Category Archives: Case Study

Hurricane Sandy Shines The Spotlight On Mitt Romney & Global Warming

The US East Coast courtesy of Hurricane Sandy

When I woke up this morning and went outside, all I could think of was global warming. Look, I have lived in New England for 38 years and I have never seen a hurricane travel this far up the coast and cause this much devastation. Life throws you signs and it is up to us to pay attention to them. Last night, mother nature threw us a sign, and has been for awhile now (see Katrina and drought). I believe it is time to take global warming seriously and begin to take measures to reduce each person’s carbon footprint.

The next question is, what can I do? Well it starts with making sure that our elected officials are thinking intelligently about not just our economy, but our planet. Without a clean and healthy planet, there will be no economy. So it got me thinking about our presidential candidates. I already know Obama’s stance, so what about Mitt? Here is what I learned about Mitt Romney:

The bottom line is this, Social Media is a tool that can be used to responsibly report facts. Mitt Romney is showing here he will say anything to get elected and really doesn’t care about global warming or believe it exists. So with that, does Global Warming exist? Check this out:

So I ask the question to Mitt Romney, what are you going to do about the fact that our planet is warming, other then drill for more oil in North America? You have 7 days to answer the question the gentleman asked you in the second video above.


How Colleges Are Using Social Media To Recruit

Another great infographic. This one does a great job of being a case study of Social Media success for Universities.

Surviving the College Dining Hall
Via: Online Universities Blog

Great Infographic – Family Trip Inflation

This is a great example of how Infographics can be used to explain something in layman’s terms. Here, inflation is explained by comparing the cost of a family vacation in 1960 compared to today. Check it out!

Click to Enlarge Image

On The Road Again – Graphic & Marketing by Yellow Robin

If you aren’t utilizing infographics and are in business, you are missing out. You can make many friends by creating valuable Infographics for your fans/customers, partners and even your staff.

Infographic on Mobile Usage in 4 Years

I came across this graphic. If your organization is not using mobile, or considering using mobile, look at this Infographic on projected data usage via mobile in the coming years. Wouldn’t your company want a cut of those stacks? Can your company afford to not try? I feel like this document is game, set, match for those organizations on the fence about mobile. It is a no brainer!

mobile usage forecast

Cliffnotes from Cloudforce Boston 2011

Last week I had the opportunity to attend Cloudforce 2011 in Boston. Below you will find some of the main notes I took from the event, and some keynote video. I hope you find it valuable.

Cloudforce 2011 Cliffnotes

  1. Create standards for protecting your customer within the cloud.
  2. Ask if it is a private cloud – “cloud is not cloud if it is not public”. Beware of the false cloud- private clouds are not real
  3. Today there are more people using social networking then email. 760 million email users. 1 billion social users.
  4. Facebook is shrinking the Internet- 22% of the Internet usage is Facebook according to Nielsen/McKinnsey
  5. 3 steps to being a social enterprise:
    1. Connect and engage to social networks

    2. Create a  private social network
    3. Make all your apps and solutions mobile
  6. GNC is creating products to the voice of the customer. Assigning dollar value to every brand innovation to qualify the investment.

Marc Benioff’s Keynote – 3 Steps To Become A ‘Social Enterprise”

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Live Twitter Timeline Of Osama Bin Laden’s Death – We Are All Reporters!

I found this completely fascinating to read the real time Twitter thread during the US attack on Osama Bin Laden’s Outpost. News reporting truly has changed! This event staples home, that at any given moment, we are all on the spot to report what is happening around us. You and I are now officially news reporters. No pressure!

Check out the full thread:

Record Label Uses “All You Can Eat” Subscription Monetization Model

The music industy is continuing to adapt using Social Media. Have a gander at this:

B9 Changes The Way Their Artists Are Consumed

Bridge Nine Records announced today that their new “premium” account is LIVE now!  Members of the label’s social networking community,, can now access Bridge Nine’s entire catalog (100+ albums, new and old), have their own URL on, make playlists, hide/show users and features, and much more for the low cost of only $4/month or $30/year ($2.50/month!).  Label owner Chris Wrenn commented, “The way people access music is continually changing.  By launching this streaming player, we’re trying to change with it and meet the needs of our bands fans by not only making all of their music and releases more accessible, but to also by giving people an inexpensive way to show their support.  On top of that, we’ve added bonus features on as gratitude for those who upgrade to the premium account with many more features to be announced soon – including Bridge Nine exclusives and limited edition items.  Very exciting stuff.”

Since their inception in 1995, Bridge Nine Records has turned from a hobby to one of the biggest and best music brands in the world and is owned and operated independently to this day. What was once a one-man operation has grown into a nine-person full-time operation headquartered in Peabody, MA (just outside the label’s original home in Boston) with affiliates and distributors worldwide.  The label launched their offshoot messageboard/social networking site, (previously known as in 2002, and today boasts over 80,000 members in the community.  In addition to being a messageboard, is also a recognized music news portal, marketplace (buy/sell/trade), tour database, photo gallery and more.

For more information, check out or

Could this be a trend, and the beginning of a new way to cost effectively consume media, while still supporting the artists? Seems like a win win for all parties- if its scalable for the label. Will the revenue allow the label to do what they have traditionally done to support artists? Will the label get enough volume to make it worthwhile? This is a case study worth following……

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