4 Innovative Businesses You Should Know About In 2011


I had every intention of finishing this post prior to the Holidays. BUT- like most good intentions sometimes they go awry! With that said, I am finally fulfilling my commitment to speak up about four businesses I am quite fond of and the reasons why. So without further adieu –

Performant is a  traditional agency that offers traditional agency services. But there is a catch!  You hire them and  pay for performance marketing. They align their interest with their clients, creating a long lasting and fruitful relationship. When an agency is paid based on the results of the client, the synergy becomes undeniable. Companies dealing with agencies has historically been a gamble…….not so anymore!

Contact Anders Ekman to learn more: info@performantww.com

@JanetAronica very eloquently wrote this about One Forty. Oneforty is an online community for people who want to review, discover and share social media tools. It’s the internets most complete and categorized listing of Twitter applications, featuring real user reviews for the tools. oneforty has an online forum, Answers where users can participate in any social media-related discussions. One of the most compelling and popular features is Toolkits, which are Twitter app lists made by community members showing collections of Twitter tools that they use.  Toolkits are not only a clever way to bookmark your own apps, but it’s a helpful way to “see how others are doing it.”

Founded by Twitter for Dummies co-author Laura Fitton – @Pistachio – oneforty’s Twitter account is a huge focus of their community-building efforts and a well-known resource for answers to incoming Twitter app questions. If you use social media for your job in any aspect, both the directory and community aspects of what oneforty offers make this exceedingly valuable. Bookmark it.

As of this past October, studies indicate that Video usage on the web had doubled in 5 months. With that knowledge in hand, think about video in relation to your business. Now know about VisibleGains, the company that allows you to embed questions and qualify leads via video. Simply put, it is the perfect unification of video with your marketing efforts to drive leads, sales and pull business intelligence.

Additionally, the solution has its own analytics that can be data scrapped and inserted into your existing analytics dashboard. Not to mention, it functions seamlessly with 95% of marketing systems of today. If it doesn’t, you may want to consider a new system. Contact them today.

social media marketing

I was allowed to get the inside scoop on Yellow RobinWhite hat SEO marketing. SEO has really evolved over the past 3 years; unfortunately most companies are still practicing outdated techniques that won’t be very effective in 2011. Yellow Robin was created to focus exclusively on white hat SEO & leveraging social media content into back links. The goal? To make SEO more affordable, accessible & scalable for small to medium sized businesses. Businesses not leveraging content into back links in 2011 is simply missing out. Keep an eye on these guys and contact them at aj@yellowrobin.com

My next post will involve a case study of Social Media success within the music industry. As a hint, have a gander at this bands website built on Ning.com: http://apalehorsenameddeath.com/ Happy belated New Year everyone!


5 responses to “4 Innovative Businesses You Should Know About In 2011

  • Janet Aronica

    Thanks so much for featuring us Derek! We’re really focusing on social biz in 2011 and it’s going to be an exciting transition for us. 🙂 See you soon!

  • Tweets that mention 4 Innovative Businesses You Should Know About In 2011 « Social Schmoozing -- Topsy.com

    […] This post was mentioned on Twitter by AJ Ghergich. AJ Ghergich said: 4 Innovative Businesses You Should Know About In 2011: http://t.co/upwbVQl […]

  • Jim Matorin

    Does video work for every company? Something that I have been evaluating of late.

  • derekshowerman

    Let me answer that by asking a question back. does every business have a value proposition? If so, then video can staple home that value prop. I would argue yes, but feel free to convince me otherwise.

    • Jim Matorin

      I do understand how video would enhance the value proposition of one’s business, but I am a specialist in a laggard industry. 1.) My target audience is rarely online. 2.) My leads are generated from my off line marketing activites via my classic network that was established pre-web 2.0 and 3.) Closure which is high involves face to face time, which facilitates the comfort level key decision makers need when it comes to spending money on a specialist. Eventually a short video for persona sake would help for the younger demographic since that is how they field information, but again closure would take face time. So my long winded answer is: depends on the industry, product, service, etc.

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