Assorted Musings: Twitter, Jeremiah & Mzinga, Facebook, ITunes Contest, Baseball Predictions


There are many thoughts swirling in my bean on this rainy spring morning! So I decided to unleash some random musings starting with how the Apple stores are now selling iPhone 3G without a contract. Who has a the money in this economy to afford it? Is now the right time?

Twitter– There were as many spam follows from Twitter in my Inbox this AM, as there were birds chirping outside my window.failspam What is Twitter going to do about this? They claim they are taking steps to remedy the issue, but are they really? I had a self proclaimed “porn star” follow me yesterday morning. I don’t think it is working! Just a point, when people have a username spelled out it makes them more accountable. Twitter should encourage people to not create aliases and use their name as their business brand.

Jeremiah Owyang & Mzinga – I am still waiting for the official post from Jeremiah in regard to his meeting with Mzinga this past Monday. Hmm…..

Am I the only person that likes the new Facebook structure? I could care less about changing it back? Although it is important for all Social Networking companies to listen to their users, I feel like this is a case of people getting comfortable. The bottom line is the new structure makes the fan pages far more sticky and I have found myself spending less time, but doing more on my personal page. That is a good thing! This is my request to Facebook to keep on…keepin on!itunesgift1

Authority Domains Contest – I am working with the rest of the design team at Authority Domains to rework the website. So far so good! However, the beauty of Social Media is to ask your peers what they would like to see. Use the wisdom of the masses to craft your vision is simply smart! Have a gander and comment here on what improvements you would suggest. The best idea will net a $20.00 ITunes gift card!mlb

Baseball PredictionsWith baseball starting soon, here is my 2009 predictions:

American League Division Winners:

Red Sox

Twins

Angels

Wild Card: Yankees

National League Division Winners:

Phillies

Reds (yes I said the Reds)

Dodgers

Wild Card: Mets

We will have a classic Dodgers/Red Sox Worlds Series. I think the Dodgers & Red Sox have a great blend of youth and veterans. I think the Mets will be good, but are one stud starting pitcher short. Oh, Manny will have revenge on the Sox in 7 games. I almost forget that very important prediction.


12 responses to “Assorted Musings: Twitter, Jeremiah & Mzinga, Facebook, ITunes Contest, Baseball Predictions

  • Mark Wallace

    Derek:

    I hear you on the spam from twitter lately. I got a ton of new, unwanted followers. They need to do something.

    My father and law came back from his spring training trip and handed the kids mets batting helmets. Although you might appreciate that, not very happy about it…..

    Mark

  • derekshowerman

    Ouch! Did you beat the Pop-In-Law with a Red Sox baseball bat? 😉 Yeah-the Twitter spam is getting increasingly unbearable. It eats into my day. Some of the folks that follow me are great people. But those are becoming fewer and fewer! I still say a best practice is to to only follow people with their full names as a username.

  • heatherjstrout

    I really like the fact that the home page is not cluttered with lots of information. The content is great. Two things I would change if this was MY site. I’d transition the left navigation into links at the top of the page and move the “main services offered” section to the left navigation, with “free project review” at the top of the left navigation. Also, looking at the “bubble” like design, my first instinct is that it’s a kids gaming site, not a BtoB service. I’d change that style as well. Just my thoughts. Looking forward to seeing the results.

    I really hope Twitter figures out its spamming issues.

    Heather | @heatherjstrout

  • Tom Humbarger

    Jeremiah and Mzing — Yeah, where is Jeremiah’s update? I’ll have to ping him on Twitter. Meanwhile, the poll on my blog (http://tomhumbarger.wordpress.com/2009/03/17/jeremiah-owyang-thumbs-up-or-thumbs-down/) shows 55% of the people voting say he should have been fired.

    Baseball – thanks for picking my Angels to win the AL West! And you really think that the Mets can get a Wild Card? It’s hopeful and on the first day of the season, everyone is in first place.

  • Tom Humbarger

    Here are my comments about the Authority Domain website.

    Picture on home page – I don’t get the road curve picture on the homepage. It doesn’t fit with the other clean graphics.

    About Us – There’s no about us section. I’m suspicious of companies that are not transparent in who is running the place.

    Top menu bar – I would add the SEM blog to the top menu bar.

    Case studies – do you have any? People like to hear about case studies, even if you can’t disclose names.

    First sentence under the picture – you should spell out three and add a comma after three,

  • Jon Bourne

    Thought-provoking opinions as always Derek, keep ’em coming! Too many blogs go on and on without expressing any opinions, let alone that doozy about the Reds winning their division.

    Another great one is the FB stance. People who do web apps realize that *any* change will be controversial and I really haven’t heard anyone evaluating FB changes objectively. Well done.

