One Question For Ashton Kutcher!


punkdAshton, you have a million followers-what value are you going to give to their lives and careers?

Twitter is not a high school popularity contest. I, like many of the legacy Twitter users, utilize Twitter to learn from my peers to better be able to do my job. I/we use it stay in touch with valued thought leaders in the business  industry in which we work. Ashton may have successfully beat CNN, but CNN’s value proposition is apparent. Their Twitter posts will keep me up to date on the news-real time! Ashton, what is your value proposition? Are you going to tell me who the latest person is you punk’d? If so, I will stop following you as quick as I followed you out of sheer curiosity. That curiosity is to see what you do with your million followers.

Securing followers is the easy part for celebrities. But keeping them engaged and interested is the real trick. If you don’t work at it Ashton- you might get punkd (unfollowed) by yourself in front of millions.


15 responses to “One Question For Ashton Kutcher!

  • Ashley Quincey

    Derek,

    I think your sentiments are dead on. When I first heard about the event on TV it was mentioned that it was for a charitable cause. Though now if you google it, you will be hard pressed to read anything other than Ashton finding it amazing he could have a bigger voice online than a media company. There are so many people out there who have no idea what Twitter is about and how to use it. There may be a huge surge of people that will jump on the band wagon at first but the drop off rate will be just as significant since none of them will have a clear understanding on how Twitter can be leveraged.

    If this is truly for a good cause then CNN and Ashton should both donate 10,000 mosquito bed nets to charity for World Malaria Day since we all know this is just a publicity stunt.

  • Duncan

    Agreed. Someone with 1 million followers should have something to say.

  • Janel

    He just wants a place to talk about NOTHING….Since he doesn’t have a show or any other type of platform. He is just using twitter for the wrong reason…..to stay in the public eye. There is no value to any of his tweets.

  • mojo

    You people do realize, in addition to the 10,000 mosquito nets to help end malaria, he also gave a cash donation of $100,000. Also, CNN matched his donation of the nets, as did Oprah Winfrey and Ryan Seacrest.

    If you don’t think that’s a good use of a SOCIAL network site, your priorities are definitely skewed.

    • derekshowerman

      It isnt about priorities. He and CNN could have done both without clogging the Twitter channels with it. In the end, this is about what is Kutcher going to do NOW. He has a million followers but no plan on how empower and engage them. That is the kiss of death and he could lose followers quickly. Look no further then Obama as the right way to engage, organize and utilize Twitter followers.

      As a person that helped Ashton win, I am happy that he and CNN donated the cash, but I want to know what is next. How is he going to engage me and motivate me to stay engaged. It is a question business professionals ask themselves every day. I am not convinced Ashton Kutcher has the answer.

  • mojo

    I understand what you’re saying. What is next? He already posts massive information on abolishing slavery and child prostitution. He’s done an incredible world service with this contest by making people aware of a disease that kills 880,000 men, women, and children every year.
    If you only focus on the sophomoric antics, you will always find fault.
    Look beyond that. Pay attention to everything he and his wife say, you’d be surprised.

  • Dana Brunt

    What it comes down to is that Twitter has gone mainstream, and just like musicians and celebrities clamored to have myspace pages a few years ago, their online presence has now expanded to include twitter.

    Early adopters of twitter may think its not an appropriate use of twitter, but in reality, it comes down to 2 things:
    1 – 140 characters to use however you see fit
    2 – a numbers game. how many followers can you accrue so that they see those 140 characters.

    Whether or not celebrities and social media consultants have the same twitter goals, I don’t know.

    So in many ways now, it is a popularity contest.

  • derekshowerman

    Mojo, I am not saying he and his wife are not aware and great about doing good in the world. But I am making it clear that without proper planning, not actively engaging 1 million people with a clear message can be bad them. There will be people that will unfollow if he does not quickly make it clear what the value is of following him. The positive can quickly turn into a negative. Not to mention, he had all eyes on him yesterday and posted video’s of lil kim using his popularity to beg for votes on Dancing With The Stars. That is NOT my idea of effectively using the spotlight. With success comes power. With power comes responsibility. If you are not responsible with the power and success it can quickly turn on you unless it is used wisely. Again, I am still waiting for an answer from him on what he is going to do now. I would ask a client the same question after a successful campaign. 🙂

  • Mark Parker

    Derek,
    As much as I think the guys a goose, if you listen to what he had to say during his live broadcast you’d realise that he said some very intelligent things about the new information age that is emerging.

    His comments about the people creating, owning and censoring news and information was very powerful and very pertinant.

