I might be stating the obvious, but here goes! Social Media is for extroverts! For those of you who are not entirely sure on the difference between extroverts and introverts- here are the definitions:
- invaginate: fold inwards; “some organs can invaginate”
- turn inside; “He introverted his feelings”
- (psychology) a person who tends to shrink from social contacts and to become preoccupied with their own thoughts
- (psychology) a person concerned more with practical realities than with inner thoughts and feelings
- being concerned with the social and physical environment
- One who is outgoing; sociable or concerned with outer affairs
Again! I might be Captain Obvious with this post! However I have seen an increasing effort to fit a square peg into a round hole. It starts with businesses leaning on marketing folks to lead the SM charge. Many times Marketing people know how to market a product traditionally, but within Social Media there is a need to almost be the face of the franchise. Frankly- this will take an introvert out of his or her comfort zone. You don’t have to be outward facing to be a solid Marketing professional. However, as Social technologies become more prevalent in daily Marketing tasks- being vocal and jumping into conversation has become the norm.
I have also seen the hiring of Community Managers be a bit of a testy proposition! Candidates with the resume for the job come in and refuse to be the ring leader of a webinar or join Twitter. Yikes! My suggestion is to find a bubbly extrovert that is technologically inclined. I’m not saying don’t hire introverts- but hire them for positions that fit their skill sets and comfort zones. This falls in a bucket for Skill Management. Maybe a post for another day!
One final note. In my personal life I have seen extroverts gravitate and adopt SM with ease. While the introverts look at it almost as a job- something they have to do and really could do without! This is not a introvert bash, but more of an observation to help with resource allocation and definition. In fact, here is a quote to give credit where credit is due:
Introverts make up about 60% of the gifted population but only about 25-40% of the general population.