Category Archives: Best Practices

Great Infographic – Family Trip Inflation

This is a great example of how Infographics can be used to explain something in layman’s terms. Here, inflation is explained by comparing the cost of a family vacation in 1960 compared to today. Check it out!

Click to Enlarge Image

On The Road Again – Graphic & Marketing by Yellow Robin

If you aren’t utilizing infographics and are in business, you are missing out. You can make many friends by creating valuable Infographics for your fans/customers, partners and even your staff.


Cliffnotes from Cloudforce Boston 2011


Last week I had the opportunity to attend Cloudforce 2011 in Boston. Below you will find some of the main notes I took from the event, and some keynote video. I hope you find it valuable.

Cloudforce 2011 Cliffnotes

  1. Create standards for protecting your customer within the cloud.
  2. Ask if it is a private cloud – “cloud is not cloud if it is not public”. Beware of the false cloud- private clouds are not real
  3. Today there are more people using social networking then email. 760 million email users. 1 billion social users.
  4. Facebook is shrinking the Internet- 22% of the Internet usage is Facebook according to Nielsen/McKinnsey
  5. 3 steps to being a social enterprise:
    1. Connect and engage to social networks

    2. Create a  private social network
    3. Make all your apps and solutions mobile
  6. GNC is creating products to the voice of the customer. Assigning dollar value to every brand innovation to qualify the investment.

Marc Benioff’s Keynote – 3 Steps To Become A ‘Social Enterprise”

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CMO.com’s Guide To Social Media Landscape – Updated For 2011

If you are new to Social Media, or concerned about SEO and don’t know where to post content to drive your SEO efforts, then this graph will be your best bud. Thanks to @rebeccaslosberg and @janetaronica for passing along. Great graph for Social Media newbies.

Click the image to enlarge & download


Get The Cliffnotes of #SXSW

Feeling guilty about not attending South By Southwest (SXSW)? Dont! If you follow any event’s #hashtag you will receive the following:

  1. Cliff note quotes
  2. Slide decks via Slideshare
  3. Recordings, video and podcasts of the event sessions
  4. White papers and PDF’s
  5. Invaluable new Twitter and LinkedIn professionals to follow

Honestly, outside of the networking and vendor showcase, I rarely feel the need to attend any event, including SXSW. Would it be cool to attend SXSW? Yes and I probably will, but ultimately I dont feel like I am missing out. Look at my right RSS feed for SXSW…follow the giant green arrow! See it?

Follow that RSS and check it about 2 weeks after SXSW. Everything you could possibly want will be there to get you caught up. If I am wrong, let me have it.  😉 As for other events, I encourage you to try this with events you cant attend, but want to. Just be sure to keep an eye peeled for session #hastags. Most them will have sub hashes- so be aware of that.


12 LinkedIn Group Tips to Engage, Manage & Empower


If you are new to LinkedIn Groups, but in business to make money. Here are ten idea’s to help you manage, engage and empower your LinkedIn Group members. This will ultimately result in brand extension and ultimately new business.

1)      Send a personal welcome message from the Group Manager with a personal invite. Add in some points of interest from the group and 1 call to action with special offer for being a Group Member. This can be a product discount, an invite to a private online event, opportunity to enter a contest, be a guest blogger.

2)      Send out one, non sales, email a month with a helpful tip or article that is not within your corporate website. No sales, all helpful! This will help the open and action rate. The other email each month can be more promotional. All in, 2 emails to the group a month, one helpful, one somewhat promotional but also extending value.

3)      Pick 3 Groups on LinkedIn to engage in and  invite members to join your group. In a perfect world your will be able to identify members of those groups that are not currently your customers, and invite them to the group to taste the value. Many times this depends on how advanced your CRM is.

4)      Empower members who comment and post to do more of it. Pay attention to what is happening and react accordingly.

5)      Ask questions once a month. These questions are exclusive to the LI Group and can be coupled with the helpful tip email.