    So whilst the Twitter-cognoscenti are up in arms that Kutcher and co are sullying their pure waters lets not forget he got some very important messages out to many people

    Mark

  • Glenn Hilton

    I applaud what Ashton Kutcher has done and is doing to bring recognition to Twitter and social media in general. Now that he has that platform I hope he can seek to be humble about it and not use it as an opportunity to gloat in his triumph but to instead to use it for good to help others and make a positive difference. I hope he will also consider changing his ways and setting the example for other celebrities and internet superstars who preach social media and yet do the exact opposite in not following people back. Social media is not meant to be a 1 way conversation where we talk and others listen. It’s meant to go both ways. And how can he learn from us if he’s not listening to us (and reading our occasional replies to him, and periodically responding to some is a step in the right direction, but there’s still a large wall there). Actually taking the time to engage with us by listening to what people are saying would definitely go a lot further in making people feel like social media is creating more of a level playing field. Now obviously it’s not possible for any one person to follow a million people and listen and engage with them. But I’m thinking he could do better than 73. This is my opinion and I realize that celebrities do have to keep their distance to some degree as people can get pretty bizarre about these kind of things, but I do feel they could be doing more.

  • Shannan Hauser

    I am in tune with Mojo and Mark! Anyone who turns this into a negative is missing the point. Who cares if Ashton does NOTHING next? The point is that instead of sending a check quietly behind the scenes to MalariaNoMore.org, he raised awareness for a good cause and now children and parents across the world are donating as little as 1 dollar to that cause…..collectively making a HUGE difference. Oprah got on the bandwagon BECAUSE OF the hoopla and now she’s donating $200,000. Beyond that amazing charitable movement, there’s the underlying current of consciousness over what and who controls the news we all read every day. Last night’s race to a million didn’t create that undercurrent, but it sure added power to it and made a lot of people think about it. And that’s a great thing. I say “Way to go, Ashton!”

  • derekshowerman

    Two points:

    1) Twitter is about two way conversation. Ashton is following 84 people while having over a million followers. This action creates a traditional marketing campaign, all push, but no pull. He is diluting the value of Twitter by making it into a traditional push marketing tool.

    2) You cant mobilize a million people and not guide them with clear next steps. I am fine using Twitter to help a cause. But he spent the weekend Tweeting with the elite 84 he is choosing to follow.

    This is bad for Twitter and is creating walls that already exist between celebrities and the normal folks like you and I. The real value for celebrities would be listening to their fans and using fan feedback to choose movie roles, innovate products, and essentially receive new ideas real time from anyone who takes the time to share their thoughts, expertise and knowledge. All business intelligence that is invaluable, but Ashton cannot see only following 84 of his friends. He misses the point, the “we really is smarter then me”. Not to mention, the we is far smarter then then the celebrities Ashton chooses to follow.

    Kutcher’s actions were great for malaria but bad for Twitter, bad for Social Media and does absolutely nothing except dilute the value of Twitter….period. Ashton has missed the point.

    Please see how he has interacted on Twitter and ask yourself , what value do any of these posts give to 1.2 million people? I know if I had that kind of power I would use it far differently then putting on display how I interact with my celebrity friends:

    # ROFLMAO thanks james RT @james1981: @aplusk Check this out!!!!!!! » link to Aksalser.comabout 6 hours ago from TweetDeck

    RT
    # you are right, I’m a feelingless drone sending you love RT @Deltaqte: No one gives a shit about you anymore. You are not one of us, douche.about 6 hours ago from TweetDeck

    RT
    # love this quote “Flying footwear are now the weapons of mass distraction,” » link to reuters.comabout 6 hours ago from TweetDeck

    RT
    # Last count 100k RT @brodyjones: so how many nets have you gotten all together from different celebrities?about 6 hours ago from TweetDeck

    RT
    # I was unaware that our relationship was that intimate lol RT @ShelKrz: @shelkrz was here before fucking @apluskabout 6 hours ago from TweetDeck

    RT
    # @murnahan or she might end up saving lives…about 6 hours ago from TweetDeck

    RT
    # @murnahan you wouldn’t want to teach her she might ruin the platform by connecting with too many peopleabout 6 hours ago from TweetDeck in reply to murnahan

    RT
    # @murnahan no I’m quite efficient i’m sure @oprah could use a tutorial thoughabout 6 hours ago from TweetDeck in reply to murnahan

    RT
    # @murnahan lets dance brother. I think you paint interesting picture with your words.about 6 hours ago from TweetDeck in reply to murnahan

    RT
    # @KimSherrell i don’t have time to go to kansas. I just find the assumptions to be interesting.about 7 hours ago from TweetDeck in reply to KimSherrell

    RT
    # @murnahan Kind of ironic?about 7 hours ago from TweetDeck in reply to murnahan

    RT
    # Changes the whole deal right? tomorrow I’m going to check out tweetie for osx RT @krazb79: Thanks @aplusk for showing me tweetdeck…about 7 hours ago from TweetDeck

    RT
    # lol RT @phaoloo: RT @murnahan: 20 Athletes You Would Want with You in a Bar Fight » link to 20 Athletes You Would Want with You in a Bar Fight | Sloshspot Blogabout 7 hours ago from TweetDeck

    RT
    # @andrewcherwenka I appreciate your article in the huff post.about 7 hours ago from TweetDeck

    RT
    # yeah, I liked the commentary on the privatization of homeland security. RT @Tharpejason: was it a pretty good movie?about 7 hours ago from TweetDeck

    RT
    # Thanks for the recommend on state and play. I was fully entertained.about 8 hours ago from Tweetie

