There are two lessons I took from Julie & Julia.
Julie & Julia is a case study of Social Media success. The premise of the movie is a very ordinary gal (Julie Powell) has a really tough job post-9/11. She feels nothing in her life because this job is so unrewarding, yet she has everything. When her and her husband came up with the idea to cook over 500 recipes out of Julia Childs cook book in 365 days is when her life starts to fly. She blogs her experience and her diligence to the blog paves the way to many doors opening for her. The lesson for the Social Media world? Being diligent about original content daily is the recipe for success! So much so that Julie Powell opened the doors to a writing career just from taking an ambitious idea, sticking to it and making it a reality. It all culminated with the release of her book and the movie adaptation. The business world should take note and figure out who their Julie Powell is, and what is the idea they are going to stick to what will the business drivers be? Lastly, purchase the book or the movie (when it is out on DVD) and give it to anyone with your office walls who you could call a Social Media naysayer.
Do what you love! The message of the movie was to follow your passion! It wasn’t until Julie Childs indulged herself in French cuisine that she was able to find out about her love of food. Nor did she realize she loved cooking until she abandoned her government job in favor of her passion. Same deal with Julie Powell- her career path was a miserable dead end until she did something about it. Today she has a published book and a movie about her book starring Meryl Streep. Not bad for taking a lead of faith with a pinch of passion! What does this have to do with Social Media? Probably nothing! If anything it is a reminder that this is life- your life! You have one shot at it and it is probably much too short to be spent doing something not fulfilling. Maybe it is because I recently turned 35 and have started thinking about mortality. Or maybe it is because I talk to so many people who seem “vanilla” in their careers. Not the kind of stuff that as a kid they would have ever envisioned themselves doing as an adult. As a kid, most of us envision life as a banana split with many flavors and toppings! So make the banana split! Julie & Julia did!
Thanks for taking this route off the beaten path with me. Sometimes new adventures are in order to keep the insightful engine tuned up and kicking ass!