6)      Contact non LI Group Members and ask them to join. So outwardly ask in your companies mailer for them to join and receive some additional offers and insights not available on your corporate web presence. The more numbers you pile up, the greater the desire to join from organic folks who find your group on LinkedIn.

7)      Poll them once a quarter.

8)      When Linked In rolls out new features, email them with an explanation on how to use the new features. Then roll in company offers and other pertinent brand events. It gives you another reason to reach out.

9)     Empower members to promote their business within the group. It will spill over into your corporate site and brands once they beta test it within the LinkedIn community.

10)   Include your LinkedIn Group link in all of your auto signatures in addition to other social profiles that might already be there.

11)  Pull in relevant RSS feeds.  Not to many, try to limit it to 3, and don’t share all of your unique content from your corporate site within the group. The LinkedIn Group should be an appetizer to your brands main course.

12) If you are a retail company, get on Groupon now and link it to your LinkedIn group. Smell what I am cooking?


LinkedIn – How to Change Group Settings To Daily Digest Emails

Over the past couple of weeks I have had a couple people mentioned it is hard to delete emails with notifications from LinkedIn Groups as they come. I agree- completely! With that in mind, did you know you can have each LinkedIn Group send you a daily email with a digest of that groups posts? Here is how.

  1. Login to LinkedIn
  2. Click On Settings
  3. Click on Receiving Messages under Email Notifications
  4. Look at the highlighted Yellow section below and click the buttons to receive Daily Digest Email associated to the group to the left

LinkedIn Group Settings
There! No more unwieldy email notifications cluttering your In Box! I hope this helps!


@danieltosh Is One Celebrity Using Twitter The Right Way & SEET

Ashton Kutcher Should Take A Clue From Tosh.O

Last year I wrote a post called One Question for Ashton Kutcher and said:

Twitter is not a high school popularity contest. I, like many of the legacy Twitter users, utilize Twitter to learn from my peers to better be able to do my job. I/we use it stay in touch with valued thought leaders in the business  industry in which we work. Ashton may have successfully beat CNN, but CNN’s value proposition is apparent. Their Twitter posts will keep me up to date on the news-real time! Ashton, what is your value proposition? Are you going to tell me who the latest person is you punk’d? If so, I will stop following you as quick as I followed you out of sheer curiosity. That curiosity is to see what you do with your million followers.

Needless to say, I have long since unfollowed @aplusk. Lets be honest- he uses Twitter exclusively to push his message. Yep, he is doing alot for Malaria- I get it. But he is also doing more boasting about how “cool” he is, and only mentioning his fellow celebs.

Enter Daniel Tosh. Now, before moving forward, here is a warning: @danieltosh is offensive. So don’t click on him if you are easily offended. But what he is, is hilarious and gasp- a celeb using Twitter the right way. He engages 24-7 with his fan base, and goes out of his way to answer virtually every tweet after his show. Want proof, see this purposely very long Tweet history- all to make the point:

daniel tosh on twitterMeanwhile, have a look at @aplusk‘s level of engagement- or lack therof. No comparison!

Here is the point. Share, engage, empower and thank“SEET”.  All the right ways to use Twitter whether it be for personal or business use. Daniel does that and Twitter is a staple of his show that ultimately lowers the cost of advertisement. Why? Because the engagement continues all week until the next episode on Comedy Central at 10:30PM EST. That engagement on Twitter keeps the viewers engaged, even when the show is not airing. The business intelligence spawns new ideas for the show. In the end, Tosh.O is a completely organic user generated television experience. Daniel is simply the moderator and facilitator. Brilliant when you think about it. One day businesses will engage their constituents in the same manner – maybe with a little less crass of course!

Thanks for reading, and let me know if I am remiss. Oh, and you are welcome for “that” part of the video embedded on the link above! If you watched it, you know what I mean! Yuck!

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Anatomy of Social Media And Trust, Check Out Rovion & Weedle

I came across a very important post this week from Barry Libert entitled “Do you stink at being social?”.  He makes the very solid point that companies need to knock the walls down and become truly social by being:

1.       Transparent

2.       Vulnerable

3.       Showing WIIFM – What’s in it for me? (Value Proposition)

There is one layer that I felt was missing. If an organization is transparent about its wins and desires, shows off its warts and successfully portrays the value add for its customers and partners, the organization will build trust. Trust is the ultimate close! Real testimonials and positive sentiment raises the viability of buying without persuasion. Proven fact! 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)

So with that, I made a slick slide. Use it as you see fit!

the anatomy of social media & trust

Finally, here are a couple new tools I stumbled across:

  1. Rovion – Video on page advertisements for enterprise level businesses. Very slick and can be highly effective with a well thought out campaign.
  2. Weedle – Takes a Skill Set Management approach to job hunting and talent acquisition. Instead of taking a leap of faith that a person’s resume is legit, the two sides can connect the dots based on skill sets. I also felt like Weedle does a great job of being transparent, hammering the value proposition and using testimonials and case studies of success to build trust and close the visitor into using the service.

Hope everyone is making the most of the rest of their summer.


EDR, Summer, #IOilSpill w Jeff Cutler & World Of WarCraft

environmental consultants, environmental consultant

My sincerest apologies on the long delay between posts. It is one part summer, one part new job. Oh and one part World Of Warcraft! I wont lie-WOW is super fun. But mostly summer and getting situated at a new gig. Alas, here is a new post. First off, yes I have left Sokolove Law in favor of the award winning confines of EDR and commonground in particular.The Sokolove experience was amazing because of the people who reside within those walls. I can say with absolute certainty that the people of Sokolove are not ambulance chasers, but people who truly help others in need of legal help. And there are alot of them! It was very eye opening and I am happy for my time there. Especially because they are on a path with their SEO strategy that will serve them well for years to come. I was thrilled to be a key part of the strategy that put the organization on that path to success.

As for commonground, right out of the gate we:

  1. Launched Reputation Management complete with some swell icons and empowering points structure.
  2. Created a Social Media presence in over 40 social channels, with an eye on sharing and listening at the outset.
  3. Brought the Twitter conversation into commonground via Environmental and Real Estate focused  Hastags with Tweetizen
  4. Created the #IOilSpill campaign with Jeff Cutler– an environmental and commercial real estate long term perspective of the BP Oil Spill


http://commonground.edrnet.com/resources/35d0c29799/summary

All in all, it EDR has been a fantastic move for me thus far. Great people! Full of challenges! Massive opportunity! I will be sure to share lessons learned as I go. Come to think of it, I have a few SEO thoughts to share in the coming weeks. For now, please be sure to follow @JeffCutler and his #IOilSpill insights.


Reputation Management & It’s Effect on SEO & Social Media

reputation management, seo, social mediaThe question was posed to me, what is Reputation Management, and as a marketer should I be concerned about it? Here is Wikipedia’s official explanation:

Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.

Historically marketers have used Reputation Management to monitor negative sentiment in Social Media channels by creating and optimizing content around keywords that would move negative sentiment off of page one in Google.  Smart- right? It also allows the company to address that same negative sentiment and document a case study of success. Make the naysayer happy! Good stuff and smart as well.

That was the past, today Reputation Management is a must for any brand swimming in Social Media channels. Here is why! I have tried to tag and #hastag alot of keywords I am interested in being found for.  Sure enough, some of the organic keyword traffic this blog is receiving comes from social channels, as well as those tagged keywords from Google.  I don’t link build,  so that direct Google traffic (attached to a specific  keyword) is a direct byproduct of tagging my content and Google finding the correlation to my Social reputation.

Since Google started indexing tweets, I have seen Twitter pages and even individual tweets I have posted  start appearing within Google search results. Same with ReTweets (RT) of me, or of my valued Twitter peeps! The result has been more referral traffic and the direct connecting of the dots to SEO.

What I outlined above is a way you can show ROI in relation to Social Media. If you are not engaging socially, you might want to reconsider.  Social Media now has a direct quantifiable relationship to SEO with a pivot point named Reputation Management.
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