating products to the voice of the customer. Assigning dollar value to every brand innovation to qualify the investment.

Marc Benioff’s Keynote – 3 Steps To Become A ‘Social Enterprise”

Downloadable Documents

Access the latest white papers, datasheets, ROI studies, training information, and more.

PRODUCT DATASHEETS

WHITEPAPERS

CASE STUDIES AND SNAPSHOTS

BOOKS

PRESS ARTICLES & AWARDS


Scoville vs Foursquare. What Are The Differences?

  vs

I have been peppered with requests to join Scoville over the last week. So I did. I was met with the following process:

1) Scoville Messaging

Welcome to Scoville #beta,

Our mission is to help our users discover at least one great new place every week. We’ll make it extremely simple for you to share the places you really love, the places you believe the community should know about.

We’re now opening our private beta to Foursquare users, so if you’re passionate about your city and want to share awesomeness around you, join the beta now!

2) Scoville – Adding some buds!

After reading about who they are, I signed in with Foursquare, added my friends already on Scoville from Foursquare. Then invited the others who had not signed up yet. Then I did the same with Facebook and Twitter. Nothing earth shatter and new yet!

3) #TopTuesday

#TopTuesday is the main way Scoville  engages its members and pulls in new ones. Each week members pick a favorite location to be their #toptuesday pick, and the each Tuesday Scoville (once you have granted Twitter access) sends out a tweet about your #toptuesday pick, and invites other folks to join Scoville. Any tips you’ve left are included so your friends can see what you recommended to them. Essentially you are making recommendations to followers (no different then Foursquare) while driving a Trending Topic (#toptuesday) on Twitter (which only really helps Scoville).

4) Twitter Post Prompting

You are prompted to tweet borderline offensive things to get noticed about joining Scoville.  Would you tweet this? “Had some dodgy Indian food, now stuck in the bathroom. Next time I go Scoville” You are asked to tweet this so Scoville can degrade your personal brand while pushing their own cause?

6) Scoville – Unlock Your City?

You can’t unlock your city until 1000 Scoville users are  signed up for Scoville at that location. Why may I ask?

Is there an opportunity for business here? Yes, so there it is. It was smart of Scoville to use Foursquare, Twitter and Facebook’s API to login.  However, other then doing something on every Tuesday in Scoville for your business, what is the value? Brands should be jumping into relevant #hashtags everyday anyway. In the end, does Scoville do anything that Foursquare really doesn’t? I am concerned it doesn’t have enough differentiation from what already exists to go gaga over. I want to like Scoville, cause some serious thought was put into the user experience. But sadly, it just doesn’t differ enough for me to invest more time in it. I will stick to foursquare! Sorry big S. But kudos for the hook….

Please feel free to disagree with me and show me the light. I am happy to be proved wrong.


Music Industry Uses Viral Marketing & SEO To Extend Brand Awareness

So lets be honest, Charlie Sheen is creating quite a fuss. His name is everywhere, so what did one mid-level band do? They went viral and recorded “Wild Thing” while in the studio recording their next record. All the while they have pimped out the “Charlie Sheen ” name so they can come up in Google searches and Google alerts for……..who else…..”Charlie Sheen”. Very viral of Chimaira dont you think? Check it out….

You know whats cool? In Chimaira’s first DVD, my website was proudly worn by the drummer during the show. How cool am I? lol


%d bloggers like this: