5 Alternative Social Analytics Solutions To Radian 6 & Techrigy


reputationIt is 6AM and I am already a third of the way through a pot of coffee. What is early occasion? Brand awareness tools! Thrilling right? Well actually – yes! For many executives, being able to show their brand penetrating the market is vital. So for the last few days I have been researching and playing around with some of the cheaper Brand Reputation tools for those companies with smaller budgets.

NOTE: Let me preface this post by saying, I am a firm believer that Techrigy and Radian 6 are the market leaders and the best value if your organization has the bucks to spend.

The following are the 5 tools I recommend for those with a slimmer budget:

Scoutlabs– A fantastic little service that I have used in the past. Their official quote is “A powerful, web-based application that tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships.” $100 dollars a month for track your brand in Social Media channels, analytics and a platform that helps you assign actions based on sentiment.

YackTrack – A free service that lets you monitor the chatter of any URL. I use this as a quick reference often. Certainly is not a service that you should hang your hat on as being “the monitor service for you”.

Nielsen NetRatings – I have been monitoring their service for awhile. They have been diligent about rolling out more and more bells and whistles. It is an ala carte approach to buying what you need, as you go. This makes it cost effective and simply works. I would just like to see the website be a little less cumbersome!

The Search Monitor – I feel like this service is great for monitoring not only your brand, but also monitor competitive intelligence and an entire industry. For $99 dollars and a free white page, you can’t go wrong!

Buzzlogic – The buzz around this service is very high. The client testimonials are solid and the customer base is fantastic. There is one issue- the issue of cost is vague! It doesn’t show, which makes me believe that they might fall into the Radian6 and Techrigy category instead of the services above.

Have a suggested service? Leave it in the comments? Are you a analytics solution provider? Same deal, drop your value, website and digits in the comments. Have a great hump day!


8 responses to “5 Alternative Social Analytics Solutions To Radian 6 & Techrigy

  • Lauren Vargas

    Thank you for your support. It is best the organization picks the best tool to meet their company culture, strategy and objectives.

    Lauren Vargas
    Community Manager at Radian6
    @VargasL

  • Mason Williams

    Derek, this is a great post. My company is mid-level, and R6 was just too much $$$$$$$$$$ for our shallow pockets. This blog post was very helpful, and I will look into all of them and present the best one to my VP of marketing. Thanks!

  • Andrew B. Clark

    Hi Derek –

    Thanks so much for posting these solutions. While I agree that Radian 6 and Techrigy are premium offerings for monitoring your brand’s reach through social media. Many of (us) smaller agencies don’t have clients with the budgets to utilize them.

    These alternatives are great. A few I’ve seen and used, but a couple are new to me and will be immediately researched.

    Thanks so much. Your information is very valuable.

    Keep Cooking!
    Andrew B. Clark
    The Brand Chef

  • Michael Fraietta

    Hello Derek,

    Another alternative is Filtrbox. We offer unlimited keywords and results. We find many mid-size PR firms choose us over the competitors for that reason along with our reasonable pricing.

    Michael Fraietta
    Filtrbox
    @MichaelFraietta

  • John McClure

    Derek:

    A player that’s been in the space for a long time and has a great product for the money is Biz360. Their product is Community Insights and it’s got some pretty great stuff packed into it.

    John McClure

  • Justine

    Hi Derek.
    Thank you for your post. It was very interesting. Howerver, I am a French community manager working as a freelancer and I have a question for you : Are the free monitoring tools ineffective ? If not, do you know any free tool that are relevant ?

    Thank you in advance for your response 😉

    Justine

    • derekshowerman

      The free tools are relevant, just not as dynamic as the big boys. Each free tool fills a niche, while Radian 6 is the full suite of offerings. I highly recommend Radian 6 today if you can afford it, but the free tools are great for one off needs.

  • Phulc

    Hi Derek,

    thanks for the inspiring post. As the webmaster of a non comercial website I am strongly Interested in free tools, even if I have to use several. Do you have any recommondations ?

    Cu , Phulc

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