  • Mark Parker

    Derek,
    Doesn’t using a full name defeat the purpose of establishing a brand on Twitter? I use our company name as my main Twitter account but I’ve built out a full profile.

    I tend to only consider people that have a detailed profile, but even then I end up ignoring a lot of people

    Mark

  • derekshowerman

    Mark- thanks for the feedback. I generally tell clients to:

    -Make a company account on Twitter to beat their chest with-I.E press releases, new products, announcements, contests, etc.
    -Have every employee create an account and wrap their page (their username being their full name spelled out) with a full profile and have the company branding attached. From there they should dangle information carrots about the company. Be the expert/thought leader-create value!! This should be 60% of the time. The other 40% should involve being a real human. Talk about gardEning, sports, their pets,making ships in a bottle. This creates trust that your prospects, customers and partners are doing business with real people that they can relate with.

    I have found this formula to work. The problem I am finding is too many companies are creating an account for just their business and scratching their heads wondering why Twitter isn’t working. You will get back as much as you give in Twitter.

    Jon-humans are creatures of habit. They hate change! Alas, the backlash about Facebook’s changes-to me-are unfounded. I liked them out of the gate because they made sense. If I was Facebook I would make minor tweeks to show they are listening to their users. But I would NOT make wholesale changes right away. Over time the users will relax and get used to the changes and eventually like them. It is the way of things…that is until facebook make sensible changes again and irritate the masses and mess up their flow. 😉

    d

  • Naomi Marr

    Here are my quick thoughts on the Authority Domain site. Hope it helps and take them for what they’re worth!

    1.) Seems like they’re missing an opportunity to optimize by not having the company name in the page title, no?

    2.) The “free project review” button, which is their primary call to action (gets people over the ‘what’s the benefit?’ and ‘does it really work?’ jitters) is too low on the homepage. Most definitely below the fold for laptop users.

    3. Lots of acronyms on the homepage. We all probably know what they are – and this somewhat depends on their market – but they may want to consider spelling those out on the homepage and then drop into acronyms lower into the site.

    4.) The main brand canvas area of the homepage has too much content. They are using the homepage as a place to put their “about us” content which is a section that’s missing from the site. Create “about us” or “company information” section, drop the homepage text in their and then use the brand canvas as an opportunity to create a unique brand impression — what does their service REALLY do for customers (depicted graphically)?

    5.) Remove the link to sitemap – never have pages in “under construction” mode. Makes ’em look like small potatoes.

    6.) Same with their privacy policy page. It would be worth engaging with a lawyer for like an hour of their time to get a doc that looks a bit beefier from a legal perspective. One of the unique attributes of the web is that you can appear on your website to be just as big as your largest competitor even if you’re a small shop. (I don’t know a lot about authority – if they’re big and I get the feeling they’re small then that’s indicative in itself, no?)

    7.) Drop the overall point size of the font on the main content pages for easier reading and less scrolling.

    8.) I prefer the nav style used on the majority of the site. I’m not a big fan of the new nav style introduced in the Social Media Consulting section. The icons used in the left nav of the main site attract your eye — I think they’re too big, but they’re cool.

    9.) The “main services offered” in the lower, right-hand corner is duplicated content with what is in the left navigation. Unless they’re doing this for optimization purposes, it can be removed.

    10.) The main call to action is “free project review” so this should have a permanent placement through out the site. Perhaps, upper, right-hand corner in the main content well in the form of a smaller graphic?

    Let me know if you have questions on any of my thoughts and I hope it helps.
    ~Naomi

  • Kevin Scola

    Authority Domains website
    Need an about us section with a company background, executive team, etc

    Need an events/news section with press releases, events, etc

    Where is the link to your blog on this website?

    I see a lot about your services, but who do you help and what business problem do you solve? Most of the best websites have customer personas.

    Admittingly, I am better on LinkedIn than I am on Twitter. I see clear uses for LinkedIn – keep up with business colleagues, profile companies, help with job hunt, etc. As a beginner, I am still unclear on the uses of twitter and why it would be valuable to the masses, especially in the business environment. Spamming will further alienate people like me that are kicking the tires. They will need to solve that fast.

  • Naomi Marr Gets An I-Tunes Gift Card & Mucho Thanks! « Social Networking Schmoozing

    […] Naomi made some fantastic recommendations on the next version of the Authority Domains website here. Click on the Twitter picture below to follow Naomi and hit her up with some music recommendations […]

  • Social Networking Schmoozing

    […] couple of weeks ago I asked my respected peers to offer feedback on the existing Authority Domains website. The result was some well thought out […]

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