    RT
    # @aplusk was here before @aplusk » link to http://www.herebeforeaplusk.com is being built… come back soon #herebeforeapluskabout 11 hours ago from web

    RT
    # tax right off RT @stephaniechang: Too funny. Do actors consider going to see a movie work?!about 11 hours ago from TweetDeck

    RT
    # loved it did you see this? » link to Slumdog Millionaire star Rubina Ali who played Latika is offered for sale by dad Rafiq Qureshi to the News of the Worlds Fake Sheikh | News | News Of The World RT @KipKano: What are your views of Slum Dog Millionaire?about 11 hours ago from TweetDeck

    RT
    # yes or no on state of play? RT @angelaraew: State of Play :)about 11 hours ago from TweetDeck

  • Mark Wallace

    Derek:

    I feel like Ashton has done a great job over the years raising money for charitable causes. I think his efforts should be applauded and his use of twitter certainly has made a significant impact.

    Regarding his, as well as most of the celebrities that have now really elevated the awareness of Twitter (if that was possible -remember Twitter grew 131% in March) and who do not follow anyone, I agree with you. Long term, I think it will be bad for twitter. Why? I suspect that we will now start to get direct marketing messages all the time from their camps who are all trying to outdo one another.

    Plus, I must ask you this – do you like being unable to comment on a blog? IMO, that is what is happening here. As a result, I think folks will quickly get irritated and start to voice their concerns. How that is handled could be the big new story, not that celebrities are using it.

    I hope I am way off for Twitters sake as I am a big believer. I do not mind being wrong. It is the best way to truly learn.

  • derekshowerman

    I wanted to share these comments from the Twitter group on LinkedIn:

    I’ve tested the guy immediately and asked him to RT my tweet on the Sudan / Darfur dictators situation ‘dead man walking’. I also adressed him direcly and asked to RT this important link to his big audience. Not the least reaction. If Twitter isn’t used by the celebs for such important political purposes, over time it will just degenerate to a mass self marketing and fan club purposes.
    By
    Martin Kaufmann Search for non-executive board, CEO and CFO positions; http://www.TopLinked.com; LION

    posted 4 days ago
    # Philip Turpin

    Just read the full article and I agree with you Derek. If he doesn’t provide value then how is he going to retain his following?

    Some people have commented, on your blog, that by publicising this race to a million he’s brought good causes to the forefront of people’s attention but… It’s the first I’ve heard of any donation of any kind whether monetary or otherwise. I’ve been well aware of the CNN vs. Kutcher race but failed to notice any pledge promise. I’m not ignorant nor do I live under a rock, I’ve just failed to notice.

    Therefore, the argument that he has achieved something, even if he now does nothing, by gaining his one million following and promoting this charity or making a donation is flawed. Surely I cannot be the only one who’s failed to see the entire campaign.

    On a personal note, I fail to see how Kutcher would ever bring any value to myself therefore I’d never follow him. CNN on the other hand I would follow… But that’s just my preference. I also agree with Martin’s comment – I fully expect it to evolve into a self marketing project. Therefore Kutcher is of Zero interest to me. Is it wrong of me to prejudge I wonder?

    A question.
    Which do you think would prove more successful – getting someone to RT who’s got a large number of followers (ie. purely playing the numbers game) or getting someone to RT who, may not necessarily have a large following, but you feel provides a great deal of value?

    Example: I would be more likely to digest a Tweet, about Sudan / Darfur – although of no direct relevance to me, from someone who provides value to me over someone who’s just ‘a big name’.
    By
    Philip Turpin Managing Director at Perceptive Web Limited

    posted 3 days ago
    # Steve Johnson

    Take a look at the PATHETIC MISUNDERSTANDING of the power of Twitter by the top 100 on twitterholic. Oddly, BARACK OBAMA is one of the few to have any rational parity between followers and friends. (Axelrod or someone on the Obama team figured it out long before he won the election) – All the rest are PURE IDIOTS. Kutcher is just another pretty face with no clue what Twitter is all about, behind the NOISE.
    By
    Steve Johnson Owner, The Ardvark Group

    posted 3 days ago
    # Steve Johnson

    On a related note, these celebs could raise BILLIONS OF DOLLARS for great causes if they just had a CLUE IN HELL about the concept of a SOIL structure (they don’t)

    SOIL = Sphere Of Influence Leverage
    By
    Steve Johnson Owner, The Ardvark Group

    posted 3 days ago
    # Jan Green

    F.Y.I ~ Someone initiated a FaceBook page for celebrity Whoopi Goldberg and she does not use the Internet. On the view she shared this and also shared she does not use answering machines. She does answer the phone when she is home 😀
    By
    Jan Green Open Networker & AdlandPro

    posted 3 days ago
    # Jan Green

    A news artical has been submitted to group “News” ( “twitter, Ashton Kutcher and CNN: A Competition That Became A Force For Good”) ~ He won a competition to “help humanitarian efforts for a country” ~ Kutcher’s efforts helped a nation of people.
    By
    Jan Green Open Networker & AdlandPro

    posted 1 day ago

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