Twitter is changing by the day! Over the last 6-8 months Twitter has grown leaps and bounds. I have learned and observed 5 very valuable lessons. However, I have learned a great many more for business, these are 5 very valuable lessons for everyone:
1: Keep your followed/following ratio within a couple hundred +/- I would prefer to see people following more than they are being followed, this proves they are engaged and interested and will follow back. If you have extremes on the positive or negative you can be perceived as a leach or an elitist. Neither are very attractive, no matter what you are on Twitter for.
2. User Twitter Karma – Simply put, if folks don’t follow you back, this is a way to unfollow those who are not valuable. Take the time to really peruse that list. Some people maybe be elitists, but they also might be sharing critical info for your needs. As for reciprocating follow backs- this is what I mainly use Twitter Karma for. Sometimes people slip through the cracks, so this is a way to get those follows done quickly.
3. Use Tweetmeme – you can add the button to your blog unless you are on wordpress.com. However, everyone should go to the website (http://tweetmeme.com) and sign in with Twitter there. The reason is purely an SEO reason. Everything you share a link to your blog or website via twitter, it will automatically appear on the Tweetmeme homepage and the links in that page are DoFollow links. Meaning that they are spidered by Google and Bing.
4. Hashtag & Keyword Every Post – I have blogged about this before, but it is more important as Twitter becomes more jumbled with more people. In order to find what you need putting a # in front of the subject is critical to be found in http://www.search.twitter.com. For example, if most of your posts are going to be about…say….Alpo Dog Food…then you want to use the hashtag/keyword #alpo #dogfood and then # the product you are posting about. For example if I were Alpo and I posted about classic chucky I would write:
As I was writing this, Alpo is a terrible example because they don’t have indexing pages keyword URL’s for each product. A SEO nightmare, but you get the point!
5. Be a Human! Way too many companies are getting on Twitter and doing the traditional push what you want people to know approach. King of Twitter- Ashton Kutcher, is a prime example of that. He pushes out what he wants people to know, but never engages outside of the few people he is following. He has made it a “cool kids club”. That is the wrong way to engage. You need to spend time talking back and interacting with your followers in addition to peppering items about your business. Remember, the more you give- the more you will get back! Be a human, not a marketing talking head.