I spent the better part of my vacation last week looking of at the pitter patter of rain drops on the puddles of my street and wondered- “ I should build and ark?” Alas, I decided that would be too much work and went about my business watching movies and puttering around the house. Sporadically, I would update Twitter with what I was up to. Nothing exciting really! But what was interesting was some of the direct messages I received. Items like; “Do you have a #hashtag for your vacation” and “…what about #DSVaca”. Classifying your Twitter posts under large #hashtags like #SEO, #Social Media or say #Michael Jackson makes sense. But what about something as diminutive as my vacation? Do people really care? Should I really organize my laundry folding activities under #DSVacation?
After thinking this through-I have decided the answer is yes and here is why. For the very same reasons humans are addicted to Tetris are the reasons why #hashtags should be attached to every Twitter post. Humans not only like organization-they crave it and are naturally drawn to crisp organization! For the people who were sincerely interested in my overly boring vacation- it is easier for them to look at a earmarked #hashtag then it is visit my profile and then the profile’s of the people I rubbed elbows with on vacation. #hashtags make Twitter less time intrusive and more organized-a lesson everyone can learn from both personally and professionally.
Metaphorically, #hashtags are going be to the future of your business. Aligning your business now with the particular #hashtags you want to be found for in the future. In fact, I suspect press releases and most market communications will be accompanied by suggested #hashtags. Many new technology apps (Tweetizen) already let you dictate what #hashtags you would like to be found for.
My suggestion is to hash all facets of your life. One, because people actually do care! But more importantly, they help to create the organization we all need in our personal and business lives. In other words, they streamline the information that matters in a product and efficient way.